Li Xianqing, President Of Wenzhou Footwear Company In Guangzhou, Adhere To The Dream And The Times.

At the end of 2013, < a > the US < /a > golf brand (China general agent) Li Xianqing, with the support of many shoe brand entrepreneurs and social elites, became the new president of Guangzhou Wenzhou footwear industry association. Behind the glory aura, Li Xianqing is entrusted with a new mission. In addition, as a pioneer in the early 80s of the last century, he also concentrated on a history of Wenzhou shoe enterprises to enter Guangzhou, rich and thought-provoking. < /p >
Unlike P, most of the businessmen who have heavy interests are Li Xianqing, who is heavy hearted, heavy hearted, low-key, passionate, charitable and unwilling to be ordinary, so he keeps running to pursue his dream. Because it firmly believes that as long as efforts are made, dreams are close to us! < /p >
< p > "if you want to be more successful than others, you must walk faster and learn faster than others." < /p >
< p > "money is just a tool to help you realize your desire, and business is based on mutual appreciation." < /p >
< p > "substantial reward is the most important and important step for an enterprise." < /p >
< p > < strong > newborn calf is not afraid of tiger < /strong > < /p >
< p > the origin of Li Xianqing and shoes should start with his 16 year old flower season. Li Xianqing was born in the countryside, and his family was not rich. But he was a young man and he wanted to be a boss. Young people know clearly that "people are poor, but they can not be poor." In 1983, when he had not graduated from junior high school, he took his dream and his full blood. He was born with the courage of calf and not afraid of tiger, and began his apprenticeship career in making shoes. < /p >
< p > "if you want to be more successful than others, you must walk faster and learn faster than others." Li Xianqing is well versed in this way. He spent nearly a year accumulating, researching and exploring, and soon learned to produce most of the handicrafts on the shoe chain, including playing board, making last, designing and developing, finishing products, etc. < /p >
In 1985 P, China's self-employed family thriving and Li Xianqing, who had been reluctant to work, seemed to see business opportunities. He resolutely took all the savings he had accumulated over the past two years and set up a factory in Wenzhou. In the mid 90s of last century, when China's leather material demand was booming, the market for leather shoes was in short supply, and Li Xianqing, who was extremely keen on business opportunities, soon earned the first pot of gold in life. < /p >
< p > < strong >, but it has been sticking to < /strong > /p >.
< p > success has never been achieved overnight. In 1998, Li Xianqing, who was nearly thirty years old, returned to his hometown and founded his second factory. In twenty-first Century, the spread of domestic private enterprises intensified the competition of enterprises, and the factory business was not satisfactory. < /p >
< p > do not die of the industry, only to do a dead business. Li Xianqing realized that he could not sit still. In 2000, he went down to Guangzhou to take part in the Canton Fair with new expectations. < /p >
Less than P, he was attracted by the huge leather goods market in Guangzhou, which was only delayed for a week. The leather business market is in line with the international market, and the information is also an exclusive champion. After a week of visits and visits to the gongs and drums, Li Xianqing returned to Wenzhou to discuss with his wife and decided to make Guangzhou a place for him to fight again. < /p >
"P", "battle" has not yet begun, Li Xianqing has been in a predicament, he has been doing production, but how to do sales, his eyes are dark, unable to find a way at the moment. Just now, a new shoe design workshop was opened by friends. He appreciated his ability and invited him to work in. One side is unwilling to work for oneself, the other is a friend's invitation. Li Xianqing thought twice and finally agreed. < /p >
< p > with the unique design and research and development ability, Li Xianqing won the recognition of the industry. The design life of two years has accumulated resources for him in the industry. < /p >
In P 2003, Li Xianqing seemed to see a new turning point. He began acting as a brand. However, due to the low brand awareness and the market downturn, the brand has suffered resistance in domestic sales, and sales are not very satisfactory. After a while, Li Xianqing adjusted his mind and set out to start again, acting as Wenzhou brand Denilson. Since then, he has started his own wholesale business in Guangzhou metropolis shoe city. < /p >
< p > by virtue of more than 20 years of experience in shoe design and development, rapid response to the market and control of products, Li Xianqing soon gained a foothold in the wholesale field. < /p >
< p > along the way, the market of instant change has brought many challenges to Li Xianqing, but because he knows where the direction is, where the dream is, and how many difficulties he can face, he can also face it. Like the stubborn perseverance of the cactus, he is getting closer and closer to his dream. It is understood that under the careful management of Li Xianqing, Denilson has already gained a high reputation in Guangdong. < /p >
< p > 2013, Li Xianqing took the opportunity and acted as the agent of the American brand golf. < /p >
< p > < strong > true sex wins good word of mouth < /strong > < /p >
< p > after thirty years of social training, Li Xianqing still maintained the spirit of not easily defeated. "To lose, to afford" is a creed that he can properly handle with himself and the people of Wenzhou. < /p >
< p > brand agent has never been a simple sales or guarding mode of dealership sales. In order to be able to open the market faster and better, Li Xianqing did not know how many markets he ran. In his words, "Guangdong province is full of footprints". In 2004, he just took over the Wenzhou brand Denilson agent. In order to let more people know this brand and understand the brand, he often took a bus to the prefecture level city and county level city to "patrol the street". Efforts have not been wasted. Denilson, the brand of men's shoes, has won the favor of all of us. < /p >
< p > shopping malls are like battlefields, but shopping malls also have a warm side. Li Xianqing's true feelings accumulated a lot of connections for him. As a businessman, he values human interests differently from others. "Money is just a tool to help you achieve your desire. People always say that business and friendship should be separated. But how do I think this can be separated? We build business relationships because we appreciate each other". Speaking of business partners, Li Xianqing naturally revealed their feelings to them. Because he pays more attention to emotional friendship than other businessmen, with the passage of time, many of his business partners have gradually become his good friends. < /p >
< p > at the end of 2013, Li Xianqing, who had good reputation in the industry, was promoted to the chair of Guangzhou Wenzhou footwear industry association. On the stage, he expressed his gratitude again and again. < /p >
< p > < strong > enthusiastic charitable giving back to society < /strong > < /p >
< p >, as the new president, he still keeps a low profile character. And as his career grew, he began to use his actions to fulfill his sense of responsibility towards society. As an entrepreneur from the countryside, he knows more about the hardships of rural life than others. The success of an enterprise can not be separated from the support of the society. Money comes from society and should be returned to society. He told reporters that as long as he had time, he would go along with some friends and send warmth to the lonely elderly and the left behind children in some remote areas. < /p >
"P >" to some rural areas, sometimes I can't believe my eyes. In a rural area, I saw an old man, the pot in the house was broken and still used. " Once and then, Li Xianqing visited the world which was different from the prosperous city life and fierce market competition. He also hopes to help more people in this way or continue to transmit the positive energy of love. < /p >
< p > it is understood that in addition to helping orphans and widows, he has also solved many problems for many rural children. In the year of Kai Yuan, President of the Wenzhou chamber of Commerce in Guangzhou, he also hoped that members of the chamber of commerce with an economic capacity could join the queue to help more people in need. < /p >
< p > < strong > and staff win win future < /strong > < /p >
At the beginning of P, many enterprises will face the problem of brain drain. As an agent of several brands, Li Xianqing also has many employees. For the brain drain of enterprises, Li Xianqing has his own way. "Encourage employees with a sound incentive mechanism, and give their employees substantial rewards when they earn their profits." He told reporters that although he had several brands, the company had a lot of trivial matters, but he was not too worried about brand management because of his proper employment. Employees will spontaneously manage their brands. < /p >
< p > "substantial reward is the most important and important step for an enterprise. You have to let employees feel that he is not helping you in your career, but in helping yourself. I am just giving you a platform for self expression". According to Li Xianqing, the effective incentive mechanism has encouraged a batch of new employees coming in. And Li Xianqing also knows that the sense of belonging to employees and providing a stable environment is the principle of evergreen enterprises. < /p >
In 2014, the development of leather goods industry would be even more difficult. In this regard, Li Xianqing also had his own ideas. P "Heroes in troubled times are not only challenges but also opportunities for prepared enterprises. At present, there is no reduction in demand for shoes in the market as a whole. Enterprises can control costs and prices in combination with market demand and consumer demand." He said that under the domestic macro-economic situation, footwear products will be compressed in profit margins. But we can activate the market through two channels online and offline, and use the Internet to make our brand shoes covered or spread all over China. < /p >