Title Optimization Of Clothing Network Marketing 4 Magic Weapons

clothing network marketing The 4 key points of the Title Optimization are:

1. tightly arranged limited display

2. order independent effect

3. how to combine keywords with spaces?

4. core keywords

　 1. Tightly arranged limited display

It is easy to understand from the literal perspective. In the case of tightly arranged keywords, Taobao gives priority to display. Of course, there is a premise here, that is, the weight difference is not big.

for instance:

The 2 key words of "fashionable dress code" and "fashionable dress code" can be displayed as long as other people search for the 2 key words of "fashionable dress code", but here is a secret that few people know. It is in this case that the tight arrangement will give priority to display.

That is to say, when others search for "fashion big size women's clothing", they first show "fashion big code women's clothing" and then show "fashion big code women's clothing", which is the principle of close arrangement and priority display.

Two. Order independent effect

This is the result of the Taobao index. When you search for the 2 groups of keywords, you can see that although the order of keywords is reversed, the amount of search is the same.

But of course, when searching for "big size dress" and "big dress code", the number of searches was 60 times worse.

From this point, we get second core technology points, order independent effect, but there is a premise that the reversal of space is not related to influence.

Here I want to ask you a question: did you find some key words with spaces when making headlines, similar to the key words of "big size women's clothing" and "real leather women bag".

How do you deal with this keyword? This is the third core technical point to be addressed.

　 Three. How should the key words with spaces be combined?

This is very important for the combination of titles. For example, "summer big size women's clothing" if found such a keyword is not directly associated with the space into the title?

As we all know, the headline has 60 characters, and these 60 characters are not worth a thousand words. A blank space takes up a character, and it is a great waste to place the key with space directly into the title.

Similar to this keyword, you can do this -- insert attribute words into spaces.

Example: "summer dress code"

It can be made in summer. clothing New large size thin women's wear

That is to insert the corresponding key words in the corresponding space. This is the third core technical point of the title.

　 Four. Core keywords

First explain what the core keywords are.

Core Keywords: it can be understood as the selling word of the baby, that is, the key to match their baby, the highest conversion rate. There are several elements in the core keyword.

Essential factor:

1., it is best to search for long tail words.

This core keywords if matching baby, it is easy to do the home page, and is conducive to the promotion of baby's early stage.

2., we must arrange closely.

As we mentioned before, we should give priority to the weight of the key word, not only to match our own treasure, but also to arrange closely. So the core word can play the biggest role -- this is the core key word.

After finishing the four core technical points, I will share with you a formula for heading optimization. First of all, review the original Title Optimization Formula:

The original Title Optimization Formula: Marketing words + attribute words + category words + long tail words.

This formula basically has no practical effect, it only means that the title should contain this keyword.

According to the 4 core points, a formula is proposed.

Formula: Marketing words + attribute category + attribute category + core keywords

This formula is more operable and more practical, and the most amazing point is that as long as you get through the 4 core points, you can get them out. Title It must match the formula completely.