Zhejiang'S Foreign Trade Strategy To Deal With The Financial Crisis

Zhejiang's export market is further diversified. Its export growth rate in Latin America, Africa, Oceania and other emerging markets has remained above 40%. Exports to countries such as Russia, Iran and India have increased rapidly, with a cumulative growth rate exceeding 50%.

"Export eight hundred million shirts to change a plane".

The sound of such a piercing voice is still in the ear. Zhejiang's foreign trade has made an effort to offer a new way of offering a new way to the road of self abandonment.

To create independent brands, to seize the right to price, to develop emerging markets, to actively participate in overseas investment, and to develop the technological pformation.

Chu Chi Wang, chairman of Ruyi company of Ningbo, said that they had tasted the sweetness of foreign trade through technological innovation. Now, an electric forklift truck in the world can sell for 25 thousand US dollars, and the sales volume is equivalent to 120 manual hydraulic trucks.

"Brand manufacturing efficiency", once made in Zhejiang with the characteristics of OEM export, is now gradually developing into the "Zhejiang creation" of its own brand breaking into the world.

Since the beginning of 2008, stationery manufacturing industry has suffered from "cold current". Many enterprises have suffered losses, while Ningbo Delhi Group Co., Ltd. has achieved good results.

Originally, the company made use of "Deli" stationery as "the export brand of the Ministry of Commerce's key cultivation and development", and registered the "Deli" trademark in more than 100 countries, extending the company's sales network to Southeast Asia, the Middle East and other regions.

The creation of independent brand makes the stationery direct to consumers, and the company has more pricing power.

In 2008, the company adjusted its price two times on the basis of a price rise of 5% in 2007, accumulatively increased by 12%, digesting the cost pressure.

From 1 to November 2008, the company achieved stationery export of 298 million yuan, an increase of 77% over the same period last year, and its own brand has increased over 1000 yuan for enterprises.

Zhejiang Wu Jing machinery manufacturing Co., Ltd. has adopted the same strategy.

Wu Jing also made OEM for international buyers, but last year, 12 countries were granted permission to apply for registration of "WG" trademark in 13 countries.

"Without international trademark, it is easy to be passive in the international market. With the international trademark, the enterprise is like a" talisman ".

Zhu Shenming, chairman of Wu Jing Company, has tasted the sweetness brought by the international trademark registration.

This year, sales of products printed with the word "WG" have increased several times in the South African market.

"With the international trade mark, it is no longer whether we want our products, but the price of our products."

A sample survey from foreign trade and economic cooperation shows that 18% of Zhejiang's exports are private brand exports.

Statistics from the economic and Trade Commission show that the total number of trademark registrations abroad has reached 17 thousand, and it has become the province with the largest number of overseas registered trademarks.

In order to encourage the export of independent brands and promote the pformation of the growth mode of foreign trade, Zhejiang foreign trade and Economic Cooperation Office recently announced the first 200 Zhejiang export brands.

The 200 export brands cover the major categories of Electromechanical industry, weaving, light industry, building materials metallurgy, chemical industry, agricultural products and 7 other industries.

The enterprises that have obtained export brands can be supported by relevant departments in overseas exhibitions, overseas trademark registration, overseas publicity, overseas marketing and brand protection.

Export to Hangzhou, Zhongwang Fabric Co., Ltd. produces 70% home textile fabrics exported to the United States.

Since the second half of last year, Yang Linshan, general manager of the company, has turned the market's attention to the emerging middle east market.

According to the preferences of the Middle East consumers, "Zhongwang cloth art" has developed six hundred or seven hundred kinds of fabrics with golden and golden prints, and it has been fired at the Dubai home textile exhibition in October.

At present, the export share of the "Zhongwang cloth" Middle East market has increased from 5% to 20%.

Recently, the company is planning to open a branch in Dubai.

Faced with the obstruction of exports, many foreign trade enterprises in Zhejiang have shifted their focus from foreign markets to the domestic market.

Ningbo Yongnan Textile Co., Ltd. has more than 10 years of foreign trade experience, and its products are exported by 95%.

Since 2008, the company's adjustment strategy has begun to open up the domestic market.

Now the company's products begin to appear in supermarkets such as mart and use their own brands.

"Cloth tiger" is a leading enterprise in Yuhang's home textile industry. In China, the concept of "whole home textile" was first launched, and more than 100 chain stores have been developed.

Since the second half of last year, a total of more than 100 home textile enterprises in Yuhang have been working with "cloth tiger" to integrate resources to jointly develop the domestic retail market.

A vigorous "export diversion" campaign has been launched in Zhejiang's foreign trade industry.

Zhejiang's export market is further diversified. Its export growth rate in Latin America, Africa, Oceania and other emerging markets has remained above 40%. Exports to countries such as Russia, Iran and India have increased rapidly, with a cumulative growth rate exceeding 50%.

A few years ago, Zhejiang Yu Yu Industrial Limited by Share Ltd has made technological pformation. Now, the new technology and content of the foreign trade orders taken by enterprises are very high and the profit margins are large.

This year, a new order from American customers is very interesting. We need to use the special equipment to directly bind the fabrics without making sewing machines. The clothes made are light, waterproof and windproof.

When making such a garment, "companion" can earn more than 30 dollars, which is 6 times that of ordinary casual clothes.

Similarly, Ningbo Ruyi company has also upgraded its products through technological pformation.

Ruyi company mainly produces Porter products. Due to the low technical content of hydraulic trucks, enterprises compete to "bargain", and the profit of a hydraulic truck after export is less than 20 yuan.

Through technological innovation, the company launched advanced electric forklifts at the Guangzhou Trade Fair last year, 5 times longer than the market similar products, and the cost has been reduced by half, winning nearly $1 million of foreign trade orders for enterprises.

More and more foreign trade enterprises in Zhejiang realize that only by taking technological innovation and design innovation as the core competitiveness can they remain invincible in the crisis.

In the new round of international industrial restructuring triggered by the international financial crisis, Zhejiang's foreign trade enterprises are actively participating in overseas investment such as industrial investment and cross-border mergers and acquisitions.

In Botswana, Daheng Group in Shaoxing has become a leading textile enterprise in the region.

Daheng's main export products, home textiles and bedding, has been exported to Daheng Group Botswana Co., Ltd. after finishing the production of cotton yarns and textiles in China. The products are sold well in the local area.

In 2008, Daheng further expanded the field of overseas investment and invested in the construction of China Botswana free trade area, which combines bonded zone, export processing zone and logistics park.

According to the briefing, 80% of Daheng Group's products were used for export, and the export volume started from zero in 1995 to 64 million 30 thousand US dollars in the first three quarters of 2008.

At present, Zhejiang has 4 state-level overseas economic and trade cooperation zones - Kangnai group Russia usurusk (China) economic and trade cooperation zone, HOLLEY group, Thai China Luo Yong Industrial Park, Qianjiang Investment Company Vietnam Longjiang China Economic and trade cooperation zone, Geely Mexico China (Ningbo) Geely industrial economic and trade cooperation zone, ranking first in the country.

By the end of June 2008, the general office of the Zhejiang Provincial People's government issued opinions on promoting the stable and healthy development of foreign trade in the whole province.

It stipulates the implementation of the "going global" strategy, encourages enterprises to carry out all kinds of international standard certification and overseas trademark registration, supports enterprises to attend overseas exhibitions and key regional international exhibitions, and promotes enterprises to carry out overseas economic and trade cooperation park construction, set up marketing outlets overseas or production and processing enterprises, overseas project contracting, resource development and labor cooperation, and strive to create an independent international exhibition platform.

Reporter learned from the provincial foreign trade and Economic Cooperation Department, the total foreign investment in Zhejiang in 2008 exceeded US $900 million for the first time, of which China's investment reached US $860 million, exceeding the sum of "fifteen", setting the best level in history.

Reporter observed the temperature drop in Zhejiang in January.

The sweeping cold spell is also mixed with the "cool meaning" of the global financial crisis.

With the decline in orders, appreciation of the renminbi, rising prices of raw materials, higher labor costs and tighter credit, the "five tigers" are down at the same time. Zhejiang, which has reached 60% of its foreign trade dependence, is experiencing the coldest winter in history.

Winter is a cruel elimination, but it is also a great breeding.

Wise Zhejiang businessmen are well versed in this truth, so they always have a way to turn a crisis into a chance to win the reshuffle again, and become a legend of the rebirth of a bath.

This time, we have reason to believe that there will be no exceptions.

For them, there has never been a winter in the past, and there is no spring waiting.

Now, like ships passing through the Three Gorges, rapids and dangerous reefs, there are countless reefs in the water. Successful crossing can harvest the moving scenery of "high gorge out of Pinghu".

"This is the best era and the worst of times. This is a wise age. This is the age of ignorance. This is the epoch of trust. This is the epoch of doubt; it is the season of light, it is the season of darkness; it is the spring of hope, the winter of despair; we have everything in front of us; we have nothing in front of us; we will all go up to heaven, and we will all go to hell."

This is a passage written by Charles Dickens, a British writer, in the novel Shuangcheng. It is also appropriate and meaningful to describe Zhejiang's foreign trade in 2008.

Yang Jing: editor in charge