How To Motivate Employees In The Coming Season?
< p > no incentive team will lead to mediocre performance and impetuous people.
How can we grasp the incentives to push our employees to achieve higher sales targets when the May Day is approaching and the peak season is coming? < /p >
< p > strong > 1, it is not as desirable as < /strong > /p >.
< p > if we want to choose whether we need 2000 yuan in cash or a chance to go to a high level hotel for one night?
< /p >
< p > imagine that 2000 yuan of cash will soon be used. The person who accepts the gift will soon forget you and your intention. While going to a high grade hotel for a night, it is a lot of people's unforgettable experience (not necessarily without money, but not necessarily at ordinary times).
Whenever I think of it, I will drink water and think of the source or the person or company that gives him such a special experience.
< /p >
< p > > a href= "http://sjfzxm.com/news/index_z.asp" > enlightenment > /a: people who want to buy but can't bear or want to buy but feel embarrassed to buy things are the best gifts and rewards.
< /p >
< p > < strong > two, big or small is not as big as small medium > /strong > /p >
< p > example: 500 yuan coat and 400 yuan scarf < /p >
< p > boss thinks: 500 yuan coat is more expensive and higher value.
< /p >
< p > employees think that 400 yuan scarf is of the same value as other scarves.
And the value of 500 yuan coat in the coat category is obviously not worth 400 yuan scarves in its category.
< /p >
< p > enlightenment: only buy the right, do not buy expensive --- choose the best in less expensive products.
< /p >
< p > strong > three, useful rather than useless < /strong > < /p >.
< p > > < a href= "http://sjfzxm.com/news/index_z.asp" > we < /a > only say: the best gift is something that can not be eaten, can not be delivered, can not be used and can not be thrown away.
In this way, it is necessary to have long-term retention, and also to make people who receive gifts often feel your heart and always feel good.
< /p >
< p > because, from the perspective of accepting gifts, useful ones may not make them happy; but for our gift givers, the purpose of giving gifts is not practical, but to let people remember you and appreciate you.
< /p >
"P", similarly, many stores store staff incentives completely rely on the bonus, began to have a little effect, and later became the fuse of complaints.
If we can take full account of the psychological needs of employees, we can believe that incentives can also achieve low cost and high efficiency from the perspective of corporate culture and the special value and significance of gifts to employees.
< /p >
< p > revelation: things are scarce, but this is not a high value, but a special feeling of the recipient.
< /p >
< p > < strong > four, choice is better than no choice < /strong > < /p >
I have a deep understanding of "P". Sometimes, our "democracy" is rather self defeating.
< /p >
< p > let shop workers take part in meticulous gift selection work. They have spent time and energy. If they can not do so, they will not only have no incentive effect, but also let everyone lose the negative influence of another option (according to the loss aversion effect: people feel much more sensitive to "loss". When he recalls the matter, he will lose more feeling than he gets, and his gratitude to his boss may be replaced by dissatisfaction, which is a worse result.
< /p >
< p > enlightenment: when giving gifts or rewards, it is best not to allow people who accept gifts or rewards to choose by themselves.
< /p >
< p > < strong > five, small prize is better than no award < /strong > < /p >
< p > kindergartens in order to reduce the problem of parents being late for children, they announced the punishments.
The result is even worse: the number of parents who are late is increasing, because they feel that paying 4 yuan can take care of 1 hours.
< /p >
< p > this example is due to the penalty of 15 minutes per yuan, which is too small for parents to punish.
< /p >
< p > why a lot of clothing store shops, there have been many violations of discipline violations repeatedly, many times is too small punishment.
If the cost of making mistakes is too low, it will prompt more people to make mistakes.
< /p >
< p > enlightenment: rewards and punishments must be moderate, but the intensity is too small.
< /p >
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