Electricity Supplier Personalized Marketing Nerve Can Be Touched By Big Data?

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< p > today's electricity supplier princes can be described as strong gunpowder, and further advance the pace of industry.

The old saying goes: "Long Sleeve Dance", "more money and good work" means "relying on something", and things are easy to succeed.

With the huge potential of big data, in today's Internet economic era, the "talented and wealthy" enterprises that are playing the electricity business are now making great efforts to use the big data thinking and technology to influence business decisions and business promotion ideas.

It can be predicted that the analysis of Internet platform big data, just like the sword and sheer armor, is bound to bring the fusion effect to the precise marketing of e-commerce enterprises in the future.

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< p > < strong > data support marketing, new fronts of electronic business fronts < /strong > /p >

< p > behind all kinds of hot shopping days of the electricity supplier, can we see the Internet based e-commerce enterprises showing huge amount of data growing geometrically? Facing the rapid growth of data volume, it has become possible to analyze the analysis and mining of big data as the core of Internet consumer shopping habits, frequency and appeals, enterprise marketing and so on.

The big data sword after analysis is regarded as the foundation of the future competitive advantage of the enterprise, and it will change the way of enterprise decision making, value creation and value realization.

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< p > from the perspective of the future development of e-commerce enterprises, e-commerce enterprises are closely related to big data. We can say that it is not only a sharp sword, but also a great tool for development.

Through in-depth analysis of big data, we can understand the future direction of development of the market, consumer purchasing behavior, and the growth of business marketing.

Occupying the market in the past depends on the market sensitivity of entrepreneurs. In the future, it relies more on the controllable analysis of data, especially the massive data from the Internet platform.

Faced with tens of thousands of big data, how to use the power of data, especially the data from the Internet platform, to support the development of e-commerce enterprises? As a business enterprise, we need to creatively use the Internet thinking to apply the Internet data after analysis and excavation to e-commerce marketing, so as to find "just need to buy milk powder customers", and successfully push the commodities to the needs customers.

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"P" as a tool, e-commerce enterprises to carry out large data, the actual is to create an application platform for data analysis and mining, but also to build a data to drive the future commercial value of the influence.

Gome online based on the big data platform at the end of 2012, established data driven business models and products such as marketing, data analysis, traffic control, BI reports, personalized recommendation, etc.

After more than two years of operation, it has improved the customer service capability of Gome online, and has also brought significant economic benefits to enterprises.

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< p > we can imagine that in addition to using the big data platform to achieve the "user want" function, the future will be able to match users' favorite products through the data of the Internet platform, and at the same time develop an active marketing strategy to improve the initiative of buying and selling the products.

For electric business enterprises, to grasp the third big data and two big devices of the internal big data platform and the Internet platform, is bound to achieve greater improvement in the value of the entire electricity supplier.

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< p > < strong > the big opportunity for big data driven business opportunities < /strong > < /p >

The concept of "P > big data is just like a vast sky. It will analyze the application of big data in future electric business enterprises. If we simply stay in our own internal data, it is easy to see the embarrassment of" blind people feel the elephant ". We can not fully see the charm of consumers by using one-sided data to depict the consumers' whole picture. We need to connect the internal and external data in depth and with the actual needs of enterprises.

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< p > > a href= "http://www.91se91.com/news/index_s.asp" > big data < /a > has already begun to show its advantages in the electricity supplier industry. How to give greater play to the value of the data? Victor Maier Schoen Berg, the author of the big data era, thinks that the third industrial revolution will be a process from mass manufacturing to mass customization.

The key to customized services is data.

Large amounts of data enable industry enterprises to better understand customer needs and provide personalized services.

Therefore, the key to future big application of big data for large business enterprises is to provide customized push services for users.

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< p > in addition, when it comes to big data platform, the electricity supplier giant has already built up the perfect technology, but there are still some small and medium-sized business enterprises not constructing big data.

Whether the business giant or small and medium-sized enterprises, we need to constantly improve the conversion of data value with the help of the third party big data platform, so as to enhance the marketing power and competitiveness of enterprises.

Take Baidu big data engine as an example, it can provide powerful support for big business data providers.

It is foreseeable that in the future there will be some big trends that can be combined with the electricity supplier industry: < /p >

< p > sharp tools. At the end of the Internet platform, users' consumption habits, interests and hobbies, relationship networks and the trend and trend of the Internet will become the focus of attention of practitioners in the e-commerce industry.

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< p > weapon two. Based on massive data analysis of mobile Internet and mobile social platform, e-commerce will be introduced into the personalized era.

Using the big data analysis of the Internet platform, we can tell the electric business enterprises what the correct marketing time and direction is, who is the right user, what is the correct content that should be published, and so on, which just coincides with the demand of the enterprise in the mobile internet terminal.

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< p > sharp tool three. Based on data from different platforms such as Internet, we can further dig and analyze, find out the corresponding populations of these data, compare these groups individually, and expand the personalized product marketing services of e-commerce enterprises.

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< p > Baidu big data engine consists of three parts: Open Cloud, data factory and Baidu brain. It can collect, store, calculate, excavate and manage big data, and make the data more intelligent through deep learning technology and data modeling technology.

After adopting the Baidu big data engine, the electric business enterprises can help them realize the subdivision of consumers, industrial segmentation and consumer preferences (behavior) in mass data. Through these subdivision connections, e-commerce enterprises can provide accurate push services for the subdivided consumers, thus meeting the individual needs of consumers and realizing the marketing growth demand of e-commerce enterprises.

For example, according to the location services and characteristics of consumers in different regions, we can develop accurate consumer advertising services for different geographical locations and personalization through Baidu big data engine.

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< p > in fact, we can regard Baidu big data as an engine and engine propeller that can enhance the enterprise explosion.

It is more like a big data processing platform and consumer behavior database. Enterprise users can find valuable information from a large number of search and access request data every day.

Behind these big data, Baidu is a variety of mining tools, forecasts and applications provided by electric business enterprises, which can better help enterprises in the field of big data investment return, can achieve the most ideal state, which is perhaps the biggest value of Baidu big data as a support device for the development of e-commerce enterprises.

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< p > data can tell us the consumption tendency of each < a href= "http://www.91se91.com/news/index_f.asp" > Customer < /a >, what they want, what they like, and what is the difference between everyone's needs.

Through an open big data platform, we can see the precise development trend of electric business enterprises in the future.

We hope that the e-commerce platform will help people to make purchase decisions in the future, tell consumers when to buy what products and when to buy the cheapest.

The driving force behind the prediction of product price and trend of difference is to save customers' money and find the best time to purchase.

Only by means of such a sharp sword can the electric business enterprises be able to compete in a red sea industry with pride and pride in order to better serve consumers and enhance their competitiveness.

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