World Cup Marketing Wang Lao Ji Successfully Performed Hat Trick

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The summer of 2014 P was doomed to be calm because of the Brazil World Cup.

In June 17th, Muller, the best shot shooter of the last World Cup in South Africa, staged the first a target= "_blank" href= "http://www.91se91.com/" hat "/a" trick since the start of the world cup in Germany, which attracted the fans of the world with a surge of excitement.

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There is smoke in the stadium of P, South America, and the battlefield of the world cup marketing is also undercurrent.

World class sporting events have always been a must for businesses. This year's Brazil world cup has naturally attracted brand leaders to fight hand to hand.

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P, like Muller, hat hat tricks in the world cup marketing are not easy.

How to break through the overwhelming advertising campaign? How to combine the brand strategy and marketing tactics on the media platform? Wang Lao Ji has only three yuan in the world cup marketing, which undoubtedly provides the most intuitive answer to the above questions.

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< p > < strong > the first ball: win in the sky -- seize the a href= "http://www.91se91.com/news/index_h.asp" in time, the world cup < /a > gold resources < /strong > /p >

< p > most brands' understanding of advertising is still in the stage of smashing money and buying names.

Looking up, the LOGO of various major media websites on the world cup page is colorful and lively.

Little do I know that for real fans and potential consumers, their eyes will not stay too long at the advertised places where these brands are expensive.

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< p > the real purpose of exposure is to bring brand awareness and effective memory.

Only when the consumers watch the matches during the world cup and the habits of the media can they meet with them at the right time and place, and spend every part of their budget on the knife edge.

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Wang Laoji P did exactly that.

Through the analysis of the past World Cup watching behavior, Wang Laoji found that most consumers will do three things during the competition: watching the match, watching the news and winning the game.

In particular, the match day between the strong teams is even more concerned about the whole nation.

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Wang Laoji, who understands this rule, concentrates the firepower of the world cup in the Tencent network, locking up the most powerful information entry such as AIO, news < a href= "http://www.91se91.com/news/index_f.asp" > Customer < /a > end, "news ten points" and so on, and puts more efforts into the important nodes such as opening day, strong team's war day and final day, so as to fully guarantee the exposure effect.

In particular, it refers to the "news ten o'clock" national news information pop-up, which successfully enabled Brazil talented boy Neymar, Van Persie, the king of kings, the Italy prodigy Ba Shen, and Messi for many years to win Wang Laoji's "endorsement" and earned the attention of fans and fans. < /p >