Putian Shoes Export Value Exceeds US $1 Billion 400 Million For The First Time.

In 2008, China's footwear exports "troubled times".

During the period, the developed countries in Europe and the United States have introduced a number of technical barriers related to footwear products, and the financial turmoil has swept the world. Under many unfavorable backgrounds, in 2008, Putian inspected 345 million pairs of export footwear products and 1 billion 480 million yuan worth of goods, and the value of exports for the first time exceeded 1 billion 400 million US dollars.

2008, developed countries such as Europe and the United States have introduced a number of technical barriers related to footwear products.

In June 27th, the EU Directive on the sale and use of perfluorooctane sulfonate (PFOS) was formally entered into force. In August 14th, the consumer product safety improvement act, which contained the restriction requirements of metal lead and ortho two formate, came into effect. In November 5th, France announced that it had found fungicide fumarate two methyl ester in Chinese made shoes and boots, and some businesses stopped selling Chinese made shoes and boots. In December 6th, France banned the import of Chinese footwear with two methyl formamide into France.

At the same time, the global financial turmoil triggered by the US loan crisis has also had a major impact on Putian's footwear exports.

In October 2008, the city exported 19 million 16 thousand pairs of shoes, valued at $100 million, down by 21.12% and 9.1% respectively, and the first negative growth since 2008.

According to analysis, the main reason for the slowdown in footwear exports is that the financial crisis has reduced global purchasing power and reduced demand, resulting in reduced orders.

In addition, the footwear profits have shrunk, many shoe companies have reduced production scale, and some enterprises have been out of the export ranks.

That is, under such unfavorable backgrounds, Putian's footwear exports have gone against the wind and achieved remarkable results.

Statistics show that in 2008, Putian inspected 345 million pairs of export footwear products and the value of goods was 1 billion 480 million US dollars, up 7.70% and 20.26% respectively compared with the same period last year, and the value of exports for the first time exceeded 1 billion 400 million US dollars.

In 2008, Putian was awarded the "China shoes export base" by the China Light Industry Arts and crafts import and Export Chamber of Commerce.

In recent years, with the promotion and encouragement of government departments, the private shoemaking enterprises in our city have come into being and have been developing rapidly. There are more than 1700 shoe making enterprises in the city, of which more than 200 are scale enterprises and more than 50 are billion enterprises.

At present, Putian has become an important domestic shoe making base and the main production base of sports shoes. 90% of its footwear products are exported to more than 110 countries and regions, including Europe, the United States, Russia and the Middle East.

However, the industry analysis, because the global financial crisis is intensifying, Putian footwear export situation in 2009 is not optimistic.

It is suggested that shoe manufacturers should actively adjust their product mix, improve the quality and added value of export footwear products, and vigorously implement the diversification strategy of export market and reduce their dependence on developed countries.

Improve production and management efficiency, and reduce production and trade costs.

Editor in charge: Yang Jing