Revival Of Paris Textile And Clothing Exhibition

China Council for the promotion of international trade Spin The twelfth China Textile Co organized by the industry association and the Frankfurt Exhibition (France) Company clothing Trade Fair (Paris) and Paris international clothing Clothes & Accessories The Procurement Exhibition (APPARELSOURCING) will be held in Paris, France, on September 15~18. With the European economy continuing to warm up, the exhibition attracted many new and old exhibitors.

Since the first quarter, the EU economy has been recovering slowly. In May 2nd, the euro area Markit Manufacturing Purchasing Managers' index (PMI) reached a final value of 53.4 in April, a record high of 3 months. The index continued to rise for 50 consecutive months in tenth months, indicating that the manufacturing sector in the euro area continued to expand. Germany led the index to rise in April, while Spain and Italy also expanded, but French manufacturing remained weak.

　 Practicing internal strength to meet the needs of European customers

Under this background, how to expand the European market has become a topic facing every garment enterprise. 2014 China Textile and clothing trade exhibition (Paris) and Paris international clothing and accessories procurement Exhibition (CTAF/APPParis) become a good choice. The slow recovery of the European market has increased confidence for our exhibitors to expand the European market. Many exhibitors have expressed the need to seize the current favorable factors and do well in internal strength so as to show the strongest themselves at the Paris exhibition. Judging from this year's registration, the current exhibition area has increased by 25%.

In the past, many Chinese clothing export enterprises independently designed clothing products, because it is difficult to meet the requirements of customers, and in Europe market acclimatized. Chinese enterprises also generally feel that ODM is more difficult to carry out in actual production. So how to maintain customers? How to accurately grasp and understand the preferences of the European market?

For this reason, Shen Jianqiang, general manager of Hangzhou Guang Jia Fashion Co., Ltd. who has attended the China Textile and clothing trade exhibition for 4 years in a row, said: "if we want to do well in the European market, Chinese enterprises must compete with suppliers with different characteristics: the cost of labor in Southeast Asia is low, and the logistics cost of neighboring countries in Paris is low, and our core advantage is to have a complete textile and garment industry chain. For Guang Jia fashion, the key is to grasp every link of the production of women's clothing, especially the quality control, and carry out personalized service around the customers. "

Weifang Yi Wei Garments Co., Ltd., has been focusing on men's formal wear for 10 years since its establishment and has been insisting on the use of worsted fabrics. This year, the company hopes to gain some experience in Paris by holding the demand for men's formal clothes market in Europe.

"In recent years, the company continued to participate in the Paris exhibition, and the effect of the exhibition basically reached expectations. I feel that the orders received at the Paris exhibition are mainly small and medium sized orders. Customers are concerned about the quality, delivery time and price. The trend of men's clothing is also very obvious in the direction of leisure. This requires the future garment enterprises to enhance their ability to respond quickly to the market, especially to pay more attention to the trend of European fashion. Wei Bensen, general manager of Yi Wei Garments Co., Ltd.

To sum up, better quality, faster market reaction speed, processing capacity of small batch orders, lower product prices, and strict compliance with the terms of delivery are key factors for maintaining European customers.

Actively grasp and deal with exchange rate changes

The fluctuation of RMB exchange rate is always worrying the hearts of garment exporters. For this year's clothing orders in spring and summer, overseas customers have already settled some of their payments in US dollars in advance to Chinese garment enterprises. With the recent change in the exchange rate between the RMB and the US dollar, many Chinese garment exporters have benefited from this, which has increased the confidence of the enterprises in expanding the European market.

"This is the first time that we have participated in the Paris exhibition this year. The silk garments produced by the company are mainly exported to the Japanese market. However, due to the declining demand in the Japanese market, the company hopes to open up the European market through Paris exhibition. The fluctuation of RMB exchange rate has strengthened my confidence in opening up the European market. Li Yiliang, general manager of Jiaxing silk garments and Garments Co., Ltd., which is mainly engaged in silk garments and products, said.

"Because of the recent fluctuation of exchange rate, the RMB will be more than the exchange rate before the settlement of the goods before delivery, and the profit will be more than that at that time, which is a good thing for export enterprises. However, what we value most is the consumption habit of European market for silk garments. Many European high-end clothing brands use silk fabrics. The target consumers of these brands value the value of silk garments very much, which is the irreplaceable cause of silk clothing. "Li Yiliang said.

Hangzhou Guang Jia Fashion Co., Ltd., which is mainly engaged in women's clothing with all kinds of woven fabrics, is also confident of opening up the European market. Shen Jianqiang said: "although China's clothing enterprises have to cope with the pressure of rising prices caused by the rising costs, our quality, efficiency and price also have certain advantages compared with the neighboring countries. Therefore, I think this trip to Paris will be satisfactory. "

"Under the background of difficult export of garment exports, exchange rate fluctuations are good for export enterprises. But in the long run, the rise in labor costs is the biggest factor in the rising cost of clothing products, and the exchange rate of the renminbi can not remain unchanged. This requires enterprises to do well in their products. I think products and reasonable prices that meet the needs of the European market are the key to opening up the European market. "Wei Bensen said.