World Clothing Shoes And Hats "Help Enterprises Wintering" Series Of Reports Three

To grasp the big and not to lose the world -- a series of reports on the world clothing shoes and hats "help enterprises to wintering" report the impact and harm of the three financial crisis on the various garment enterprises, and believe that all enterprises have a bitter knowledge of themselves. There is no need to repeat it here. We need to explore how to pass the worldwide crisis through various means. For garment enterprises, they have a natural industry advantage. "Clothing, food and housing" is indispensable to everyone in the life. Therefore, it is not necessary to worry whether the whole garment enterprises can survive the crisis. What we should worry about is the survival of individual enterprises. Why is there always a large number of enterprises falling down in every economic crisis? But at the same time, there will be enterprises in the crisis against the trend. In fact, the word "crisis" should be understood in this way, "opportunities or opportunities in a dangerous environment". As long as we grasp such opportunities, enterprises will be able to get out of difficulties and develop further. The so-called "grasping the big" is to grasp the most important part of the development of enterprises. First, we must grasp the mainstream direction of garment industry development, grasp the front-end information of industry development in a timely and effective manner, closely follow the development trend of the industry, and even guide the development direction of the industry, which is a prerequisite for an enterprise to grow and expand at any time. Second, adjusting the product structure in a timely manner should be a dynamic adjustment and should not blindly follow suit. The adjustment of product structure should be viewed from a forward-looking perspective. This adjustment should be based on the mainstream direction of garment industry development. Furthermore, brand management. To create a brand culture that truly belongs to itself, the operation of a brand is only a real sense of business. Clearly distinguish their brand from other enterprises, and make their own characteristics. This requires precise market positioning and brand culture. Only by having their own brand can we find the roots of growth and root in this huge field of clothing. The so-called "do not let small", in my view, is that we should not give up any tiny opportunity. It is not treated differently because of the size of interests. First of all, in the channel construction, we should attach importance to any point that may bring benefits and tighten the adjustment of national policies. At the present stage, policies and measures for expanding domestic demand are constantly being promulgated. For enterprises, it is necessary to make full use of policy tendencies, speed up the pace of channel construction and expand the scope of operation. For example, the rural market is getting more and more attention by the state and enterprises. Should the consumers in rural areas have more and more weight in the minds of business operators? Secondly, the formulation and implementation of marketing strategy. This is a period when details determine success or failure, and then a good leader team, a good strategy and a clear direction must be achieved by the effectiveness of execution. In the process of implementation, the details should be the main contents of the business owners. From the sale of products to the retail terminal, from packaging to shelves, from shop selection decoration to store structure decoration. The details of any part of the problem may become the source of an enterprise's failure. Therefore, it is the key to the development of enterprises and the way for enterprises to seek opportunities in crisis. Wang Xiaonan: editor in charge