Alternative Pformation And Adjustment Of Pacific Bird Business

< p > here the world is < a href= "http://www.91se91.com/" target= "_blank" > dress < /a > a href= "http://www.91se91.com/" target= "http://www.91se91.com/".

< /p >

< p > in the many traditional brands that explore e-commerce, Taiping bird's pace is somewhat "different".

It is understood that in order to avoid conflicts of interest with offline businesses, most traditional brands are divided into online and offline products. Taiping bird used to be a practitioner of this strategy, but it soon changed and adjusted.

< /p >

< p style= "text-align: center"; > img src= "/uploadimages/201407/04/20140704103056_sj.JPG" align= "center" border= "0" style= "style="; "

"P >" < a href= "http://www.91se91.com/news/index_f.asp >" Taiping bird < /a > "when we started to do business, our understanding of the electricity supplier is that we can find several college students to do it.

But when I really started to do it, it was totally different.

Weng Jianghong, general manager of Pacific bird business department, told the billion power network.

< /p >

< p > it is understood that Taiping's electricity business is relatively independent of the group and is not in the headquarters office. With the words of Weng Jiang Hong, the electricity supplier team is the air force unit of Taiping bird group. It needs to operate with new thinking.

In the initial stage of the business, Taiping bird, like most traditional brands, has developed an independent production line for the network channel, and the electricity supplier has its own independent production and design department.

< /p >

< p > but soon, Taiping bird cut all its production and design links to the offline business department, and this strategy has continued to the present.

According to Weng Jianghong, at present, Taiping bird's electricity business block will not involve any production or design links. All products are from the line, and the price system is also worked out by offline business departments.

< /p >

< p > "we do not want the line to be offline and offline. The electricity suppliers are mostly online sales channels, not carrying production, development and order.

We have made special contributions before, but later we felt that it was not feasible. The online product is only a phased pition. If we can get through online and offline, there is no need for product separation.

Weng Jianghong explains this.

< /p >

< p > in Weng Jianghong's view, as long as the rules of the game are fixed and the interests of the traditional business departments are taken into account, the same price will not cause much conflict.

According to his introduction, at present, there are mainly two parts in Taiping bird channel products: one is over season products, the other is special counter products, the proportion is about 7:3, and there is no online special contribution.

For the synchronous products of the counters, the pricing power is under the online business department.

< /p >

< p > Weng Jianghong said that Taiping bird "a href=" http://www.91se91.com/news/index_s.asp "> electricity supplier < /a > has just begun to grow very fast for a period of time, but he expects that the growth of electricity providers will slow down next year.

However, the growth of mobile terminal traffic will become an inevitable trend. According to him, this year's Taiping bird electric business has reached 36% of its traffic from mobile terminals, which was only 12% last year.

< /p >