2015 Spring And Summer Fabrics Winning Secrets

< p > printing pattern has always been one of the important chapters of the trend of fabric in spring and summer. In 2014, by the influence and promotion of various fashion week and exhibitions, the trend became more and more intense. It swept the whole a target= "_blank" href= "http://www.91se91.com/" > textile "/a" industry again with absolute strength.

Under such a trend of flowers and flowers, the era of profit that can be stained with "flowers" and "drift with the tide" has become a thing of the past. If enterprises want to seize the opportunity, they must show their expertise in order to win the dominant position in the competition.

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< p > How can we not be overshadowed in this competition? In the face of all kinds of dazzling printing, how should enterprises start? With a look at the state of mind, we have invited 3 responsible persons of fabric enterprises in this period to invite them to elaborate the strategy of "flower" winning from design, research and development, production and sales of printing products.

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< p > < strong > Wujiang Jintong < /strong > < /p >.

< p > < strong > how to design hold to stay in the trend? < /strong > /p >

< p > the biggest difference between printed fabric and other fabrics is the flower pattern.

Therefore, the early stage design of products becomes more and more important.

How can fabric enterprises combine floral patterns with product quality perfectly and conform to the current trend? For this reason, Zhao Qingsong, general manager of jatun Textile Co., Ltd., Wujiang, Jiangsu, expounded their experience in designing and developing printing products from three aspects.

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< p > first is intuitive experience.

< a target= "_blank" href= "http://www.91se91.com/" > designer < /a > will analyze and judge the fashion trend of printing products next season or even next year, according to the experience gained by enterprises and their many years of experience in the textile industry, and predict the color, style, fabric and shape of the next season.

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< p > second is the rule of summing up.

Any thing in a certain period of time is cyclical. Therefore, as long as the R & D personnel pay attention to observation, be good at induction and summary, the fashion trend of printed products is still traceable.

Enterprises can find out the information that is consistent with the actual situation and product consumer group from many popular information, and discuss, summarize and sum up the information. Finally, we can catch some popular tracks.

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< p > third is market research.

In order to be able to understand the market more intuitively and quickly and grasp the current trend, enterprises should regularly organize R & D personnel to conduct market research.

Generally, such surveys can be divided into two forms, namely, questionnaire and interview.

Before the actual investigation, the R & D personnel should first identify the target consumers who are in line with the brand positioning, fully understand their educational level and scope of activities, and make a good planning for the future. Then, through face-to-face communication, we can accurately grasp the psychological needs of consumers and their wishes, requirements and opinions for the future < a target= "_blank" href= "http://www.91se91.com/" > dress < /a >.

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How to solve the problem of "P > < strong >? < /strong > < /p >

< p > when it comes to the solution to the problems faced by enterprises, Zhao Qingsong repeatedly stresses the importance of "facing difficulties and getting up", "no fear" and "no evasion".

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< p > 10 short words, it seems simple, how can we really achieve it? Zhao Qingsong combined with his own practical experience that the company had designed a ready-made garment, and the fabric was made of white rayon elastic fabric, and the lining was printed by pfer printing red black polyester fabric.

The staff did not find anything unusual in the process of proofing, clothing ironing and so on. However, after packing the samples abroad, the customers' feedback information showed that there was a red blot on the surface of the sample, and the pictures were sent back.

In view of this problem, the enterprises attach great importance to the production business coordination committee, and conduct third party tests on the washing fastness and rubbing fastness of the lining.

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< p > by comparison, they finally found that although the performance of pfer printing in water washing and friction is good, but the pfer fastness is very bad. After being pressed by high temperature, the color of the lining will sublimate and pfer to the fabric.

In view of this problem, enterprises have made three schemes to solve the problem respectively by using light color, printing and weaving.

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< p > < strong > how does the product fall smoothly? < /strong > < /p >

< p > in Zhao Qingsong's concept, the beautiful flower pattern will lose its existence value if it does not meet the needs of the market.

In order to make the products more grounded and meet the needs of customers, they are currently adopting diversified models.

It can not only provide flower patterns for customers to choose from, but also provide customers with flower patterns, and enterprises can make S/O for customers to confirm production. Customers can also point out the direction of design, and enterprises design the flower pattern that meets the requirements for their selection, and then select the large ones after production.

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< p > Zhao Qingsong said that in recent years, enterprises closely combined with the needs of the market and customers, the printed products produced by design and production were mostly enjoyable and abstract, followed by flowers, geometric patterns and stripe dots.

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< p > on the material, the new products are the main products, such as confused, compound silk, and so on.

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< p > "the guarantee of technology is also the key that the product can finally achieve the anticipated stage."

Zhao Qingsong said that at present, there are mainly three kinds of technology applied by enterprises, namely digital printing, pfer printing and water printing.

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< p > digital printing is a way of printing ink directly through a computer inkjet printer and pferring the ink from paper to a target= "_blank" href= "http://www.91se91.com/" > cloth > /a >; pfer printing is a printing method that pfers ink to paper through screen printing, then pfers the ink on the paper to the cloth through high temperature; water printing is a printing method that prints the ink onto the cloth through screen printing, and then gets the finished product after steaming, washing and finalizing.

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< p > Zhao Qingsong further said, "these three technologies have their own advantages and disadvantages, and which one depends on the specific pattern and quantity of products.

The watermark flower has the characteristics of good penetration and low price, but the production cycle is longer.

The only difference between digital printing and pfer printing is that direct spray is used and one screen is used, but the effect is basically the same.

Their patterns are characterized by realistic shapes, detailed patterns, clear layers, and strong three-dimensional sense. They can print flowers, cartoons, portrait and natural scenery.

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< p > besides, Zhao Qingsong also said that the recent prize winning works of the company "Butterfly" was completed by digital printing process. The pattern of the product was interwoven with three dimensional hollowed lattices, retro shading prints and colorful butterfly patterns, creating a bright and pleasant overall feeling.

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< p > < strong > Shaoxing Ming Ma < /strong > /p >

< p > < strong > make the theme to focus on customer demand < /strong > /p >

< p > "customizing different topics can help enterprises to meet the needs of different customers more specifically."

Ma Jianfeng, general manager of Zhejiang Shaoxing Ming Ma Textile Co., Ltd., "a" target= "_blank" href= "http://www.91se91.com/" > clothing < /a >, said that the company currently owns its own design department in France, with 5 main designers and 8 assistant designers. They will design flower patterns one year ahead of schedule and regularly participate in the exhibition and PV exhibitions to collect cutting-edge popular information.

At the same time, the company will also carry out product theme, color and other docking with the high-end brand designers such as France and Italy.

In addition, designers will draw inspiration from brands such as Dior, Herm, s, C&A, ZARA and so on, and collate, integrate and sublimate various leading elements.

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When it comes to formulating what themes and how to make themes, Ma Jianfeng, referring to his own experience for many years, said, "in 2013, the theme of our printed fabric products is" protection and ocean ". Its flower pattern is exquisite, flexible and lifelike, and its target customers are young and middle-aged. P

The theme flower pattern has satisfied customers' demand for swimsuit fabrics well, and sales volume has maintained a good momentum.

The products are mainly exported to Australia, the United States, the United Kingdom and Germany, and sales volume in the United States has increased rapidly.

In addition, he further stated that in 2014, the theme of the flower pattern was designated as "nature and life", and in the coming 2015, the theme changed to "geometric and color pition". Orange, orange, orange, light yellow and sapphire blue became the main colors.

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< p > < strong > new technology has its own advantages: < /strong > /p >

< p > leading technology is the basic guarantee for textile and printing enterprises to maintain their core competitiveness. As a leader in domestic printing enterprises, Ma Jianfeng has combined with his own experience for years to say that there are probably hundreds of products in the enterprise, of which the air level fabric products and composite fabric products are more popular, which account for about 20% of the total sales volume of the enterprises.

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Besides P, Ma Jianfeng also revealed that the company introduced the latest technology bridging agent from Germany. The technology can be applied to all fabric materials in only one way, and is more advanced and mature than cold pfer printing and heat pfer printing technology.

It is reported that the technology has entered the customer trial stage.

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< p > < strong > Zhejiang dream margin < /strong > /p >

< p > < strong > independent research and development, effective reduction of cost < /strong > /p >

< p > "at present, because the price of digital printing products is more than 2~10 times higher than that of traditional printing products, the market recognition rate of digital printing price is not high."

Wang Yingru, sales director of Zhejiang Yi Meng Yuan Technology Co., Ltd. expounds the current situation of the enterprises that are currently engaged in digital printing.

How can we effectively solve this problem? Wang Yingru said, in order to reduce the price of products, reduce the problem of waste slurry and waste generated by digital printing in the production process, and improve the acceptance of manufacturers and customers, the company developed EPS flat screen imitation digital printing system.

Through this system, technicians can finish the color separation which can take several hours to complete in a few minutes.

In addition, the EPS flat screen imitating digital printing system can also fix the color to facilitate the management of leftover pulp and effectively solve the problem of waste slurry waste.

"Not long ago, we also signed 4 cooperative enterprises."

Wang Yingru said.

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< p > < strong > energetically invest in boosting the popularity of products < /strong > /p >

< p > in Wang Yingru's idea, there is "gain" in the "house". Only when we are willing to invest in the early stage can we finally get something in return.

Because of this, enterprises invest about 800 thousand yuan a year, and buy the latest trend information abroad at the first time.

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In addition to P, the company has formed a large design team, including 20 full-time flower designers, 4 Italy joined designers and hundreds of part-time designers.

In the process of creation, designers will draw inspiration from numerous trends and information, while adhering to the law of 3 years and a cycle to explore the new pattern of flowers.

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< p > Wang Yingru further said that in 2014, the market of the cotton printing products of the enterprises was excellent, and sales accounted for about 50% of the total market.

At the same time, in order to cater for the needs of different markets at home and abroad, the product has been adjusted accordingly on the flower pattern. The flower pattern of the domestic product is mainly based on fresh flowers, while the flower products sold abroad are mostly biased towards the big flowers.

In addition, the beauty print, chiffon printed products and printed products on jacquard and lace are also popular this year.

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< p > < < a href= > http://www.91se91.com/news/index_s.asp > > market > /a > there are some unfair competitions. Wang Yingru said that enterprises have applied for patent protection for their products.

In addition, enterprises will set an example and do not introduce flower patterns that are similar to the market level up to 50%.

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