What Is The Effect Of "Persuasion" In The Wholesale Clothing Market?

As an important part of the integration of Beijing, Tianjin and Hebei, including clothing The transfer of industries in the wholesale market has been increasingly emphasized by relevant departments in Hebei and Tianjin, and industrial transfer is also proceeding in an orderly way. However, in my view, the transfer of industry can not count on the government's decrees. Whether the relevant hardware and software facilities in the inflow area is in place is an important factor for the success of industrial transfer.

According to reports, the wholesale market in Dahongmen, Beijing operates children. shoes Zhou Xiujuan, a Wenzhou merchant of children's clothing, wanted to expand her business through the opportunity of Beijing's relocation to the wholesale market. After inspecting many places, she neither chose Hebei's Baigou or chose Langfang Yongqing, but laid a 3000 square meter shop in the Zhuoer electric mall, Tianjin.

The shopping mall in Xiqing District of Tianjin attracts Zhou Xiujuan. Apart from here is only 10 minutes from Tianjin high speed rail south station, another key reason is that Beijing is the municipality directly under the central government.

"These businesses have worked hard in Beijing for many years, and many of them are buying cars in Beijing, and suddenly moving to Yongqing or Baigou. The psychological gap is bigger. Tianjin is a big city after all." On June 17th, Cao Tianbin, general manager of Tianjin Zhuo Er shopping mall, said in an interview with reporters.

Merchant's choice

Before and after the Spring Festival this year, Baigou, Hebei and other places in Yongqing began to express their willingness to undertake the wholesale clothing market in Beijing. In May 8th, Fengtai District concerned signed a strategic cooperation agreement with Hebei Baigou, Baoding, and promoted the transfer of wholesale and storage functions in Dahongmen to Baigou new town.

Less than a week later, in May 16th, the eight main markets in Dahongmen, Beijing signed the Langfang Yongqing International Garment City. The abrupt change made the outside world somewhat indifferent.

In fact, although there is a cooperation agreement signed between the relevant departments, Beijing clothing wholesale market merchants have begun to make their own choices, and have settled in Yongqing, Baigou and Tianjin Xiqing area.

Yongqing International Garment City Investment Department stakeholders told reporters that last month the eight main markets signed in Yongqing International Garment City, more than 670 signed garment enterprises have signed, if we count the clothing processing plants, landing businesses are far more than 670.

"Mall is upgrading and upgrading of the old market, but it has not yet started. The area is 30 thousand mu, divided into four phases to do, the first phase is 1030 mu, and now we are planning the project blueprint, we plan to start construction in September this year, but the specific time has not yet been fixed. The above stakeholders told reporters.

Baigou optimization environmental office official told reporters that more than 1000 businesses have signed contracts with Baigou, and many of them moved to southern businesses in Beijing. At present, Baigou mall is being renovated, and the relocation merchants will be ready to open in early July.

The Baigou new town, known for its luggage and bags, is more than 100 kilometers away from Beijing. The new town now has a mature commercial market of 4 million square meters. In order to undertake the transfer of Dahongmen market to Baigou, Baigou plans to build 1 million square meters of clothing professional market.

According to the original plan, the main direction of the Xiqing District of Tianjin is the integration and upgrading of the old markets such as the big hutongs, Ruijing, Yong Hao and foreign goods markets in the city, and the huge business opportunities in the industrial transfer of Beijing, Tianjin and Hebei. It is repositioned as a large trade logistics center to undertake the relocation of the Beijing Tianjin Tianjin Central urban area and the Dahongmen old market. Since May, Tianjin has speeded up its links with related industries in Beijing.

Tianjin Zhuo Er shopping mall has invested 2 billion yuan in the first phase of the International Trade City, with a floor area of 612 thousand square meters, covering small commodity, clothing, shoes and leather goods and other major consumer products, and has formed 10 major wholesale market clusters.

　 Three disputes

"For the competent authorities, it is not important to move where it is, but it is important for the merchants to move out voluntarily as soon as possible." A person in charge of docking industry relocation told reporters.

Compared with the Dahongmen bathing ditch signed by the media, Baigou and Yongqing landing in Beijing, Xicheng District's "moving batches" trend has not been determined. Even if Dahongmen and Baigou of Fengtai District sign the agreement, the final decision is still in the hands of merchants.

The clothing wholesale market near the Beijing zoo was formed in the mid 80s of last century. From the roadside clothing stalls, it gradually formed an integrated business circle mainly based on the wholesale clothing market. It is one of the three major wholesale clothing markets in Beijing, which is the same as Dahongmen and Ya Po Road.

According to the statistics in early 2013, there were about 13 thousand booths in the "dynamic batches", with over 30 thousand employees, and the daily average traffic volume was over 100 thousand, and logistics enterprises were more than 20.

"The wholesale market in Beijing has a wide range of radiation. The more remote Xinjiang and Heilongjiang choose to go to Beijing to pick up the goods and take a large quantity of goods. The shipment of the same brand in Tianjin may be only 1/20 of Beijing." A brand dealer told reporters.

According to relevant personages, the relevant departments in Xicheng District have been choosing places for merchants to choose, including Yongqing and Baigou, but there are not many merchants who want to move. Even though some businesses even turn off the store in the zoo, they rent the property in Panjiayuan, Beijing.

"The market is not a simple store relocation problem. It needs matching facilities such as water, electricity, roads, gas, transportation and so on. The Tianjin Zhuo Er mall is also close to several high-speed roads, such as high-speed rail south station, Beijing Tianjin Tangshan and so on, and the corresponding supporting facilities are better than other county-level cities." Cao Tianbin said.

At the critical moment when merchants are ready to sign contracts, all parties are actively striving for and displaying their advantages.

"Yongqing has the foundation to undertake the garment industry. After relocating, it can upgrade and upgrade the industry, such as the combination of online and offline sales of similar e-commerce." Yongqing International Garment City Investment Department responsible person said.

Guo Hailong, director of the marketing department of Baigou New Town Management Committee, told reporters that the tenants were free for 5 years. "Our policy is very simple, and all kinds of industries in Beijing can come over."

Reporters interviewed learned that the Xiqing District of Tianjin once again designated 1070 acres of land for commercial projects. wholesale Warehousing and relocation of users can be opened as early as the end of the year.