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Crowd Funding Is Not A Thing For Jingdong.

2014/7/7 16:35:00 58

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> the world's < a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > a href= "http://www.91se91.com/" target= "http://www.91se91.com/" > shoes < < hat net "Xiaobian to introduce the ten questions raised by Jingdong crowd: the brilliant dream moves forward and becomes a reality.

Jingdong said, "do you want to change from technology to Buss," Buss, "ray?"

As for the Jingdong, it is not the same thing to do all the chips.

July 1st, Jingdong public chips online, nickname: congregation.

In fact, Xu lady has always felt that this is a matter of time. But this action has made the industry very nervous. In those days, Xu lady has taken several phone calls. It was asked that the Jingdong, which had always been forced to meet in the National Convention Center, ran to 798 of the foreign trade. What did it do? lady

of course, with every move of any predator, there will be various controversies. Similarly, the crowd raising of Jingdong has also attracted the eulogy and saliva like Tucao. Xu lady has never been good at deducting all kinds of big strategy hat. Therefore, after looking at all kinds of controversies, we find that the core is that we have not clarified what is not a thing.

1. is it a group buying?

suddenly, like a pear flower coming to the public, it is regarded as another wave of Book Internet finance. After the killing of predators, it came.

In short, public funding is the fund-raising of the public. Through the Internet and SNS, everyone's "dream" is supported by everyone.

> the general public has all kinds of chips, such as raising public interest, raising money in real estate, raising public interest, raising public debt, etc., and the Jingdong's public funding is in the form of public funding. The first phase is on line with 12 projects, 7 intelligent hardware, 5 cultural entertainment, such as a child's watch on the top. It needs to melt money, and the sum of money is 188 yuan, 365 yuan, 498 yuan and three grades. When the project is over, you will get children's watches at different prices.

, is this group buying? From the surface form, it is similar to group buying, but in essence, the crowd raising is exactly the reverse operation of group buying. The crowd raising is to raise money to make products, group buying is the product out, everyone collectively buys discounts, and the difference between the second cores is that group buying can be exclusive in many websites.

2. why do we have to sell it in advance?

, since it is not group buying, is it pre-sale? No doubt, this form is a form of product pre-sale as a kind of public goods, but carefully scrutinize, a slight difference is that compared with the pre-sale, the chips may be in the forefront of the product chain.

"P", according to Jin scale, the Jingdong public head, takes intelligent hardware as an example. In the design of the design diagram = = = = = = = = "the product of the product cycle, in order to better help the consumer to control the risk, the Jingdong has moved the ring of" sponsorship intelligent hardware team dream "back, moved to the hand board, and before the measure of production.

in fact, in previous practice, some teams accepted a lot of cattle designs directly for pre purchase, but the final result was very unsatisfactory in product experience.

so, similar to millet fans economy, hunger and thirst "a href=" http://www.91se91.com/news/index_s.asp "marketing < /a", the public chips come from one is to "love" this product, and willing to pay for this product before it has come out, so only if all "love" people buy this single "dream" for it, can it produce, in order to have the return of the product.

If the "pay" condition is not enough, this "dream" is wasted, and it will not be able to go to the pre-sale stage.

3. where is the money?

, according to the statement of Jingdong, the head of the public fund, the 70% money is placed in the third party custodian account of the net silver wallet. The money can not be misappropriated by Jingdong, nor does it cost any money.

however, the online banking wallet itself belongs to Jingdong group. Will there be moral hazard? On the one hand, in the current market, the custody of funds is mostly placed in third payment companies. In addition, the third party payment company itself belongs to the central bank's supervision and internal process specification. Therefore, there is a net banking wallet supervision from the security of funds. For the time being, there is not much problem. Moreover, Xu lady believes that the endorsement of the money raised by Jingdong is at least for the time being.

4. where does the project come from?

Jingdong public funding aspect. In the early stage of the project, the preparatory period of the public funding platform was mainly based on its own initiative to find projects outside. When the online start began to collect, most of them were actively seeking platform projects. What Jingdong wanted to do was strictly screening, and the relatively feasible projects were on the platform again.

in addition, Jingdong's internal resources are also one of the sources of public funding projects, such as Jingdong public service and so on.

Xu lady believes that intelligent hardware is a better cut that Jingdong has found. For intelligent Hard Suits Inc just started, it can be endorsed by Jingdong, and it can be regarded as a better marketing.

5. and /strong < .

since it is a matter for everyone to get together, everyone must talk about it, that is, investors must be introduced to the evaluation mechanism.

at present, the evaluation mechanism of Jingdong's public funding involves two major processes, one is the collection process, the second is the implementation process, the recruitment process, consumers speak directly, vote with support, do not support the speech.

but there are other risks in the implementation process. This risk may come from the subjective or objective. Because the communication between the investors and the investors is not necessarily smooth. From the production to the real object, the project is found to be very different from the product, so there must be a reward and punishment mechanism.

, if the final investor's return is not satisfied, is it a bad comment?

and this is back to the premise of crowd raising. This is necessarily a risky business. Risks necessarily include the difference between the products you expect and the final physical objects. In this case, the Jingdong can raise funds to mediate as a platform. Of course, as investors, we must consider that this is the risk from the beginning of investment.

Will 6. be able to get through with WeChat? /p >

WeChat, since Tencent has invested in Jingdong, Jingdong every product is bound to make people think of fit with WeChat. For the time being, the Jingdong crowd platform is the pursuit of a fun experience. First there is a commentary for soliciting comments, sending Google glasses (right to use), only if your comments are good, you can send things to the company.

Through the fun form to improve participation, not participate in the crowd raising is a castle in the air.

Jingdong also declared that the construction of social platform in the future is not a simple two words. It needs a lot of backstage development. The whole system is open up, and a series of processes, they are also working hard to promote the process.

7. how much can intelligent hardware cut?

since Jingdong cut into intelligent hardware, how much can intelligent hardware cut?

from the products on the line, the whole hardware ecosystem is the main driver. Jingdong's public chips need to play the role of a partial front end. Jingdong will first look at the hardware spectrum and predict the future sales volume. First, the platform will be put up for public funding to see the opinions of terminal consumers. Through the project of terminal consumers' intelligence testing, if the Jingdong public chips have very good recruitment effect, then the future will be more effective. The Jingdong side will also provide the project side with JD + marketing resources and configuration resources.

from this point of view, the Jingdong is fighting for the outpost. First, hang up the project on the chips, waiting for the various points of praise and Tucao of consumers. If we do well, we will successfully upgrade Jingdong intelligent hardware to a larger stage.

8. electric business to enter the public chips, is to grab vertical public funding website cake? /p >

Less than P, the electricity supplier came in. Is this the cake to grab the vertical and heavy website? Besides raising money and hatching, the road and vision of Jingdong wildness are very large.

Jingdong, as the largest self operated electronic business enterprise in China, has strong supply chain capabilities and resource integration capabilities, and can provide resources for fundraisers from capital, production, sales to marketing, law, auditing and other resources to support rapid growth of projects.

In the field of intelligent hardware, Jingdong public funding platform will also combine the "JD+ plan" to join hands with customers, manufacturers, content providers and channel providers to build Jingdong intelligent hardware open ecosystem. Jingdong intelligent cloud will provide chip level networking services, omnidirectional big data, cloud open platform services and powerful super APP. Therefore, Jingdong re financing is to cut more front-end.

9. how to supervise the product congregation?

however, there is also a question about the supervision of congregation.

compared with shareholding chips, product public chips are different from risks or characteristics. Therefore, Jingdong public funding should do a good job of optimizing and investigating the process of raising funds for projects. If a project is screwed up, it will be a brand.

as for the regulation of delay in landing, Xu lady believes that even if landing, the core of the product is the control of the project and the ultimate return for the product a href= http://www.91se91.com.

10. dream beautiful reality /strong /strong > < >

what is a dream? Dream is a goal that you can't reach for a while. What is the public funding? The crowd plan is to support others' dreams and make dreams come true.

the United States currently has more than 300 publicly funded websites. It is the fastest growing public market in the world.

Founded in 2008, Indiegogo and Kickstarter, founded in 2009, are the first public financing websites. The main business mode is to reward the public chips, while the reward is in the form of commodity presale.

The target includes movies, computers, games, music, life and so on. However, it was not until 2011 that all the chips were introduced into China. In July 4, 2011, the first publicly funded website in China named time was officially launched.

A report on CITIC Securities shows that, because of the importance of "participation" and spiritual needs of the public, the herd enterprises often have no shortage of money, but investors are more P, which is the herding effect.

Participants of the project are often too optimistic about the outcome, and 75% projects often fail to complete on time.

this is the reality of being cramped. As foreign a href= "http://www.91se91.com/news/index_s.asp" > consumption < /a > habits and recognition of venture risks, Chinese consumers are not too accustomed to paying their dreams. As for the risk of project failure, every visitor needs to take a cool look at herself.