Xinjiang'S Two Major Garment Production Bases In Southern Xinjiang Are Bigger And Stronger

< p > > the world's < a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > a href= "http://www.91se91.com/" target= "http://www.91se91.com/" > shoes < < hat net "Xiaobian to introduce is Xinjiang Yi Li Qi company to build South Xinjiang's two major garment production base.

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< p > - integrating the characteristics of Xinjiang minority a href= "http://www.91se91.com/" target= "_blank" > dress < /a > with the modern concept of international trend < /p >

From the end of July this year to the beginning of August this year, Xinjiang Yi Li Qi Dress Culture Development Co., Ltd. will start a beautiful factory building in Shaxian County, P.

In the future, the garments produced here will lead the fashion of Xinjiang minority and even Central Asia.

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< p > benefit from the "policy Dongfeng" - the central investment of tens of billions of special funds to support Xinjiang's "a href=" http://www.91se91.com/ "target=" _blank "textile" /a "industry, and to promote the employment of 1 million people. Xinjiang Yi Li Qi Dress Culture Development Co., Ltd. quickly" sniffed "the business plane, and decided to set up a" Li Li Qi "a href=" http://www.91se91.com/ "target=" http://www.91se91.com/ "brand clothing processing base in southern Xinjiang, and promote the employment of Xinjiang local minorities.

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This year, we signed investment agreements with the governments of Kashi and Hotan. We decided to build a Li Yi garment production and processing base in 2 million places. We will produce 500 thousand woven sweaters and 500 thousand knitted sweaters each year, so that 3000 people will be employed.

Dolikon Hugakomati, chairman of Xinjiang Yi Li Qi Clothing Culture Development Co., Ltd.

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< p > this year is the twelfth year when Xinjiang Yi Li Qi Dress Culture Development Co. Ltd. was founded. Currently, the company in yawo Wo Wo Road is building a clothing exhibition hall.

Dolikon Hugakomati is going to hold a 12th anniversary party of the company, and will invite the famous stars at home and abroad to show up the latest fashion styles of the company.

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"P", "multi force air" Hu Jia and Mai Ti said, "it is not easy for an enterprise to come to the present".

In 2002, Dolikon Hugakomati resigned from the Tianshan wool textile Limited by Share Ltd in Xinjiang and started to start his own business with only a few tens of thousands of yuan in his hand. He just started renting a facade for sale in cashmere, selling a cashmere sweater, and selling the clothes made of cashmere sweater to set up a company. He designed and sold national costumes and clothing, and commissioned the southern enterprises to produce products on behalf of them.

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< p > after 12 years of development, Xinjiang Yi Li Qi Clothing Culture Development Co., Ltd. has established more than 40 sales outlets in the north and South Xinjiang shopping malls, including nearly 20 franchised stores. "Yi Li Qi" was named Xinjiang famous brand in 2010. At present, "Yi Li Qi" dress has become the representative of Xinjiang's middle and top grade business casual wear, and has sales in the amity group's shopping malls.

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< p > reporters in Xinjiang Yi Li Qi Clothing Culture Development Co., Ltd., we see that one of the garments displayed here, from fabric texture to workmanship and style, all reveals the modern fashion flavor. Its style and current level is no less than that of the first line brands from the mainland and abroad. "You see this fabric is imported from Germany. In the US Department store, this set of clothes will sell at least five thousand or six thousand yuan, but we only sell two thousand yuan."

Dolikon Hugakomati showed a blue suit to reporters.

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< p > during the period of creating brand, Dolikon Hugakomati's marketing strategy is designed according to the standard of "first line brand" and sold according to the price of "two or three line brand".

At present, the outstanding clothes in Turkey and Malaysia, "a href=" "http://www.91se91.com/", "_blank", "_blank" and "/a", are all signed. The designers hired by the enterprises have designed the costumes that reflect the characteristics of the local ethnic minorities in Xinjiang, and then the mainland enterprises combine the international fashion demand with the revised production.

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< p > through the implantation of the innovative concepts of excellent designers at home and abroad, Yi Li Qi deducts the national elements such as Adlai J, Carlo, and cashew, and his clothes are not only recognized by the minority nationalities in Xinjiang, but also sold to Central Asian countries such as Kyrgyzstan, and Yi Li Qi is the first Chinese clothing brand set up in Kyrgyzstan.

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< p > "now one Li Qi brand design research and development and marketing are both in Xinjiang, but clothing processing is mainly in the mainland, and after the completion of the South Xinjiang production base, we can achieve R & D, production and sales" through-train. "

Dolikon Hugakomati said.

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< p > Dolikon Hugakomati plan, by the central government's support for the development of Xinjiang textile and garment industry "Dongfeng", striving to achieve sales of 1 billion yuan in 2020, and sales terminals to 200.

After the completion of Xinjiang's marketing channel construction, it will first develop to the five provinces and autonomous regions in the northwest and then develop to the three northeastern provinces, then develop to the whole country.

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< p > "to wear modern ethnic costumes to lead the fashion trend" < /p >

< p > "gilimba" can not be integrated with Uyghur modern culture.

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< p > wearing a black robe and masked is a serious setback in the traditional costume culture of Uygur.

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< p > ethnic dress enterprises have the responsibility to "go out" and carry forward the Silk Road Fashion national costumes.

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< p > < strong > News > /strong > /p >

< p > one Li Qi company: founded in 2002, after 12 years of development, Yi Li Qi has sold 200 sweaters from only one employee, earning only 10000 yuan, and has developed to hundreds of employees and about 30000000 of sales.

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"P": "what kind of clothing is Yu Jiangyan wearing" to some extent is a personal choice. But in Xinjiang, the dress is not so simple.

In recent years, an imported product called "Jilin Pakistan" has been spread from Arabia to Xinjiang.

As the trend of modern fashion culture and fashion in Xinjiang, how do you see this phenomenon? What is the real feature of Xinjiang's ethnic costumes? This reporter interviewed Dolikon Huw and Jia Mai ti.

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< p > reporter: as an entrepreneur who is interested in leading the trend of modern fashion culture and clothing in Xinjiang minority, how do you view the phenomenon of wearing "gilba Fu" among other people? < /p >

< p > Dolikon Hugakomati: a small number of minority people wear "gilba Fu". I believe this choice is only temporary.

In the process of dress development, "gilimba" can not be integrated with Uyghur modern culture.

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< p > Uygur traditional costumes are brightly colored. Compared with the more elegant clothes in the mainland, there are obvious differences. My understanding is that the mountains in the mainland are clear and beautiful, and people prefer to wear plain and elegant clothes.

In Gobi, Xinjiang, there are more deserts. The ethnic minorities here like to wear colorful costumes and add a beautiful scenery to the monotonous natural scenery.

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< p > today, with the continuous development and progress of the times, some women wearing black robes and masked faces appear in the streets and alleys, which is a serious retrogression in the traditional costume culture of Uygur.

Franchised store is the first national clothing brand in Xinjiang to set up clothing stores in the mainland.

At present, the company has 6 cooperative R & D centers in the mainland.

In addition to the Yi Li brand, the company has a fashion brand for young people and a high-end brand named Qu Sha Dana. The company plans to build these 3 brands into well-known trademarks in China by 2020.

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< p > reporter: as a representative enterprise of modern ethnic dress in Xinjiang, what suggestions do you have to resist and discard the phenomenon of wearing "gilba" clothing? < /p >

< p > Dolikon Hugakomati: I think everyone should take the initiative to pmit positive energy. On some important occasions, ethnic minority people should wear modern ethnic costumes to come out. Through this guidance, they will lead the fashion trend of modern ethnic costumes.

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< p > in Xinjiang, we have excellent quality of clothing materials, including cashmere, high quality cotton and so on. 30 years ago, our country's famous leather clothing, Tianshan cashmere and other famous countries, but now Xinjiang garment enterprises are seriously declining. We should make use of Xinjiang's raw material advantages to develop garment manufacturing and cultivate Xinjiang's clothing brand.

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< p > Yi Li Qi, as the representative enterprise of leading the national culture clothing of Xinjiang, we are more responsible to open up the market, so that more ethnic minority compatriots can put on the modern fashion national costume produced by our company, and at the same time we must bravely "go out" and carry forward the Silk Road Fashion national costume.

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< p > reporter: your company has opened a special store in Kyrgyzstan. What are your ideas and plans for going out in the future? < /p >

< p > Dolikon Hugakomati: Central Asian countries have similar clothing characteristics with Xinjiang. We plan to open up markets in Central Asia, Western Asia and Russia.

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< p > a recent Korean drama "you from the stars" is very popular. Through the influence of Korean dramas, Korean clothing gradually affects the pmission to China. Then, in developing the Central Asian market, it may be able to draw lessons from this practice. Through the output of film and television culture, filming very good film and television works in Xinjiang first, which is supported by the government to spread to Central Asia, including Western Asian countries, and just like Hollywood, implanting clothing culture into film and television works, thus driving Xinjiang minority clothing brand to "go out".

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< p > reporter: at present, your clothing enterprises sell 100 thousand pieces of clothing each year, and your goal is to produce 2 million 500 thousand garments after the establishment of the southern Xinjiang production base. So many garments have been processed. How can we ensure that all the products can be sold in the market? < /p >

< p > Dolikon Hugakomati: in fact, due to insufficient liquidity, the sales situation of Li Li Qi is in serious shortage. Some clothes have broken color and some broken codes. So many franchised store sales markets are still doing a good job. At present, the Yi Li Qi brand has been played out. If we have sufficient liquidity, we are fully capable of selling millions of garments and achieving sales revenue of 100 million yuan.

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At present, we are raising liquidity through various means. At the same time, we hope to get the government's financing support for < a href= "http://www.91se91.com/news/index_p.asp" > Xinjiang < /a > local clothing enterprises and help enterprises become bigger and stronger. "P"

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