Baofeng Chen Qingwei: Creating The "Third Pole Of World Footwear Industry"

< p > "nothing can really be done in my life. I am born for slippers."

Chen Qingwei sat down in the exhibition hall pedestrian street and told his story to reporters.

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"P > is already the beginning of the Lantern Festival. Almost all the staff of the company are off duty. Chen Qingwei just finished his work and apologized and said," come and look at the newly decorated slippers exhibition hall. "

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< p > he insisted that the venue of the interview be arranged on the 8 floor of the office of Baofeng group, a new slippers exhibition hall.

Into the exhibition hall, the sky is full of colorful, different styles of slippers, the combination of slippers Kingdom, like flowers blooming in front, fashion, leisure, dazzling......

I'm afraid the best words to describe beauty are not enough for a moment.

The photographer of the same peer lamented, "it's hard to imagine that the original slippers can be made!" < /p >

< p > "nothing can really be done in my life. I am born for slippers."

Chen Qingwei sat down in the exhibition hall pedestrian street and told his story to reporters.

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< p > < strong > borrow the Expo a href= "http://sjfzxm.com/news/index_s.asp" > slippers < /a > sell to sell out < /strong > /p >

< p > this entrepreneur who passed the eve of reform and opening up and the tide of market economy was originally a junior high school graduate. "At that time, it was very good to support reading at home. In that time when I went up to the mountains and went to the countryside, I was the only child left in the family."

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< p > after graduating from junior high school, he went to Chen Qingwei of the social works factory early. He first began to taste the taste of a worker in a leather factory in Quanzhou.

After the reform and opening up, he changed jobs again. He didn't really find his way until he entered Baofeng in 1994.

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Less than P, Baofeng has always been a representative factory. Its main export country is the United States, including the world's top 500 enterprises, including WAL-MART.

At the best of times, in Chen Qingwei's hand, its scale has been fulfilled. "Every ten Americans have one wearing Baofeng slippers".

However, in 2006, Chen Qingwei felt that there were some wasteful resources of slippers.

"In addition to leather shoes and sports shoes, there should be shoe industry's third pole", so in this year, Baofeng started its own brand "gorgeous turn" - making the best fashion slippers in the world.

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< p > at the very beginning, Chen Qingwei went to the big department stores and shopping malls in the country with this idea to negotiate.

"At that time, they could not see the market. They thought the slippers were too low. They had nothing to do with fashion."

For this reason, Chen Qingwei tried every means to find the best marketing method for fashion slippers.

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< p > 2010, when a great opportunity arrived, Baofeng's popularity in China quickly opened.

This opportunity is World Expo, Shanghai.

Chen Qingwei said proudly that no one ever thought of slippers going into World Expo before, but Baofeng did it! < /p >

< p > at the beginning, the organizers of Shanghai World Expo did not agree with the arrival of Baofeng, but the weather in Shanghai suddenly became very hot in those days, so reluctantly agreed.

Most of the tourists who poured into the Expo Park in the hot sun were wearing sneakers or shoes. At this time, they were eager to have a pair of sandals.

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< p > results everyone gathered their eyes to the Baofeng slipper exhibition area in the park. This fashion and practical Baofeng slippers sold out in a few days.

The sensation caused by a pair of slippers was magnified instantly in various media, and Baofeng became famous in this war.

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< p > < strong > > the two venture is a href= < http://sjfzxm.com/news/index_s.asp > CEO < /a > /strong > /p >

< p >, as the leader of Baofeng "slipper kingdom", Chen Qingwei becomes more and more busy. His work schedule is always full.

From Monday to Sunday, he swims around the company every day. Even though he has become the "big three pole" of the shoe industry in the world, Chen Qingwei still maintains his lofty passion at the beginning of his business.

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< p > "for every enterprise, every moment is brand new".

Baofeng, which has been listed, is now operating at a high speed and its share price has been performing well after the listing.

All of this made Chen Qingwei feel gratified.

Over the past few years, in his spare time, he has been constantly making up for management knowledge -- from correspondence to MBA, and he has read business management to master's degree all the way. "Management can't help but focus on knowledge reserves, and the whole enterprise needs you to maintain and control, which is a great responsibility."

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< p > < strong > enjoy a low key and maintain a normal mind < /strong > < /p >

< p > < strong > speaking of Chen Qingwei's low key, there is a story which is very impressive.

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Less than P, two years ago, he set out from Quanzhou to visit different places.

At that time, the fellow townsman was looking through the Quanzhou evening news. The edition was just an interview with Chen Qingwei, and his image was very striking in the big picture.

Although the two read the newspaper, they talked about the contents of the newspaper.

But the old man never noticed that he was the leading character of the newspaper.

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< p > "ha ha, I enjoy this low-key."

Chen Qingwei had a sense of satisfaction in mentioning the matter.

He said that in his own cognition, being a person is still low-key. "So I can go shopping and even eat snacks at the roadside stalls, and no one recognizes them. This is a very relaxing feeling."

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It may be this low key that makes Chen Qingwei and Baofeng shoe industry brilliant today. < p >

"I am just an ordinary person. I get up at 6 on the dot every morning. I must arrange for rest at noon, and work more than 10 hours a day, almost unmoved."

Through the difficult stage of entrepreneurship, Chen Qingwei himself is not particular about life requirements. "I do not smoke, nor do I like tea. Although it is Quanzhou people, it does not require too much of the quality of tea."

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< p > many people do not know that the CEO of the listed company has no fixed driver. In addition to traveling elsewhere, in Quanzhou, no matter what business or private affairs, he basically drives his own car.

"In fact, entrepreneurs are not different. It is only because the times have given some opportunities, they have also undertaken some responsibilities, and others are also ordinary people."

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< p > < strong > busy busyness < /strong > /p >

< p > colorful slippers, a golden road has been paved.

From entering the door, he has been piled up on his desk. From bottom to top, the space you see is occupying the figure of slippers.

At first glance, it's not like a CEO office at all. It's more like a shoe's "top storehouse".

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Surrounded by heavy P slippers, a calm man before his case told his assistant about the matter at hand. He saw the reporter entering the room. He nodded and smiled and said, "sit down wherever you like, bubble tea. I'll hurry up here first."

Then he went straight to the tea table and set up a stool. He asked reporters to sit in with a welcome gesture.

He is Chen Qingwei, a very calm and calm Hong Kong stock listed company leader.

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< p > next, Chen Qingwei's office came in succession to two people, one from the supplier of raw materials from Jinjiang, and the other from the company's financial personnel.

"He is a doer, so chairman Zheng six and then will give such a big business to him."

As Chen Qingwei's strategic partner for many years, the raw material supplier quietly told reporters.

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< p > < strong > character dialogue < /strong > /p >

< p > reporter: Baofeng has become more and more abundant on the product line. Does it mean that the dream of "the third pole of the world shoe industry" is getting closer? < /p >

< p > Chen Qingwei: Yes, now we have many brands and styles of Baofeng, Bao Ren and many other slippers. Some people have made statistics. Baofeng is directly or indirectly becoming the world's largest slipper producer.

"The third pole of the world shoe industry" is a completely new concept. With the further change of people's consumption concept, our demands will become clearer.

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< p > reporter: you once said that Baofeng hoped that the industry could generate more competitors. Is this a bit of a "solitary defeat"? < /p >

< p > Chen Qingwei: the correct understanding of this sentence is that we hope that fashion slippers can truly become a leading industry in the world.

From the standpoint of business, competition can make progress. As Baofeng, we hope that the industry can produce more excellent enterprises and promote overall progress.

You see leather shoes, sports shoes, China has a relatively good overall industry strength, but fashion slippers, at present, it is urgent to increase the overall combat capability.

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< p > reporter: many people think that Baofeng is always sailing smoothly today. What do you think of it? < /p >

< p > Chen Qingwei: we must admit that the development of Baofeng has been supported and concerned by all circles.

But I think that doing business is not an overnight thing, nor is it a case of once and for all.

Since its development in the early 90s of last century, Baofeng has experienced pformation and upgrading, independent brand building and listing. It is not easy, but this is the only way for enterprises to "start their two businesses".

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< p > reporter: what action will you take next to Baofeng? < /p >

< p > Chen Qingwei: in concept, it further deducts the new lifestyle of fashion slippers, constantly improves product lines, strengthens technical content, accelerates the internationalization process while creating national brands, and embodies the Chinese power that dominates the "third pole of the world footwear industry".

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