Spinning Clothing Market To Stimulate Domestic Demand Is The Key

China's textile and garment market, because most of its market positioning is in the middle and low end, is therefore relatively small in the international financial crisis, and will also be the beneficiary of the national policies to stimulate domestic demand. At present, the international financial crisis is becoming more and more serious, and gradually spread to the real economy. People's consumption is also affected. It can be seen that this cold current has the most obvious impact on the "three high" (high-end people, high-end consumption, high-end sites); the impact of outbound or export oriented enterprises is greater than that of the domestic market, with independent brands; the livelihood industry closely related to the daily life of the people is far lower than other industries; the impact of large and medium-sized cities is stronger than that of the three or four line cities and the vast rural market. Because China's textile and apparel market is mostly located in the middle and low end, the impact of this international financial crisis is relatively small, and it will also be the beneficiary of the national policies to stimulate domestic demand. On the one hand, it benefits from the advantage of professional market positioning, and on the other hand, the professional market can implement various measures to find opportunities in the predicament. In the current economic environment with high altitude, the specialized market, as a traditional domestic distribution channel, will play ten important roles in the entire textile and garment industry chain in many initiatives of the government to stimulate domestic demand. Although China's textile and garment market has been upgrading and upgrading in recent years, and gradually moving towards high-end and branding, its basic attributes of taking root in the domestic market, meeting the needs of the masses, and serving the middle and low consumption have not changed. The improvement of hardware facilities, the upgrading of management and the change of product structure are the result of the overall consumption of the public. At the same time, it is also an important measure to accurately locate the professional market and win more consumers. In 2009, although consumers will also be tight, the basic consumer demand will not change, coupled with the increase in the base of the low and middle consumption level under the influence of the financial crisis. This will undoubtedly increase sales opportunities for the professional market. At present, high-end consumption has been affected, and people's consumption level has begun to move down, making the professional market an important undertaker in the change of mass consumption. Some professional markets are on the offensive, especially those that are mainly domestic or indoor soft clothing (such as home textiles). The growth rate has not diminished and even increased. We can see opportunities in developing markets, and we can see opportunities in good profits. But after all, the impact of the financial crisis still exists. In order to grasp the opportunities firmly, there are still a lot of homework to do: actively respond, skillfully practise internal strength, and meet domestic demand. There are many contingency measures to be taken into consideration in all kinds of specialized markets. It is worthwhile for industry experts and scholars to conduct discussions and exchanges. I would like to put forward some ideas for reference: 1.. Make use of the time when the export situation is grim, and a large number of export enterprises are ready to turn to expand or expand the proportion of domestic sales, so as to increase the service function of the "specialized market" to expand the low-cost experimental field in the domestic market. Although many export enterprises have many orders, large export volume and large scale of production, they lack experience, talents and channels for domestic sales. They have to sell domestically for large Shopping Mall and famous commercial areas in central cities, which are costly, risky and costly. In addition, the price of foreign trade enterprises is also suitable for the professional market, and the consumer groups are more targeted. Especially in recent years, the sales of foreign trade products are also keen on the professional market operators. There is demand and supply, and professional market and foreign trade enterprises will have deep cooperation in 2009. 2.. Expand the three or four line cities and the vast rural market network by using the distributed radiation function of the specialized market. The financial crisis is becoming more and more serious, and the demand for daily necessities is still huge. The state should take various measures to increase the income of farmers, and the textile and garment industry should also learn from such measures as "home appliances to the countryside" and expand the low consumption domestic demand market. (3.) the financial crisis has resulted in a decline in part of the high-end consumer power and difficulties in the operation of the first tier brand enterprises. According to the "market share" principle, some high-end consumers and first-line brand enterprises may choose to turn to other commercial channels. The professional market can seize this opportunity to provide services for first-line brand enterprises in this professional market to seek, support agents, franchisees and expand marketing networks, so as to enhance the market quality and brand entry rate. 4.. The impact of the international financial crisis has made many enterprises aware of the importance of independent innovation, brand building and good internal strength. The professional market can take advantage of this opportunity to increase the service function of brand incubation, marketing training, and channel construction, attracting large numbers of small and medium-sized brands (or second line brands), and even temporarily lacking brands, enterprises with brand awareness and strength. The opportunity for the professional market to become a brand incubator is becoming more mature because of the economic cold spell. In short, the danger is organic and the opportunity must be lost; the specialized market should choose the machine to rise vigorously, practice the internal strength skillfully and satisfy the domestic demand. A warm current is surging in the cold current. When the cold winter comes, the spring will not be too far away. Editor in charge: Yang Jing