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SF Feng Ho Layout Community And Jingdong Ali Suning Face Conflict

2014/6/27 8:39:00 50

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layout community SF "Hey guest" whether there is a play 
 SF EXPRESS has opened 518 online shopping stores nationwide, opening 4000 in 1 years, forming a positive conflict with Jingdong, Ali and Suning, 
 "express is also selling." Mr. Lin, who lives in Tongzhou, Beijing, recently discovered that a small shop called "Hey guest" opened up in the district. After entering it, he found that there was no food, drink, clothes and other merchandise in the shop, but only a variety of cardboard advertisements. The salesperson said that customers could pre purchase goods displayed in the store, and order them through the electronic touch screen tablet. In addition, it can help customers to pay for utilities, purchase air tickets, train tickets, send express and so on. After asking, Mr. Lin learned that this "Hey guest" belonged to SF EXPRESS. 
 for SF "Hey guest", there is no exact title to define this kind of store, which is called "online shopping virtual experience shop". "Hakka" can only realize the function of online shopping in physical stores, supplemented by cardboard advertising to publicize, and the number of cooperative merchants in various regions is relatively small, which is still far away from the expected model. But it is worth noting that in addition to SF, this layout of the community's physical store model has been Ali, Jingdong, Suning and other big business people have taken a fancy to it. To be a courier company, whether we can take advantage of the "Hey guest" store to kill a blood market to occupy the O2O market, it will take time to test. 
 "Hey guest" mode is still exploring .
 in the past two years, the most popular concept in the business circle is < a href= "http://www.91se91.com/news/index_c.asp" > O2O < /a > (online to offline transactions). Originally a courier giant SF EXPRESS, because of its inseparable relationship with the electricity supplier, it chose the layout of O2O in the form of community entity store + online shopping pre-sale + fast distribution. 
 May 18th, the 518 "Shun Ke" of the whole country has been put into operation for more than a month. Beijing region's "Hey guest" business executives told the Beijing News reporters that Beijing consumers are very interested in this new thing "Hey guest" recently. 
 Shun Feng said that many of the products sold online require users to have practical experience. Among them, the most typical products are appliances, 3C, fresh clothes, clothes and caps and so on. Aiming at the sense of touch, taste and smell that electricity providers can not solve by technical means, "Hey guest" store provides pre-sale, try on and other services. There is no stock in the store, and after the consumer chooses to purchase, the goods are delivered through the existing fast logistics. 
 the head of Beijing area said that "Hey customers" strictly filtered the cooperative businesses, and selected the famous brands with good quality for consumers. At the same time, "Hey customers" will provide after-sales protection for the products they sell, which is different from many competitors. 
P, for example, assumes that a customer has bought a mobile phone in "Hey guest". If there are any problems in the process, he can go directly to the store to enjoy the after-sale service. "After sale, if it is a general online shopping, the right to speak of consumers is often relatively weak in the face of businesses or manufacturers, but hey customers can provide protection for them." 
 it is understood that the "Hey guest" that has appeared around consumers is not the final version. Shun Feng told reporters that in addition to express logistics and virtual shopping, "Hey customers" will also have ATM, cold chain logistics, group buying / pre-sale, fitting rooms, laundry, household appliances repair and many other businesses, and improve the "Hey customers" community online shopping convenience life platform. 
 trial operation of "Hey customers" will trigger a new wave of O2O, or again trial and error, but also need to accept market test. But from the speed of building stores, we can see the confidence of Shun Feng. According to the person in charge of the Beijing area, there are more than 200 "ready customers" planned in the Beijing area during the year. "In the early stage, it is the most important not to pursue revenue, improve functions and networks, and win customers with services". 
, according to Shun Feng public relations officer, the current plan is that in less than a year, no less than 4000 "Hey guest" business. 
 there is no dispute in the drama, /p >
 1993, SF EXPRESS was born in Shunde, Guangdong. As of January 2014, SF has nearly 240 thousand employees, more than 10 thousand transport vehicles, 14 own owned freighters and more than 7800 outlets throughout mainland China and overseas, becoming one of the domestic express giants. 
 from the industrial chain, express and electricity suppliers are close partners. However, in recent years, because of the e-commerce giants such as Alibaba and Jingdong mall have built their own logistics and channels, the logistics enterprises such as Shun Feng have only expanded to the upstream. Many people in the industry believe that Shun Feng cross-border O2O is forced by the situation. 
"P > < < a href=" http://www.91se91.com/news/index_c.asp > hey guest < /a > began trial operation. After being experienced, someone sentenced the death penalty for "Hey guest" and suspended it for one to two years. There are also many who say that Wang Wei, the founder of SF, is playing a big game, which will make Alibaba's Ma Yun shiver. 
One of the reasons for the divergence of P is that Shun Feng, which has always been the core business of express logistics, is a real new person in the electricity supplier industry. In addition to the challenge of high cost, how to attract consumers to enter the market is a more difficult task. 
 calculation, because the location of the store is different and the cost is different. If the "Hey guest" store is invested in the first year, it will be about 500 thousand yuan. Opening 4000 stores in one year will cost 2 billion yuan. It was equivalent to 1/14 of last year's annual revenue. 
Beyond P, how to catch the consumer psychology and help the community residents to solve the traditional "last mile" distribution problem, and let consumers accept "zero inventory" and "physical store pre-sale" and other forms of consumption, is more challenging for SF. 
 according to the introduction, "Hey guest" store does not store goods, will be marked with JIT booking service, that is, customers can make an appointment with the merchant without paying the payment. After the goods are bought, they will be purchased after the experience. 
 e-commerce observer, Wan Qing consulting CEO Lu Zhen Wang told the Beijing News reporters that he did not favor SF's "Hey guest" mode. "It will be wireless in the future, and SF will be equipped with electronic equipment in the store, with high cost and general value." He said, the electricity supplier itself is low cost, "Hey guest" profit from where to come, who will pay for the paper (advertising) in the shop. In the shop experience online shopping, ordering goods also have to wait, and their online shopping is no difference, not as convenient as mobile phones. " 
 however, Huang Gang, who has studied the supply chain for a long time, insists on this model. He told the Beijing News reporters that a few years ago, Shun Feng, a logistics provider, chose the fresh food with the highest distribution requirements to cut into the electricity supplier (that is, "SF preferred"). Nobody liked it, but now it has been mature. Huang Gang thinks that "Hey guest" will lose money in the early stage. But once Shun Feng will spread the logistics, the crowd will carry out big data analysis, and then through the accurate marketing of APP+ WeChat +17 express, it will show a larger and more valuable commercial layout. 
 < a > href= > http://www.91se91.com/news/index_c.asp > > Electric Business > /a > giants compete for community /p >
 line to lower berth outlets, logistics directly to the community layout O2O, facing consumers opportunities, not only the SF family start. Alibaba, Jingdong, Suning and other big players in the field of consumption have entered the enclosure. 
 June 12th, Ma Yun appeared at the headquarters of Beijing China Post Group, announcing the strategic cooperation between Ali and the state logistics boss. In 2013, the postal industry development statistics bulletin showed that China post is the only logistics free express delivery network covering the whole country, campus and remote and extremely cold areas. This scale makes it impossible for private couriers based on online shopping to develop, and of course, including Shun Feng. 
In the cooperative plan announced by P, the postal group will open more than ten million service outlets to the rookies to provide social and self service services for businesses and consumers. That is to say, the packages of many private express companies gathered by Ma Yun's rookie network can also be self raised at postal outlets. 
 similar to "Hey guest", Ali and post plan jointly build terminal public service platform. China Post will provide network services such as ordering, experiencing, self mentioning, distributing, etc. for Ali's online products. It will support the online sale of Ali's e-commerce platform to extend to the three or four tier cities and rural markets. The convenience works such as vegetable basket project and public payment should be moved to communities, schools, streets and villages. 
 compared with postal outlets with more than one hundred thousand of the offline outlets, more than 500 of the SF have been gaining momentum. 
Less than P, another competitor is Su Ning, who originally started off the line. The path chosen is "Suning supermarket", which has a higher similarity with "Hey guest". According to media reports, Suning is upgrading the Internet retail store. It is expected that a new batch of Suning Internet retail outlets will appear in the first tier cities from 9 to October. 
 Suning said that stores will open free WiFi, implement the electronic price tag of all products, and set up the electronic shelf of multi-media. When consumers visit the Suning stores, they can not only buy and experience products in Suning "store Internet supermarket", but also buy products through suning.com through two-dimensional code and virtual shelves, and then deliver products by Suning logistics system. 
Less than P, Suning said it will use the Internet and Internet of things technology to collect and analyze various consumer behaviors, and promote entity retail to enter the era of big data. 
 to excavate community values and data, the earlier shots came from Jingdong. As early as March 17th this year, Jingdong has announced strategic cooperation with more than 10000 convenience stores in 15 cities such as Shanghai, Harbin, Wenzhou and Xi'an, and has launched the O2O format in terms of transaction, settlement, logistics and aftermarket, and is expected to cover all provincial capitals and prefecture level cities by the end of the year. 
 the above convenience stores will integrate with Jingdong in information system, membership system, consumer credit system and service system, and Jingdong will set up an entry for these convenience stores on the Internet. Consumers consume through positioning, and Jingdong completes fast distribution services.