More Goods, E-Commerce Collective Open Sale Mode

In the future, online shopping people may buy "cabbage price" brand on more and more websites. clothing . It is understood that last year, clothing enterprises inventory backlog serious, but they found business opportunities, and have set up a brand sale channel. The brand sale of fan net has just been launched last month, Dangdang will also launch a brand sale channel next week. A supplier revealed that Jingdong will also launch a brand sale mode, while Wu Bo, founder of the handshake network, is also pushing ahead with his new project, mega Le, a O2O based brand sale.

Garment enterprises are facing the most difficult year in ten years. Finding a breakthrough to solve the problem of high inventory has become a difficult problem. Data show that as of April 17th, Spin There are 50 listed companies in the 2012 annual report released by the clothing industry, with a total inventory of about 57 billion yuan. Compared with 2011, inventories increased by 3 billion 609 million yuan, an increase of 6.76% over the same period last year.

"Vip.com's success is to seize the opportunity of overloading domestic clothing products." Dangdang network CEO Li Guoqing said that under this mode, vip.com ninety percent off consignment is also profitable. According to the financial report, although vip.com's $692 million 100 thousand revenue in 2012 was not large in the electricity supplier, its gross margin reached 22.4%, and it was profitable in the third and fourth quarter of last year.

In the face of higher inventory in garment enterprises last year, business people began to build their own "vip.com" this year. According to the reporter's understanding, since Lining launched a special sale with Mr. Lining in April 7th, he will continue to cooperate with branding partners. Dangdang also told the Beijing Morning Post reporter that the brand sale channel will be launched on the 7 th of this month. A Jingdong supplier also revealed that Jingdong has already set up a scheme to sell famous products, and has signed a contract with it.

However, Wu Bo, who has just gotten away from the group buying industry, does not agree that the mega - music he founded is just an imitator of vip.com. It is understood that the United States and Canada joined the O2O gene, emphasizing the user name discount, mainly with the local business partners (such as the new world, the new world, etc.), users can online order, offline pick up goods, if not appropriate, you can go directly to the offline shop to return.

In response, Liu Yuqing, a senior Internet watchdog, said that whether vip.com imitated vip.com or new entrepreneurial projects sought in the field of O2O such as Wu Bo, the current domestic apparel inventory crisis has not yet been lifted, which has brought huge business opportunities to e-commerce providers.