Shoes And Clothing Brand Nike Fourth Quarter Profit Net Profit Increased By 5%

< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201406/28/20140628021413_sj.JPG "/" < > > "

< p > > a href= "http://sjfzxm.com/news/index_h.asp" > Nike < /a > (NKE) announced its fourth quarter financial report on Thursday.

The report shows that Nike's net profit in the fourth quarter was US $698 million, an increase of 5% over last year's US $662 million.

After the announcement, Nike shares rose 3% to $79.15 in post market trading in the New York market.

< /p >

< p > in the quarter ended May 31st, Nike's net profit was $698 million, and its earnings per share from continuing operations were 78 cents, which is better than the same period last year and exceeded analysts' expectations.

In the fourth quarter of last fiscal year, Nike's net profit was $662 million, and its earnings per share from continuing operations were 76 cents.

Analysts expect Nike's earnings per share to be 75 cents in the fourth quarter, according to Thomson Reuters survey.

< /p >

< p > Nike's fourth quarter revenue was US $7 billion 430 million, an increase of 11% over the same period last year.

Nike has forecast that the fourth quarter revenue growth will be between 1% and 9%.

Nike's gross profit margin in the fourth quarter was 45.6%, up from 43.9% in the same period last year, mainly due to the increase in the average price of products, and the direct sales of consumers with higher profit margins increased.

Excluding the impact of exchange rate changes, Nike brand's < a href= "http://sjfzxm.com/news/index_h.asp" > sports shoes < /a > and clothing sales increased by 14% over the same period last year, and the future orders (used to measure future growth indicators) increased by 12%. In addition to Japan, all the future orders in all regions have increased, but the growth rate in the Greater China region has slowed down to 6%.

< /p >

< p > related links < /p >

< p > Nike pushes the new a href= "http://sjfzxm.com/news/index_h.asp" > football < /a > Application: it can chat with professional athletes < /p >

< p > Nike said that the app allows users to talk about soccer in "7 * 24 hours". Users can use built-in chat functions to join informal competitions.

In addition, users can chat with professional football players through chat rooms, and also have the opportunity to purchase jerseys not yet officially available in the market.

< /p >

< p > this is not the first application software launched by Nike. The company has released a lot of iOS and Android versions.

The latest application is no exception, it will support two platforms at the same time.

< /p >

< p > Nike seems to want to provide one-stop service for football fans. Users can not only discuss the latest football matches, but also have opportunities to interact with professional players, or even buy exclusive shirts.

The app was released in July 10th for free download by users.

< /p >