Integration Of Fast And Fast Into Jingdong Integration Problems, Self Independence Is Hard To Achieve

< p > < < a href= > http://www.91se91.com/news/index_c.asp > > Shanghai > /a > in recent years, there are few successful Internet Co. The achievements of Yi soon are obvious to all. It is a dual 3C business with HSI 1, a leading 3C industry and a coquettish market.

It is a pity that neither of the two companies is sticking to the road of independence, and they are all two easy owners.

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< p > at 618, when the appliance manufacturers were fighting for the right time, Yi soon became a low-key Jingdong behind the scenes.

The brand of Yi Xun is in real life if Yi Xun's own business is fully incorporated into the Jingdong.

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< p > < strong > the group has no head and the heart is lax. < /strong > < /p >

< p > more than one source from Yi soon told me that the company is in a bad state now. "The volume of pactions is shrinking and people are leaving."

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< p > except for the logistics team turnover that has been exposed by the media, Yi Xun, which is located at the Caohejing headquarters, has not made much noise. "Maybe it is the reason why you signed the confidentiality agreement".

A quick insider said, however, from the Jingdong up to now, there should be more than 100 business colleagues left.

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< p > this is only the tip of the iceberg. It can be deduced that Yi Xun has gone far beyond this hundred people.

According to multiple sources, "there will be some people leaving in July, because of the confidentiality agreement, the specific reasons are not convenient to say."

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During the extraordinary period of P, people feel threatened. This atmosphere is enveloped in the fast and easy headquarters.

However, compared with these people, the direction of Yi Xun CEO Bu Guang Qi has always attracted much attention.

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Inside P, employees have privately discussed whether the boss has left.

The last time they felt the existence of their boss was the internal mail of March 10th. One of them, "Jingdong founder Liu Qiangdong, is also my friend for many years. We have many common views on management style, way of doing things and views on problems."

Let everyone feel "five kinds of miscellaneous".

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< p > easy and fast people are clear that the boss will not bend to perfection and leave. It is inevitable that the Tencent's promises can be seen in the past, let alone Jingdong.

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< p > the company structure under personnel agitation is also facing readjustment.

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< p > < strong > faster and faster self operation is independent of doubt < /strong > < /p >.

< p > there is still less than 9 days to go. Yi soon's proprietary business will have a final conclusion whether it is operated independently or integrated by Jingdong.

The source believes that the possibility of easy and fast self operation to maintain independent operation is zero.

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< p > in the absence of the contract between Tencent and Jingdong, Tencent electric power holding (ECC) includes three businesses: first, Tencent has its own e-commerce business, including QQ online shopping + pat Network.

Two, easy and fast open platform.

Three, easy fast self operation (B2C main business).

The first two have been merged into Jingdong after the Tencent and Jingdong have concluded the paction, and the contract of all personnel is also a contract for Jingdong.

No change can only choose to quit, but also the original Tencent employees choose to return to other Tencent BG.

Of course, the premise is that other businesses have your position first.

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< p > it is worth noting that in the paction between Tencent and Jingdong, there is a slight saying that "Jingdong has the right to purchase the remaining equity of the fast Internet".

Behind the blinking capital and equity figures, it seemed a little irrelevant at the time, but now it seems to be a key factor in whether the business can be independent.

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< p > sources said that the original 3C proprietary business was you fighting for me. Before it was "quick to pay" business, it was aimed at Jingdong.

Now that we have merged, businesses, commodities and strategies are almost completely overlapped. Is it necessary for us to keep ourselves in a fast track and retain it? Such an analysis and statement seem to be no longer a topic inside, but a fact that we can meet.

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Less than P, soon after the Tencent announced its investment, traffic and other resources support stopped.

Without the support of Tencent, Yi Xun really weakened a lot, first of all, the volume of pactions was shrinking, followed by the merchants began to escape from Yi soon.

Before Tencent backed, and in the fight with Jingdong, merchants will buy a face for Yi soon.

Now, businesses do not have to make "tough decisions".

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< p > let Yi and Xun see the reality more clearly. Not long ago, Jingdong announced that the joint Tencent issued a red envelope, and Tencent gave it to the first level entry of WeChat.

This resource must have been a long time that Yi Xun did not win.

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No business before P.

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< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > brand > /a > difficult to guarantee integration problem: < /strong > /p >

< p > > a href= "http://www.91se91.com/news/index_c.asp" > proprietary business < /a > if not, will Yi Xun brand still be there? < /p >

No P can give me an accurate answer.

However, after its own business and Jingdong, the strategy of double brands is a bit redundant and vague.

Unless it is easy to fight for non 3C business, it is almost impossible.

Excluding market business environment and entry threshold, Yi soon has to wash away the image of 3C's brand in the eyes of users, and turn it into other markets and build brand awareness. This is not something that can be done in two or three years.

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< p > then, can Yi soon integrate into the Jingdong business well?

At the moment, it is unlikely.

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< p > first, self integration is very difficult.

Because they all focus on the 3C field, the coincidence degree of the two sides is as high as 100%, and the merchants and users can only choose 2 of 1.

A simple example is that it is impossible for HTC mobile suppliers to provide two sets of standards on Yi soon and Jingdong. Users can not buy the same product or different products in two different consumer scenarios.

For Jingdong, or even Tencent, this is a diversion of users, increasing the cost of goods stocking, and playing with two hands without boxing.

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< p >, secondly, Jingdong is still busy with its own efforts and is still groping for Tencent.

Jingdong's 618 war has brought Tencent's guarantee and WeChat entry escort.

The actual situation is not optimistic.

In the media coverage of Jingdong's 618 war bulletin, the total volume of pactions has not been announced, and mobile terminals account for only 1/4.

Of course, compared to the previous Tencent mobile terminal less than 10% of the volume of pactions, there has been a lot of improvement, but this compares with the data of peers.

You know, the bonus of WeChat's entrance is amazing. It doesn't hold up. What will Tencent think?

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< p > in fact, Tencent has already thought about it.

In May 29th, the Tencent officially launched the function of "WeChat store". When you log on the service number on WeChat, you can easily create stores, manage shelves and maintain customers' templates.

This is once again pmitted to the outside world. The heart of Tencent's electricity supplier has not died.

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< p > objection to Jingdong's integration into Yi Xun is a conspiracy to kill a competitor.

Because no commercial organization would be foolish enough to do mergers and acquisitions in order to kill an opponent.

At the very least, the original heart is still trying to make 1+1>2 as much as possible.

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