The 13 Laws Of "The Collection Of Han Dynasty" And The Management Of The Ladies' Shop
< p > strong > 1, control < a href= "http://sjfzxm.com/news/index_x.asp" > loss rate < /a > /strong > /p >
< p > we must fundamentally improve the quality of salesmen and improve their working attitude, so that they feel that they are a member of the "South Korea" shop, so as to ensure the stability of salesmen.
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< p > < strong > 2, because of people's fixed position, to foster strengths and circumvent weaknesses.
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< p > < strong > 3, mercy and rule, implement humanistic management < /strong > < /p >
On the principle of "P >", we must be serious and strict. We should not be soft on the punishment. But on the other hand, we should pay close attention to the ideological trend of the salesperson. The mood of the salesperson will directly affect the enthusiasm of sales, help and care for the salespersons who are having difficulties in their lives, and make the management humanized.
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< p > < strong > 4, appropriate use of incentive < /strong > /p >
< p > appropriate incentives will enable people to accept and do better from the bottom of their hearts.
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< p > < strong > 5, shop manager responsibility system < /strong > < /p >
< p > store manager is the core of the shop.
She is responsible for the personnel, goods, health, display and sales of the "Korea Han" shop.
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< p > < strong > 6, zoning management, full authorization < /strong > /p >
< p > division of shop area, special person is responsible for management. < /p >
< p > < strong > 7, giving play to the function of morning meeting < /strong > < /p >
< p > summarizing the problems of the previous day, arranging the work of the new day, this is a basic content of the early meeting of the "Ji Han Hao" shop, but it will also play the role of training as early as possible, and fully mobilize the participation of the salesmen, so that the salesmen will become the protagonists of the early meeting and achieve the training objectives in the interaction.
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< p > < strong > 8, persistently < a href= "http://sjfzxm.com/news/index_x.asp > > Training < /a > /strong > /p >
< p > organize targeted training, adhere to the weekly training, not too long, less than one hour, arrange different training topics, and the training that will accumulate over time will improve the quality of the salesperson.
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< p > < strong > 9, managers should have training and guidance ability < /strong > /p >
< p > as a manager, his ability is strong. Besides regular training, on-site management is also a process of training guidance.
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< p > < strong > 10, learn to apply form management < /strong > < /p >
< p > in operation and management, a lot of information collection and data collection should be done through forms. < /p >
< p > < strong > 11, delineating sales tasks, stimulating sales enthusiasm < /strong > < /p >
< p > goal decomposition into groups, to individuals, subdivided into different periods.
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< p > < strong > 12, organizing collective activities to enhance team spirit < /strong > < /p >
< p > stimulates the enthusiasm of the team of "Ji Han" shop to relieve its working pressure.
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< p > < strong > 13, selecting excellent employees < /strong > /p >
< p > setting up the model of "Ji Han Hao" shop, so that others can learn from others.
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< p > related links: seize the purchase signal and let the deal take its course! < /p >
< p > in the process of customer purchase, there will often be some purchase signals. As a shop salesperson, they should find out and respond positively.
Miss Lu shared these common buying signals and coping strategies for you.
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< p > strong > (1) one of the customers' buying signals: gaze / attention.
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< p > signal of customers' attention / attention: < /p >
< p > A. customers consciously enter the store or look at the goods before the shelves, look around the goods displayed on the shelves; < /p >
< p > B. if customers are interested, he will stop and watch.
During the browsing process, customers often notice the environmental facilities, merchandise display, POP layout, etc.
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< p > sales personnel's response: salesperson should immediately greet customers, and can use appropriate inquiry and observation to judge customer's purchase intention.
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< p > note: if the customer is not interested in the goods, and the sales staff did not attract customers' attention, the purchase process will be interrupted.
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< p > < strong > (2) customer's purchase signal two: feeling a href= "http://fz.sjfzxm.com/" > interest < /a >.
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< p > signal of customers' interest: < /p >
< p > A. customers may have an interest and curiosity about the price, appearance, style, color, usage and function of the products; < /p >
< p > B. customers may then touch or look through; < /p >
The P > C. customer may ask the salesman some questions he cares about.
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< p > sales personnel's response: salesperson should immediately introduce to customers and answer questions of customers' concerns.
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< p > < strong > (3) three of customers' purchase signals: Lenovo.
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Signal < p > Customer Association: < /p >
< p > A. may associate with what benefits the commodity will bring to itself and what difficulties it can solve; < /p >
< p > B. may connect the commodities of interest with their daily lives.
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< p > salesperson's response: salespeople should use various methods and means to help customers improve their associative power moderately.
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< p > strong > (4) four of customers' purchase signals: desire.
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< p > signal when customers desire: < /p >
< p > A. customers may ask and examine carefully; < /p >
< p > B. customers will have their own desires and impulses because of their likes.
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< p > sales personnel's response: salesmen should seize the opportunity to further introduce their concerns and promote customers' desire to buy.
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< p > < strong > (5) five of customers' purchase signals: compare trade-offs.
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< p > signal when customers compare and weigh: < /p >
< p > A. customers may examine other similar products carefully; < /p >
< p > B. customers may leave first and watch the product again after a while; < /p >
< p > C. customers will make a more detailed and comprehensive comparative analysis of similar products.
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< p > sales personnel's response: the best time for salesperson performance, timely provide some valuable suggestions for their reference and help customers to make up their minds.
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< p > strong > (6) customer's purchase signal six: trust.
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< p > signal when customers trust: < /p >
< p > A. customers inquired about the quality and usage of goods; < /p >
< p > B. asked about the brand; < /p >
< p > C. customer inquires after sale service.
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< p > sales personnel's coping methods: sales personnel's reception skills, service terms, service attitude and professional knowledge are very important; the reputation of the store gives customers trust; brand names and famous enterprises give customers trust.
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< p > < strong > (7) seven of customers' purchase signals: decide actions.
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< p > signal when customers decide to act: < /p >
< p > A. the customer's face shows a satisfied smile; < /p >
< p > B. customers make sales personnel open; < /p >
< p > C. customers want to have discounts and so on.
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< p > salesperson's response: Mr. XX / madam, the cashier is over there! < /p >
< p > < strong > (8) eight of customers' purchase signals: satisfaction.
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< p > signal of customer satisfaction: < /p >
< p > A. the customer's purchase decision is not the end of the purchase process; < /p >
< p > B. customers may have some unpleasantness in the payment process; < /p >
< p > C. may be unpleasant in the course of using; < /p >
< p > D. may cause unexpected events.
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< p > sales personnel's response: salesmen should always remain sincere and patient until the customer is sent away.
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