Liu Xianming: Spinning And Clothing Enterprises And Olympic Era

Liu Xianming: the founder of fine management project, China's first "signed general manager" (consultant provides consulting and management services to enterprises in the capacity of general manager).

Its "three in one" management theory, namely, "meticulous management engineering, enterprise culture construction, the new thinking of human resources management + brand customer service management system", is suitable for China's national conditions and enterprises, and is innovative and practical.

The pressure encountered by the Chinese textile and garment industry in the first half of this year is not directly related to the Beijing Olympic Games, and the indirect links are very few. Therefore, the Beijing Olympic Games is not the watershed of China's textile and garment industry. In other words, the Chinese textile and garment industry will not have some opportunities for the Olympic Games.

Even if China's textile and garment industry is turning around after the Beijing Olympic Games, it will not have much direct contact with the Beijing Olympic Games.

I estimate that there will be a few clothing products that are very Chinese national culture, which will increase sales volume due to the Beijing Olympic Games. However, the increase in volume will not bring about a significant change in China's textile and garment industry.

In addition, I also have a fear that the pressure of cost increase in China's textile and garment industry in the first half of this year will not only bring about some favorable changes after the Olympic Games, but also likely to increase because of the interaction of raw material prices, energy prices, labor costs and pportation costs.

The pressure experienced by the Chinese textile and garment industry in the first half of the year will continue for a period of time. After a certain period of market adjustment, some inappropriate enterprises will withdraw from the market or part of the market share. Some new development space will be brought to the adapted enterprises, and the pressure will be gradually pformed and digested in the adjustment of the market.

This pformation and digestion will bring positive changes to China's textile and garment industry. This positive change will change towards the direction of healthy development of China's textile and clothing industry.

Olympic marketing can be regarded as a part of the overall marketing strategy of an enterprise, or a phased marketing strategy in the overall marketing strategy of an enterprise. That is to say, when implementing the Olympic marketing strategy, enterprises must take account of the post Olympic marketing.

I think there are three important points for enterprises to do in the post Olympic Era: 1, summarize and disseminate the Olympic marketing achievements before and during the Olympic Games; 2, expand the marketing work after the Olympics based on the Olympic Games and the Olympic marketing, and 3, combine the characteristics of the Olympic Games, plan and carry out other innovative marketing activities creatively.

Different enterprises should be different from those in the post Olympic era, and enterprises that seek to succeed should also be able to create new paths, innovate and carry out some innovative marketing activities.

Wang Xiaonan: editor in charge