Electronic Commerce Starts Online "Fitting Room" Try On Real Experience

< p > standing in front of the camera, you can try the "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "and" glasses "in the counter. When you go shopping, you can receive the promotional information of your favorite brand through WeChat mobile platform, and guide you to go; after you buy the product, you only need to sweep the two-dimensional code, you can quickly complete the payment.

Recently, China's first intelligent retail big data experience center was opened in Suzhou international science and technology park.

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< p > nowadays, more and more entity businesses are entering the field of electronic commerce, or developing the O2O business under the online and offline synchronization.

Because of the limited customer information, the entity store can not provide targeted customer service.

How can we let customers know their customers' needs and provide the corresponding services while entering their stores? The chairman of Suzhou's Polytron Technologies Inc, Guan Zhi Heng, said that what they are doing is to let offline businesses have the same big data as the electricity supplier and stand on the same starting line.

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< p > simply speaking, as long as the customer has a smart phone and walks into the a href= "http://www.91se91.com/news/index_s.asp" > shopping mall < /a > connecting WiFi, it can use the positioning technology to record the customer's time to enter the shop, stay in which area the longest time, and be interested in what products, so as to understand the customer's behavior and shopping needs.

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< p > reporters at the scene experience, stand in front of the computer screen, click the mouse, choose their favorite glasses style.

The camera at the top of the computer screen catches the reporter's face immediately, and automatically adjusts the size of the glasses and naturally puts on his face.

If appropriate, the wearer can take photos, send them through email or WeChat, or directly purchase online.

This online "fitting room" tries to wear it on the same year, which enhances the sense of reality and saves the trouble of returning goods because of inappropriate online shopping.

The same experience is also applied to furniture purchase. As long as a A4 paper is placed in the corner and aligned with a flat computer camera, the system will automatically put the sofa and coffee table with the right size into it.

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< p > besides, they can also carry out personalized push of big data analysis. By tracking and understanding the historical purchase records and social networks of < a href= "http://www.91se91.com/news/index_f.asp" > Customer < /a >, we can understand customer's shopping needs, and combine them with various data bases, CRM and POS integration, so that they can carry out accurate marketing for different customers in different situations.

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