Should Children'S Clothing Enterprises Attack Or Defend?

< p > in the era of change, < a href= "http://www.91se91.com/news/index_f.asp" > children's wear > /a > enterprises should rise to be a party's overlord, or be careful in their own plots. I believe that offense is the best defense, so for children's clothing enterprises with their own positions, it is better to take "attack" posture.

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< p > in the face of changes in sales mode, most children's clothing enterprises choose to remain unchanged, because in their view, only those big enterprises can succeed on the wind.

Who defines the size and definition of these "big enterprises"? < /p >

In fact, P does not seem to have such a standard. It is just an excuse for enterprises to be unwilling to face risks.

They believe that the children's clothing market is more stable than the women's clothing market, and the marketing strategy can cause small changes in the market.

Only those enterprises with more abundant capital and stronger strength can launch larger change plans, fight or take account of online sales, and rush into Internet marketing without sufficient resources to protect them from dragging into an unknown danger zone without any retreat.

To put it plainly, most children's clothing enterprises still have a wait-and-see attitude after two years of Internet sales campaign, because it is not clear whether their enterprises will become bigger or bigger after this campaign.

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As a matter of fact, when the market environment changes, no enterprise is able to take advantage of P.

Consumers' purchasing power is limited, and the increasing share of Internet marketing means that the sales volume of offline stores is shrinking.

For the time being, online sales have not yet formed a stable distribution structure with offline sales. This also doomed that the majority of children's clothing enterprises are currently in an unstable state of market share and may be swallowed or eaten up at any time by the pioneered online sellers.

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< p > look back at those children's clothing enterprises which are more mature in line propaganda and sales line development. The principle of "first come first served" profit distribution has already let them taste the rich taste of the enterprises that dare to eat crabs.

Compared with offline sales, online sales maintenance has saved the cost of shop decoration, rent and equipment allocation, and has made more profits with less resources. In the face of the sales performance of the next month, who can say that these profitable enterprises do not divide up the offline sales of other children's clothing enterprises? < /p >

< p > children's clothing enterprises can not choose defensive strategies like other a target= "_blank" href= "http://www.91se91.com/" > dress < /a > enterprises, because children's wear market has certain particularity.

In recent years, when the whole clothing market is in a downturn, the sales of children's clothing industry can not rise and fall. It has already reflected the characteristics of children's clothing industry, which is different from other clothing: Children's clothing market needs are large and stable.

Consumers' choice of children's clothing is often influenced by the word of mouth and convenience of purchase.

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< p > this also directly forces children's clothing enterprises to go online, because only online sales are the most convenient for consumers who no longer have geographical restrictions, and the evaluation of other customers is most intuitively displayed in front of consumers for their reference.

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< p > sail against the current.

When children's clothing enterprises do not make changes, they are doomed to be surpassed by other enterprises that are changing, and eventually become the market knockout.

There is a view that stubbornly believes that as long as the product is good enough to firm the market position of enterprises.

For children's clothing market a few years ago, this is true, but in the current situation, no one can guarantee that the meat that is still in your bowl today will not become the food of others, because the emergence of Internet marketing is to break the rules of the original wired trading.

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< p > for children's clothing enterprises, at present there are still plenty of "empty" Internet markets. Offense is the best defense.

If you are doomed to be eliminated, you are better at doing things yourself than others.

House lizard lives in order to survive.

Although children's clothing business has not reached the point of life and death, it is the attitude that children's clothing enterprises are still developing when they take precautions and take the initiative to attack.

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Opportunities and challenges coexist. Children's clothing enterprises want to stand out when they redefine < a href= "http://www.91se91.com/news/index_s.asp" > market < /a > share. They must dare to push themselves to the forefront of the market, and present themselves in the market environment, though facing the wind and waves, only in this way can they become the real p.

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