Window Display Skills Of Brand Clothing Management
Window is a window to display the brand image, and also an important channel to deliver new products and promote the theme. People's understanding of objective things depends on 70% of their vision and 20% of their hearing. Window display can mobilize the visual nerve of consumers to the maximum extent, and achieve the purpose of inducing and guiding consumers to buy. As someone has said, "let customers' eyes stay in the shop window for 5 seconds, and you get twice the chance of a competitive brand".
Well Window display Not only does it have an immediate effect on improving store sales performance, it also has a very intuitive foil to enhance the overall image of the brand. It is important that the windows should be echoed inside and outside, and the model must be uniform.
Do not display the clothes with broken color codes in the display window, so as not to mislead consumers and affect the sale of other goods, resulting in waste of resources. As a brand clothing operator, we should pay more attention to window display and spend more time to create a beautiful home with brand display.
Clothing management According to the scale of retail store, the structure of window, the characteristics of goods, and the demand of consumers, the specific window display can be selected. Generally speaking, there are comprehensive, systematic, thematic, close-up and seasonal styles.
The synthesis is a comprehensive display of many irrelevant commodities in a window to form a complete window advertisement. Because of the great differences between products, we must be careful when designing, and do not make them look cluttered.
Integrated display There are three kinds of methods: horizontal, vertical and unit display. If the wedding articles are displayed in the window advertisements with "wedding articles" as the contents, the windows will be arranged as wedding scenes. The whole display will be decorated with a red character as the keynote, and a "word" will be decorated in the center of the shop window, so that all the items such as bedding, furniture, household appliances, glass containers, clothing shoes and hats and general merchandise can be displayed together.
Some goods can be configured in a symmetrical form. This window list is not directly related to commodities, irrespective of each other, but it can link them up under a certain topic and give people Lenovo and stimulate new desire to buy.
The system display method generally requires larger window area, and can be displayed in a display window according to different standards of merchandise. It can be specifically divided into homogeneous, homogeneous, different types, similar, different quality, different quality goods display windows.
Thematic style takes an advertisement topic as the center. It focuses on a specific event, organizing different types of merchandise to display, and conveying a theme to customers, such as World Cup display. It can be divided into three kinds: Holiday display, scene display and event. Figure two shows a cartoon thematic display.
Close-up use of different forms of art and processing methods, focusing on a commodity. It is suitable for advertising of new products and special products. It mainly displays the close-up of a single commodity and commodity model.
- Related reading
Principles For Placing Goods In Warehouses And Display Principles For Display Windows
|- Visual gluttonous | Song Hye Kyo'S Wedding Is Hot. Hairstyles And Face Values Are Very High.
- Market quotation | Is The Bonded Store Tax-Free? This Is Not The Case.
- Gem | Short Term Speculation On GEM Should Be Cautious And Hot Switching And Changing Rapidly.
- Footwear industry dynamics | The Trend Of Footwear Market In Europe And The United States Is Similar To That In Clothing Market.
- Zhejiang | The Key Points Of Textile Manufacturing In Zhejiang Include High End, Intelligence, Green And Agglomeration.
- Star Design | Comic Legs + Dressing: Yang Mi'S Li Xirui And Di Ali Gerba Are The Big Winners.
- Star wardrobe | Liu Tao And Victoria Song, As The Poles Of The Suit, Can Attack And Retreat.
- Expo News | 1+2=3 Children'S Wear Is On The Way To 2017CBME Baby Show.
- Recommended topics | Luo Meng Romon| Can Speak The Custom Skirt, Wears The Honor To Wear On The Body.
- Celebrity endorsement | "The Fairy Song" Wang Ziwen Had A Big Fire.
- The "Big" Experience Of Clothing Store Profit: Details Layout
- Some Details Of Women's Clothing Shop Decoration
- Attention Should Be Paid To "Green" In Clothing Decoration Design
- Goddess Tang Wei's Wedding Dress Style Transformed Into A Tide Girl.
- The Negative Impact Of The Gold Market Is On The Long Line.
- There Are No More Than Three Packages Of Gold Jewelry In China, And Three Families Are Seeking Protection.
- Summer Slacker Wears Clothes, And The Fashion Atmosphere Of Riding A T-Shirt Comes With You.
- Tang Wei Gets Married Before Street Takes Tang Wei To Wear Leisure Cap Will Jin Taiyong
- Yueyuecheng Plaza Opened In August 26Th To Build "Good Plaza" In Jiangmen.
- 品牌加盟服裝店展示設計原則