Zhuo Wei Le Children'S Clothing Teaches You To Take Advantage Of The New Store'S Opening And Marketing.
< p > every new store is open, everyone is full of expectation, but the shop is not a big supermarket, not a hypermarket. Therefore, the opening of a small shop is based on borrowing opportunities rather than making progress. If this is clear, it will not waste energy, waste financial resources and do some unnecessary things.
Zhuo Wei Le children's clothing combined with their own, teach you how to use the new store opening marketing.
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< p > generally speaking, the opening of a small shop will do well in the following aspects. Basically, it can achieve the opening effect of new stores.
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< p > < strong > borrow decoration as the opening ceremony < a href= "http://sjfzxm.com/news/index_z.asp >" promotion "/a > < /strong > /p >
< p > a lot of shops during the decoration sales promotion is a blank, ten days of decoration period, shop doorway people, wasted, in fact, this time can make a prominent spray painting, a temporary advertising, not much cost, one hundred yuan more points can be, advertising content can be the opening of the brand image promotion, also can be a shop promotion, and a way to save money is to pull a scroll, write "how many days from a certain store open", is also good, causing customers' expectations and curiosity, for the upcoming opening up.
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< p > making beautiful job advertisements is also a good opportunity to publicize the brand. Many shops simply write two words or a few recruitment requirements, because opening shops will necessarily involve recruiting and purchasing personnel. The exquisite recruitment advertisements sometimes have much more significance than the recruitment itself and play a good publicity role.
In fact, we also saw some companies in the newspaper through the full page of the recruitment advertisements to show the strength of the company, the same reason is the same.
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< p > < strong > by the weekend, the opening ceremony is less than /strong > /p.
< p > you can't believe in any auspicious day, but the choice of opening time is very important. You should try to catch the most customers as far as possible, causing a sensation. Generally speaking, it is best to choose Friday and Saturday to start business, because these two days in a week are the two days when people have the most shopping feeling, and also the most time for people to flow.
Some shopkeepers say well, no matter how much performance they have made today, it is comfortable to watch more people.
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< p > < strong > > borrow atmosphere for opening practice, < /strong > < /p >
< p > opening must have an atmosphere of opening up. Let customers know that you are in the new business. I do not approve of any fireworks. But we must try to make some blue flowers. There are at least eight, too few, no atmosphere, and of course, if conditions permit, there can be arches, some people will make bands, and so on, it is not necessary, just like fireworks, it looks vulgar and unmatched.
The opening of the atmosphere is to increase the rate of entering shops. Besides, music is also very important, and it must be dynamic music. The storefront without music is terrible. When you are trying to stop the music, people's voices will soon become apparent. Everyone will suddenly be at a loss. The sound of music will cover up the noise of the people. At the same time, it will also increase the sense of security of the customers. The quiet shop makes the female customers feel insecure and is not conducive to relaxing the mood.
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< p > < strong > by promoting sales, opening up is less than /strong > /p >
< p > because of the habit of long-term development, if there are no sales promotions and so on, customers will not adapt. In fact, it is not the value of selling goods, nor is it required to make profits.
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< p > shop promotion is handled platinum card, because some platinum cards are very special and exquisite, and the market is usually not seen. Girls like it at first sight, especially on the back. There are three lines of characters. Who saw who is happy: "I would like to send this card to women who are successful women fashion girls with femininity", all women can be seated.
Moreover, the promotion of platinum cards is not the same as the general sale and discounts, and the discount is one-time. The gift of platinum card can increase the stickiness of customers, and urge customers to repurchase for the two time. Of course, if it is an ordinary VIP card, there is no such magical effect. Many people take it away, but the platinum card of new decoration is different, because she is not only a card, but also a handicraft, which has the value of collection, and the girl can not bear it. This is also the first consideration when making the platinum card first, so the cost is not cheap, which is about four or five times that of the general VIP card.
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< p > when many shops make VIP cards, they are concerned about how much discount they have, and some ridiculous explanation rights. We focus on the technological collectors of cards, and expound the VIP card from a deeper level. This is our original creation.
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< p > < strong > > borrow commodities for business opening trend < /strong > < /p >.
< p > new stores open, customers enter stores, customers are fresh, and we have to let customers have shopping experience; when customers have a shopping experience in stores, next time, there will be a sense of familiarity, and the next time they will relax, this is why our haircut likes to go to familiar Barber shops instead of changing places every time.
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< p > besides, when customers choose the first item, they will greatly increase their desire to buy other commodities; that is why we went to the supermarket just to buy a bottle of shampoo, and finally came back with a lot of things.
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< p > therefore, it is very necessary to prepare some cheap and fine products that everyone can buy, and a little more and less.
Supermarkets, for example, often use eggs, washing powder and cooking oil as such goods; new decorations shop always prepares small gifts, school supplies, toys and so on.
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