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Analysis Of The Factors Affecting The Development Of China'S Leather Shoes Industry

2014/6/25 15:16:00 40

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(1) brand competition is becoming increasingly fierce at home and abroad 
 China is the world's largest leather a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > producing country, at the same time, it is also a huge consumer market. China's leather shoes manufacturing enterprises are facing fierce competition from famous international brands and local brands. In recent years, international famous brands have made great efforts to enter the Chinese market, making use of the advantages of brand, capital, technology, information and management to increase channel development and product marketing and seize market share. The leading leather shoe manufacturers in China also pay more and more attention to developing their own brands, which further aggravates the competition in the domestic market. 
 at the same time, the competition among the major leather shoes enterprises for marketing network terminals is becoming increasingly fierce. Good location and good quality shop resources can bring better sales performance and enhance brand awareness for these enterprises. Therefore, the competition among the major brands for high quality shops is fierce. Enterprises with small scale and lack of capital advantages will be disadvantaged in the competition. 
 (2) the brand innovation ability is not strong 
 with consumers becoming more and more aware of the fashion, comfort and brand awareness of leather shoes, the R & D design ability of leather shoes enterprises has become one of the core competitive advantages of industry competition. Compared with foreign famous leather shoes brands such as Clarks and ECCO, China's leather shoes enterprises are generally inadequate in their independent design and R & D capabilities, and the overall design level is relatively backward. Most enterprises are mainly imitative, without forming their own product style. At the same time, China's leather shoes enterprises lack the perfect "a target=" _blank "href=" http://www.91se91.com/ "designer" /a "training mechanism, and the product design level and personality style are hard to break through. 
 therefore, if leather shoes enterprises want to achieve greater development in the future, they must increase investment in design and research and development, and improve the level of product design. 
 (3) the level of information management is lagging behind 
 since the 90s of last century, international famous brands of leather shoes < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > enterprises have gradually entered the information age. Enterprise information planning (ERP), supply chain management (SCM) and customer relationship management (CRM) and other enterprise information solutions are widely applied in enterprises. These are very important for companies to integrate enterprise resources to improve efficiency, manage supply chain, and quickly understand the trend of market. At present, the development of China's leather shoes industry mainly relies on the relatively low labor cost advantage in China. Domestic enterprises do not attach enough importance to information technology, and the relevant talents and technology are also scarce. Therefore, the popularity rate of enterprises in leather shoes industry is relatively low, and informatization is still a weak link in the operation of the industry. 
 (4) lack of excellent managerial talents 
 leather shoes enterprises need a large number of outstanding managerial talents in key positions such as product design, marketing management, logistics management and information management in the process of rapid expansion. These talents play a vital role in maintaining the company's rapid development. Most leather shoes enterprises in China are still in the traditional manufacturing and processing stage. For a long time, a mature management training system has not been established. At the same time, management talents with rich industry experience and excellent management ability are still scarce. This is one of the unfavorable factors in the development of the industry.