How Does The Local Shoe And Clothing Brand Play "Li Gui"?

< p > > a href= "http://www.91se91.com/news/index_f.asp" > local shoes and clothing brand < /a > in the process of spreading to the outside world, it is eyed by "Li Gui", and all kinds of fake counterfeit goods are flooding the market.

Under such circumstances, the local brands indignantly declared war against Li Gui and maintained their legitimate rights and interests with the attitude of "zero tolerance".

< /p >

< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201406/24/20140624035452_sj.JPG "/" < > > "

< p > Li Gui should not only fight but also fight fiercely. This is a big problem that concerns the survival and development of enterprises.

The hole a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > Why did the originator Crocs lose the Chinese market? In my view, it is not that the quality is good enough to wear, but it is not too bad after all, but after CROCS entered the Chinese market, all kinds of "mountain Zhai" products immediately caught up with the product quality.

This has caused consumers to lose confidence in cave shoes, but also damaged the brand image of CROCS, causing it to encounter Waterloo in the Chinese market.

< /p >

< p > < strong > to beat Li Gui, we must take many measures together.

< /strong > < /p >.

< p > first is the enterprise level.

In addition to a series of techniques for making electronic ID cards to products, the most fundamental thing is that enterprises must have the core technology that no one else can learn.

Pure appearance is easy to imitate, but the content of technology is not learned.

In short, if we want to beat Li Gui, enterprises must first have the strength of Li Kui.

< /p >

< p > secondly, we must rely on the strength of government departments.

Li Gui's actions hurt not only the interests of enterprises, but also the order of market competition.

In order to drive Li Gui out of the market thoroughly, enterprises can link up with departments and find that they can be handled together to let Li Gui have no shelter.

< /p >

< p > < strong > beating Li Gui, but also combining the virtual and the real, fighting together online and offline.

< /strong > < /p >.

< p > at present, the consumption pattern of consumers is more and more diverse, which means that "Li Gui" may appear more and more places.

In addition to the traditional offline offline rights protection, the dimension of online channels can not be ignored.

< /p >

< p > at the same time, enterprises should also regard "ghost" as a long-term job.

It is necessary to invite people from all walks of life to observe "burning shoes" and "burn a target=" _blank "href=" http://www.91se91.com/ > clothes > /a >, but what is more needed is to establish a long-term mechanism to fight "ghost", which runs through the operation and management of enterprises.

< /p >