Five Major Trends In China'S Air Travel Market

< p > in 2013 ~2014, China's economic situation continued to advance steadily, while the scale of the domestic travel market maintained a sustained growth trend.

The global business travel Association (hereinafter referred to as "GBTA") data show that: in 2013, China's business travel expenditure was about $245 billion, which is expected to surpass that of the United States by 2015, while the domestic travel industry market will be larger.

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< p > let us further analyze the overall trend of the development of the domestic poor travel industry.

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< p > < strong > trend 1: the business travel budget has been improved, and the local business travel market is booming. < /strong > < /p >

< p > although the overall GDP growth rate of China's economy is slowing down, the cost of travel for businesses is increasing at an annual average of 6~8%.

According to the annual survey report on China's business travel released by American Express in 2013, 42.5% of the 200 large-scale enterprises in Beijing and Shanghai indicated that the business travel budget of fiscal year 2014 has improved. The development of domestic trade and trade orders is the primary reason for the growth of travel expenses. Concur, another largest travel expense management company in the world, has made similar judgments.

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< p > because of the rapid economic growth in Europe and the United States, the rapid growth of the Asia Pacific regional market and the huge demand for the global travel market, the Asia Pacific region has become the main target for the formulation and implementation of overseas investment plans. About 38.3% of the surveyed enterprises expect to have an increase in travel expenses in the next 12 months, and 78% of the respondents said that the budgetary growth is related to the development of business and trade in China, while 23% and 18% of the respondents said their budgetary growth was related to the development of business in and outside the Asia Pacific region respectively.

It can be judged that China's travel industry market will become the most concentrated business destination in the world in the next 3~5 years, regardless of internal factors or external factors. The sustained strong investment index will directly reflect the upward trend of the business travel market.

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< p > strong > trend two, Chinese native a href= "http://www.91se91.com/news/index_c.asp" > Travel Service < /a > tend to "meticulous" < /strong > /p >

After the entry into the Chinese market by the international travel management company, represented by China Travel express and CIC, the demand and urgency of Chinese enterprises to travel management and travel services are more and more obvious, and the professional services of the market are more sophisticated. Although there is still a gap between the international travel service and the international travel service, the market scale is constantly strengthening and accumulating the internal pulling force of P.

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In the past, China's local travel management company is "do not know that they do not know", but now has gradually developed to: "know your own short board", and believe that in the future, we will grasp the positioning of customers and their own development, and become more mature and steady in the future. P

Meanwhile, business car rental, travel policy maintenance, frequent staff management, and even employee safety must be concerned. At the same time, technological innovation and service experience of the whole process have also contributed to new tools, including mobile online self help booking service, WeChat interactive platform, and real-time flight services. Real time flight management can display booking information, departure information and confirmation of flight arrival on time by means of short message, WeChat and IOS platform small messages. In addition, in response to customer needs, product line offers a comprehensive solution with different focuses, and makes the system more simple and easy to use. At present, from the perspective of the characteristics of business travel, "meticulous and sophisticated" service is the main feature. Now we provide customers with a solution from the beginning to the end, besides the basic products and service needs of air tickets, Traders Hotel and so on.

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< p > < strong > trend three: < a href= "http://www.91se91.com/news/index_c.asp > > market < /a > participants diversify, competition and cooperation coexist < /strong > /p >

< p > as the overall market situation shows, business travel is one of the fastest growing tourism projects. The expansion of domestic travel demand stimulates more and more enterprises to attach importance to and participate in the travel market.

Air tickets and hotels are the main selling contents of the business travel channel; Yi Fu Bao has been put into operation in June 2013, and has gradually laid the foundation for the expansion of B2B2C mode; the China Merchants Bank has also sniffed the development potential of the travel market, launched the "travel easy travel management system" in 2013, launched the business card business with the credit function of banks, fully exerting the advantages of the bank's payment and competing with the electricity providers such as Ctrip; in April 2014, "treasure library online" announced that it won nearly ten million yuan A round financing, launched the "intelligent travel" solution, and provided the exclusive service to the enterprise customers through the cloud computing platform; with the penetration of the Internet to the air ticket distribution industry, the "three giants of BAT" also surged in the aspects of enterprise integration service integration and so on. From 2012 to 2014, industry related cases included: suning.com went online in April 2012.

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< p > diversification of market participants, competition and cooperation coexist, more and more enterprises enter the travel market, laying the foreshadowing for the endless potential of the current market.

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< p > < strong > trend four: < a href= > http://www.91se91.com/news/index_c.asp > > small and medium enterprises < /a > travel market deserves attention. < /strong > /p >

At present, the professional travel management service providers in the Chinese market have been running for many years, but most of them aim at multinational corporations or the top 500 enterprises in China. There are few agencies and travel products for small and medium-sized enterprises. P

But limited hundreds of large enterprises are not enough to cover the entire travel industry market. Compared with the experience of European and American business travel market development, small and medium-sized enterprises will become the rising stars in this market.

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< p > according to the survey data of the SME Association, the number of small and medium-sized enterprises in China is over 1100, and the scale of the travel market is more than 150 billion yuan.

For small and medium-sized enterprises, because most small and medium-sized enterprises have a small scale of travel expenses, they have not developed to the degree of cost control of travel costs, and have not established and implemented standard travel policies. For travel management companies, small and medium-sized enterprises have a large market, but customers and funds are dispersed. The scale of enterprise travel budget of small and medium-sized enterprises is between 50~500 million scale, and the convergence effect is large.

Therefore, integrating the targeted travel products can meet the needs of small and medium enterprises' travel services.

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< p > in 2013, China Navigation letter, on the basis of its standard travel expert BLUESKY-OBT product, launched the BDE product interface package for agents, enterprise customers and third party developers. On the basis of providing centralized OBT standard edition products, the flexible mode of interface process embedding was put forward. Customers could choose the access mode according to their needs to meet the individual needs. The BDE interface version is now merged into the IBE+ interface product and can be applied normally according to the headquarters travel product application process.

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< p > < strong > trend five: the subtle change of the travel product mode < /strong > < /p >

< p > for the traditional travel service mode, the customers of the enterprise group are sent to the travel service providers to maintain the basic information of their travel policies, cost centers, frequent customers data and big customer agreements, etc. the group staff inquires the flight information through the white screen desktop and mobile terminals, and sends the confirmed order information to the real agent to complete the tickets and subsequent services.

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< p > with the centralized management of the large group enterprises for the supply of travel services, the employees of the group enterprises or the optional travel providers of the 2~5 family will serve them. At the same time, many real agents will provide ticketing services and subsequent extended services for them.

By specifying a virtual organization to centrally maintain basic information such as travel policy, approval rules and frequent visitor data, the real agent can identify the information of the members of the service members through the distribution of permissions, and group employees complete online travel booking services. Meanwhile, a travel provider can create TC terminal login service to help Group employees to initiate orders through telephone or mail in the absence of network environment, and provide reservation services.

Through online and offline travel service integration, effectively serve the final business customers, effectively enhance product service stickiness.

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< p > above 5 aspects are not enough to fully explain the vitality and great opportunities of the travel market.

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< p > since the beginning of 2004, the famous travel management companies such as American Express have entered China. The travel industry market has gradually formed three forces, namely, the foreign TMC corps, the local travel and the mixed travel service. Meanwhile, more and more executives and private entrepreneurs begin to pay attention to the role and value of the "travel control and control" in the enterprise management.

At the same time, foreign travel management experience and domestic travel market have greater cognitive differences; foreign enterprises choose travel management in addition to controlling price considerations, pay more attention to the combination of overall business process and bad travel management (BPM), and attach importance to additional services such as travel management supplementary services (such as staff overseas rescue services) and travel data services; while domestic enterprises tend to focus their attention on purchasing price comparison at the present stage; travel cost and financial turnover are the main reasons for the choice of domestic enterprises; in addition, with the series of policies such as "eight regulations and six prohibitions", the higher demands of central enterprises and government institutions on "intensive", "pparent" and "efficient" in travel management will promote the development of the industry. In my opinion, overall, the cognition of travel management is still in its infancy.

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