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2014PH Value Fashion First To Build An International Platform

2014/6/20 11:12:00 30

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WGSN Fashion Buyer Domestic Brand Pure Processing Area.

2014PH Value fashion first exchange (China International Knitting Fair) will be held on October 20th ~22 at the Shanghai New International Expo Center, with an exhibition area of 25000 square meters.

The biggest highlight of the exhibition is the British partner, the British i2i exhibition group, and i2i will bring more than 60 European high-end women's wear brands and < a href= "http://www.91se91.com/" target= "_blank" > dress > /a > exhibitors.

So what else did the British bring? /p

strengthening interaction between brands at home and abroad

PH Value fashion first exchange (China International Knitting Fair) is sponsored by China's a href= "http://www.91se91.com/" target= "_blank" > textile "/a" Industrial Federation. The China Council for the promotion of international trade and the China knitwear industry association undertake the fashion trade exhibition in Shanghai, with a href= "/a" and "clothing" as the main exhibits.

the static aspects of this year's exhibition are divided into two parts. One is < a href= "http://www.91se91.com/" target= "_blank" > brand clothing < /a > dress area (PH Value Pure Shanghai), mainly based on domestic and foreign brand clothing and clothing; the two is the garment manufacturing and processing area (Value), which is mainly composed of related resources of the manufacturers, and the industrial chain.

From the beginning of this year, the organizers will introduce the British partner P i2i.

I2i group is headquartered in London and is the leader in the global fashion show and retailer conference.

Its fashion trade show held in London in February and August, Pure London women's wear show has high popularity and influence in the industry. Its exhibits are women's wear, < a href= "http://www.91se91.com/" target= "_blank" > shoes < /a > accessories and young fashion clothes.

More than 1000 brands have launched the next season's popular products in Pure, with buyers from European and international retailers, chain stores and department stores.

The professional background of the British i2i group in the field of European apparel retailing will help P&P become the first choice for brands and channel providers with quality, professional and sophisticated services.

The two sides and cooperation are based on strong alliance.

the brand name after the cooperation is PH Value & Pure Shanghai, or P&P, that is, Pure London will change the name to Pure Pure in the first place of 2014PH Value fashion, and it will be referred to as "two exhibition".

P&P introduces the concept of Pure London, with high-end brand clothing and apparel as the main exhibitors, and fashion buyers as the main audiences.

At the same time, it has not set up a British exhibition area like other exhibitions. Instead, it breaks the traditional pattern of regionalization in the arrangement of the booths. The more than 60 British brands will be distributed in different categories of brand areas, regardless of domestic and foreign brands, and integrate with our local brands. We will arrange all the booths according to the brand's style, positioning and pricing.

Of course, domestic enterprises should also be divided into brand categories.

The biggest advantage of this arrangement is that it is convenient for buyers to visit and choose goods, and there is more integration and interaction between different countries and different regional brands.

At present, brands such as the UK, Italy, Spain, Holland and Israel have been identified.

More than 150 international and domestic brands are expected to take part in the exhibition.

British brand brings challenges and tests /p >

"P > British brand has also brought challenges and tests.

The British brand has a strong sense of product design, more emphasis on design and fabric application.

Then, will domestic brands be compared? "In recent years, the design ability of domestic brands has been greatly improved. In terms of single brand, the exhibition will not be inferior to foreign brands.

The weakness of domestic brands is in the aspect of product serialization, such as product design, type, color, pricing, sales and tail cargo handling.

The strong aspects of foreign brands in the selection of material and fabric fabric after finishing.

But at present, there is not much difference between domestic fabric level and Europe and America.

The application of new fabrics and technologies in terminal garment and design is still shown in foreign countries. Therefore, from the perspective of market share, there will still be challenges to domestic brands.

If domestic brands can see the difference and disadvantage between themselves and foreign brands at the exhibition, it is not a bad thing for them to catch up with domestic brands.

Yang Shibin, President of China Knitting Industry Association, said.

Yang Shibin added: "at the exhibition site, the senior leaders in charge of i2i will also learn about some Chinese brands. When they see the brand they are interested in, they may invite them to participate in the exhibition in the UK."

Although the foreign brands that i2i brings are mainly targeted at domestic market sales, it will be possible to cooperate and interact with the Chinese market until its market is landed.

For these brands, P&P is a trustworthy way to enter the Chinese fashion industry, and it is a bridge between them and Chinese channel providers and consumers.

In the face of complex economic environment and changing garment industry, domestic brands should also constantly break through themselves and strengthen communication and cooperation with foreign brands.

"P&P will focus its attention on guiding the fashion trend of Chinese consumers.

We hope that the strength of the two sides will unite to build P&P as the largest fashion trade exhibition in Asia Pacific region in Shanghai.

Mark Shashoua, managing director of i2i exhibition group, said.

P&P is not a simple "1+1 mode", but to give full play to each side's advantages, and put the new exhibition concept and operation mode into the platform.

P&P will focus on the realization of the business functions of the exhibition, and will work hard to help brands and channels meet.

industrial clusters exert force to reflect the return of traditional industries

Yang Shibin said: "in recent years, the main competitiveness of the fabric market is technological innovation, who can seize the initiative in the fabric, and who can take the initiative in the clothing market.

It is hoped that the technological content of the products displayed by the fabric companies will be improved. For example, some fabric enterprises can demonstrate the application of new fibers, changes in fabric structure, and product serialization after color application.

the industrial clusters and products that will be highlighted in the processing area this year.

In the past two years, under the background of the economic depression, the development of traditional industries has once again returned to people's attention.

This year, on the downside of the overall economic situation, the rigidity of traditional industries has once again reflected the role of supporting the economy. This has enabled local governments to have a re understanding of traditional enterprises, and is willing to step up efforts to support enterprises to participate in exhibitions and support the development of traditional industries.

Many local governments hope to find effective ways to help local industries create fame and brand.

In 2013, PH Value first remittance received wide response from various industrial clusters. Nine industrial clusters across the country participated in the exhibition.

This year, Pu Yuan, Zhangcha, Liaoyuan and other clusters are actively participating in the exhibition.

Zhangcha sweater will keep the exhibition area of 1000 square meters last year. The exhibition area of Pu Yuan will expand from 300 square meters last year to 1000 square meters.

Besides P, three big forums, publishing shows and fashion trends of PH Value are also different.

forum will focus on the focus of the industry, such as how to stock, brand channel change, supply chain integration, brand operation under big data. Invite experts, scholars and professionals with practical experience to share the latest information with exhibitors and spectators.

the audience's show last year - the three new designs on both sides of the Taiwan Strait are still fresh in mind.

In this year's release show, the organizers will cooperate with the clothing a href= "http://www.91se91.com/" target= "_blank" and the designer /a Association. While showing the development of the cluster, the designer will pay more attention to the display of the designer's brand, hoping to provide a platform for the new and growing designers through cooperation with China's a href= "http:// www.91se91.com/" target= "http://" and the fashion designer association.

the trend of this year's exhibition will be divided into two main points: first, the trend will be more detailed for products, and there will be trend research and release for fashion, sweater, < a href= "http://www.91se91.com/" target= "_blank" > hat "/a" and socks. Two, there will be international famous trend research institutions. WGSN, which belongs to one group with i2i, will also be added to P&P.

buyer invitation will deal with the difference between processing area and brand area separately. The processing area will be dominated by brands and designers at home and abroad, while the brand area will be dominated by retailers, franchisees, agents, etc., and the business platform and merchants stationed in the e-commerce platform will also be the focus of publicity and invitation.