The First Non Heritage Forum Of Seven Cards Was Held In Beijing

< p > July 4, 2014, the theme of "China is beauty", < a href= "http://sjfzxm.com/news/index_s.asp" > Qipai < /a > the first non heritage forum was held in Beijing.

Zhang Bing, deputy director of the Ministry of culture's intangible cultural heritage protection, Li Dangqi, chairman of the China Fashion Designers Association, Xu Yiyi, member of the National Committee of experts on the protection of intangible cultural heritage, Lu Xiaobo, President Lu Xiaobo of Tsinghua University and Hong Bingwen, executive vice president of Qipai group, attended the forum.

The leading brand of domestic men's wear, Qipai, announced at the summit forum a new phase of cooperation with < a href= "http://sjfzxm.com/news/index_s.asp" > Tsinghua University < /a >, aiming at continuing to protect intangible heritage, opening new non heritage journey and preserving and developing more traditional Chinese skills.

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< p > from left to right is Professor Lu Xiaobo, Professor Li Dangqi, deputy director of Zhang Bing, executive vice president Hong Bingwen, Professor Lu Pin Tian, Xu Yiyi Professor < /p >

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< p > < strong > Qipai intangible cultural heritage research and protection fund renewal ceremony < /strong > < /p >

< p > < strong > protecting Chinese traditional skills, seven cards are at the forefront, < /strong > /p >

< p > Qipai as a national element of the "a href=" http://sjfzxm.com/news/index_s.asp "men's clothing brand < /a", walking in the forefront of the protection of "intangible heritage", so that "intangible cultural heritage" with the charm and charm of traditional Chinese art treasures become a unique beauty.

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< p > as early as 2008, Qipai group joined hands with the center for arts and scientific research of Tsinghua University, and set up the "seven card intangible cultural research and protection fund", which jointly opened up a research work for five years by jointly participating in the research on intangible heritage by famous universities.

During the five years of research, Qipai and the intangible cultural heritage research and protection fund of Tsinghua University have achieved fruitful results, supporting a total of 60 non heritage research projects, covering 35 regions of the country. The research covers traditional Chinese handicrafts, ethnic culture, ethnic costume and other fields.

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< p > < strong > Qipai non heritage 5th anniversary achievement exhibition ribbon cutting ceremony < /strong > < /p >

< p > < strong > China is the United States seven cards, fashion activation civilization < /strong > /p >

< p > Qipai hand in hand with Tsinghua University to establish the intangible cultural heritage research and protection fund, while protecting the national culture, draw the essence of the Chinese nation's dress culture, and integrate the profound traditional culture elements into the seven cards.

Qipai has provided support for such projects as "Zen culture, culture, culture, culture, twelve zodiac culture, ancient ink and wash culture, and folk Zodiac culture in the study and application of modern men's clothing".

The blue and white porcelain collar dress worn by the flag raising hands of the 2008 Beijing Olympic Games was designed and manufactured by Qipai group.

Qipai combines the details and concepts of intangible cultural heritage into the brand, increasing the cultural added value of Qipai products, so that the whole world can feel "China is beauty" through seven cards.

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< p > Qipai Chinese collar red label series, adhering to China's profound cultural heritage, has become a typical representative of the combination of intangible cultural heritage elements and modern fashion sense.

Changdu Tibetan metal technology is used for making men's formal buttons and the decorative cuffs of shirts. Learn from the weaving process of fabrics, develop the local decoration technology of cut men's embroidered fabrics to make the senior men's wear, and apply the forging technology of Gama Tibetan to the fine blending of accessories, all of which embodies the strong Chinese style of Qipai.

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< p > Fashion is used to activate civilization. Seven cards draw skills and inspiration from the research achievements of intangible cultural heritage, combine cultural connotations with costume design, and revitalize the intangible cultural heritage, and pform it into the beauty of modern fashion that is truly felt.

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< p > < strong > research and pformation seven cards will turn non heritage into a fashionable scenery < /strong > < /p >

< p > nowadays, "non heritage" has become a hot word and is getting closer and closer in the public view. Qipai applies the market mechanism to promote the protection and prosperity of intangible cultural heritage from the social responsibility of enterprises.

In the course of the protection of intangible cultural heritage, intangible cultural heritage is not an empty slogan, nor is it simply invested in capital. It is more research and pformation, and the integration of cultural essence into modern fashion is the greatest value for today's use.

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