It Is A Long Way To Build O2O Online Platform.

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< p > 2013, Metersbonwe (hereinafter referred to as the United States) has a dismal business income, its main business income is 428 million, down 38.13% compared to the same period last year.

Entering 2014, the main business income in the first quarter was still not optimistic, 86 million 40 thousand yuan, down 32.46% compared with the same period last year.

In search of the breakthrough of development, Metersbonwe began to learn the O2O model of uniqo after learning the fast fashion brand Zara for a period of time and stepped into the O2O pformation.

But at present, the road of O2O is still a long way to go.

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< p > > strong > store experience upgrade to two or three line cities < /strong > /p >

< p > 2013, in order to learn Zara, the United States closed some franchises and opened more than 1000 Direct stores, but later it moved to the O2O mode of UNIQLO, and began to upgrade its store experience.

At present, the United States has completed the upgrading of 6 different cities, and put forward the idea of "one city, one culture, one shop, one theme". Taking Hangzhou as an example, the flagship store in Hangzhou was pformed into the "central station style" as the first pformed flagship store of O2O. The hall was converted into a waiting hall, and the fitting room was designed as a train compartment.

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While upgrading and upgrading shops, the United States also intensified its efforts to infiltrate the two or three tier cities, shrinking the territory of the first tier cities, closing the flagship stores in the first tier cities, and closing the two flagship stores in Huaihailu Road, Shanghai, and two stores in Qianmen Street, Beijing, in 2012.

This year, it closed the flagship store in Beijing, the largest flagship store in Wangfujing.

Zhou Chengjian, chairman of the US bond company, said Future Ltd will increase its penetration in the two or three tier cities, and plans to open 30-50 O2O brand experience stores in Chongqing, Sichuan and Xinjiang this year.

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< p > < strong > create online platform to achieve reverse flow diversion from below line to line < /strong > /p >

< p > 2013, Smith Barney repurchased the Internet platform of the State Grid to prepare for the comprehensive establishment of the online platform. At the same time, it first worked with WeChat, and later began to cooperate with Alipay and micro Tao. Recently, the United States proposed the O2O mode of "life experience shop + American bond APP".

The United States has spent a lot of resources to pform direct stores. The United States hopes that consumers can stay in the experience store through the comfortable Internet service provided by these experiential shops. The store provides high-speed WiFi environment and comfortable coffee, and there are a large number of public tablets for users to use. Users can drink coffee to buy goods from Lu Meibang APP, and can also choose to deliver goods after APP orders, so as to achieve offline to online traffic flow.

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< p > < strong > multiple models continue to explore < /strong > < /p >.

The O2O mode exploration of < p > a href= "http://www.91se91.com/" > American bond < /a > is a gradual process, but the United States did not take the old road of Internet development, from PC side to mobile terminal, but closely followed the era, grabbing the PC end and grabbing the mobile end.

First, Hangzhou Yanan Road store realized the combination of online shopping and offline scene experience, such as online order, physical store pick up, or < a href= "http://www.91se91.com/" > entity store < /a > purchase, mobile terminal payment.

In addition to guiding consumers to buy offline, online payment and offline mobile clients, the United States also recruits and manages members through WeChat platform to open mobile terminals and stores.

Liu Yi, vice president of the United States market center, said that through the Internet technology cloud computing platform, big data and information resources, data analysis can be done on the purchase behavior of these members, so that consumers can provide more efficient and precise services to consumers.

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< p > after Hangzhou store, Chongqing store breaks through the single diversion function, in order to realize the true online and offline integration efforts, and strive to achieve direct seamless docking of all stores.

For example, when a physical store is out of stock, it can make up the line through the national online regulation.

Liu Yi said that the state shopping and mobile phone interface had been revised recently.

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< p > < strong > the product becomes a hard injury. The new way is to build a new brand by means of "a href=" http://www.91se91.com/ > O2O < /a > < /strong > /p >

It is worth affirming the efforts of US bond to break through the bottleneck and actively pform O2O. However, the key to the success of P is the quality and individuality of the product.

Whether the shop upgrade or personalized service, it can only attract consumers, and really let consumers pay the quality of the product.

At present, the confusion and ambiguity in the positioning of the US brand and the lack of excellent product quality are the fundamental reasons for its bottlenecks. This is also the key to the rise of the US state.

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< p > pformation O2O is a new opportunity for US bond. O2O can attract a large number of consumers and maintain loyal fans. If the United States can launch a new clear positioning, superior quality brand products and successfully penetrate into the hearts of consumers again, we can get the way out for the future. At that time, it is also the real time for the success of O2O pformation.

If we hope to save the declining situation simply by external mode, we can only end our efforts in the end.

The mode is easy to turn, and the brand is difficult to grow. The O2O road of Smith Barney is a long way to go.

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