The Growth Of Children'S Wear Industry Is Thriving. The Big Clothing Companies Are Competing To Develop The Children'S Wear Market.

< p > children's wear has been outstanding in the field of < a target= "_blank" href= "http://www.91se91.com/" > dress < /a >.

According to the Shanghai business daily, in the first quarter of this year, the sales of children's clothing in the whole country amounted to 40 billion yuan, and the whole year is expected to exceed 170 billion yuan, up 130 billion yuan from 2013, which has increased by more than 30%, while the sales volume of the whole garment industry has been close to zero in the first quarter.

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< p > Hot children's clothing market has attracted many entries. From 22 to 24 July this year, Shanghai fashion children "a target=" _blank "href=" http://www.91se91.com/ "dress /a Exhibition" (Cool Kids Fashion) will first visit the New International Expo Center, when many fashionable children's wear brands will jointly nugget "baby economy".

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< p > the 2012-2015 year children's wear industry report released by the National Bureau of statistics shows that the annual output value of children's clothing industry can reach 25%-30%.

At present, the number of children over 0-16 years old in China is over 300 million. Now it is the peak period of the growth period after the 1980s and the 1990s. With the implementation of the two child policy, the further increase in the number of children in the future will lay a solid foundation for the rapid development of children's clothing market.

Since the two child policy was explicitly released this year, many provinces and municipalities have announced the local two child policy.

In addition, children's clothing market will also experience consumption upgrading, and the parents of the 80's and 90's will become the main force in the market.

In terms of consumer psychology and economic strength, they are significantly higher than before. They focus on brands and highlight individual needs, so high-end children's clothing accessories will usher in demand release.

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< p > facing the considerable market prospect, the clothing brand at home and abroad has accelerated the layout of fashion children's clothing industry.

For example, as early as 2006, ZARA children's wear products began to enter the Chinese market. After that, brands such as H&M, GAP, UNIQLO and so on rushed to the beach. In April 2014, the luxury brand Dior also launched its children's clothing brand Baby Dior into Hang Lung Plaza.

Domestic brands such as Semir, Jiangnan Buyi, red dragonfly and Mei Bang dress (002269, stock bar) have also penetrated into this field.

Among them, Semir's balbala children's wear brand has already occupied the leading market share and has become the engine of the company's performance growth.

In contrast, leisure apparel business continued to grow negatively.

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< p > children's clothing business has entered a period of rapid development. Enterprises with the advantages of first mover and continue to invest heavily will become the final winners.

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"P > Semir dress (002563, stock bar) Barbara is already the leading brand of children's clothing in China. In 2013, the main income of children's clothing was 2 billion 535 million yuan, an increase of 19.90% compared with the same period last year, the proportion of children's clothing income increased to 35%, and gross margin contributed nearly 40%.

Semir will further consolidate its leading edge, introduce the 0-3 year old baby products and clothing brand minibalabala, and professional a target= "_blank" href= "http://www.91se91.com/" > shoes "/a" products and accessories brand mongdodo, and take the European and American high-end children's clothing jewelry licensing agency in China, and seize the market space with the advantage of multi brand group.

Mei Bang clothing started late in children's clothing business. At present, the company has ME&CITY kids children's wear brand and the independent children's wear brand MooMoo, which was launched in 2011.

Last year, the United States has introduced new executives and gave equity incentives. The company's new management has made it clear that children's clothing business needs to be increased.

Although the business income of American bond clothing business was only around 200 million yuan in 2013, its development momentum was swift and violent.

The end of March this year, the end of this year's brand autumn winter order data show that the United States children's clothing brand ME&CITYKids orders growth of more than 100%, MooMoo children's clothing increased by more than 200%.

Compared to Barbara's low-end market positioning, the American children's clothing directly positioning high-end market, high-end market competition is relatively orderly.

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