How Can A New Beginner Start From Scratch?

Here world clothing shoes The Xiaobian of the hat net is to introduce the sale of non specialist origin. How to start from scratch?

Frequently asked by a friend, he said that he had never done marketing before, and how he would like to transfer to marketing, how to prepare for it, what books and websites to read, and what jobs to start.

One is just graduating students, whether they are learning marketing or not, and enter the society from 0. Most of them are book theory or grassroots experience.

The other is to work for a period of time and want to transfer from other jobs to marketing. They may have sales, customer service, accounting, teachers or design, etc. Hands-on background But no professional experience. So how do they start?

I know that many people want to read a book or take part in a course to get ready to enter the state quickly. In fact, these are impossible. Business marketing is a highly practical job. So the first step is to advise people who have this idea to dispel their ideas as soon as possible. Today, combined with my own experience, I would like to give you some suggestions for your reference.

If you want to learn how to swim, put your feet in the water. Do not know how the feet feel in the water, and how to learn how to swim when they are afraid of water? So first look for a marketing related work to do, and start from a subdivision link, such as marketing planning category, which can be activity planning or copywriting planning; for example, marketing promotion, search optimization, Baidu bidding, RTB advertising, micro marketing, mail promotion and so on, as long as you touch one kind of work, you will have the opportunity to learn more gradually. At least at least for a year and a half, I will feel it. Of course, this is related to the intensity of the work. I advocate the practice of high intensity in the early stage, so that you may gain more than 2 years of others in 1 years.

Practice is combined with learning. In practice, you will have problems with your head and you will have a lot of problems. You need to learn at this time. Read, read articles and circle. I think it is necessary to read books, because books are relatively systematic and help you to sort out the framework, because the ideas of ordinary practitioners are fragmented. But first of all, we need to read books that are very relevant to your practice. You don't have a good job in front of you. Second, read good books, read classic books in circles, rather than bubble bestsellers. In fact, the website or WeChat read articles, such as plum blossom net, Ai Ruiwang, pie network, 36 krypton, etc., people who are interested will find their respective bias is different, so you need to selectively see and develop habits. Circle communication is an opportunity for you to communicate your problems and achievements with others. You can join the circles of more recognised people in the industry.

There are several types of people in China's marketing circles, some of whom are native grass roots. Most of them are early Internet experiences from the * * and hype categories. They focus on eyeball effects. Brand marketing is a group of earlier marketing people who understand brands and marketing, and some 4A interactive marketing people also join in. Their characteristics are good at starting from the brand, and have a complete set of relatively complete marketing theory system. Generally, tall and high enterprises like this kind of play. From the depth of social marketing now, grassroots play has gradually been no longer popular, so you rarely see the top five hundred companies to spoof vulgar hype, they always use the brand as the bottom line to play. The pursuit of systematic marketing operation ideas, rather than one-time creative or hype.

If you have a foundation, choose a more suitable platform. If you want to learn and practice the key companies, you have to have resources and platforms for you to play, otherwise you will always just imagine. So sometimes it's chance and luck, but you need to be good at it. When you haven't had a single job in the early years, you may be in a small party or a party. You can do the job on your hand, and then wait for a springboard to go to a company that can make you better. Of course, no one knows how the future will depend on himself.

In any case, if you choose marketing, you will choose a busy and happy life.

The core of nurturing customers is to build up customers' trust in brands and you.

Content is the key when WeChat marketing develops customers. We must make sure that our content is quality, character, entertainment, interaction and value. All advertising messages must be soft implanted so that people can get valuable information in entertainment and digest it naturally. Cultivating customers is a long-term job. We must not be too hasty or give up halfway. At the same time, we must avoid chicken soup and hard push every day.

Deal with (Close) customers. With the customer's trust in the brand and the deep cognition of the product, we can further establish a deeper relationship with our customers, that is, the transaction.

In traditional sense, the transaction is to sell the product to the customer, and then to collect the customer's money. But in the era of mobile Internet, the transaction is to serve our customers. We should personalization of the brand and go into and integrate into the customer's life through WeChat's communication and interaction. Ready to use our products and services to help customers solve problems in life and work. When customers recognize our problem solution, they are closing the deal. Therefore, the best deal is not to * *, but to help customers solve problems, to serve customers.

From another perspective, at present, the products and services in the society are homogenized and oversupplied, resulting in serious aesthetic fatigue. The focus of consumers' attention is no longer price, but more about the quality and experience of products and services. Therefore, we should work hard on the delivery experience and quality of products and services, and create more touching and pleasant surprises for our customers. These touching and pleasant surprises will bring a valuable social word of mouth spread to the brand.

Service is the best marketing, easier than any means to bring about a deal. From the perspective of customers, doing service is the only way to do well in micro marketing.

Build tribes (Tribe). According to the understanding of traditional marketing, customers will enter a new round of customer development after the transaction, and with the development of mobile Internet, the future life must be social circle and tribal life. The unlimited potential is the fans economy.

We integrate the users who love our products with our brand values and ideas, forming a circle. Then the circle of experts, leaders, leaders, circles atmosphere up. With the atmosphere and the creation of content and material for the circle, everyone's participation is strong and participation is strong, and the whole circle will resonate. The result of the resonance is that everyone has become a fan of our brand. With fans, it will bring more fans. Using WeChat to do online convergence and dissemination, offline O2O activities make customer experience and relationship deepen, and become our strong fans in the process of delivering value to customers. Communication is organization and word of mouth is self-organization. Through WeChat, we build self-supporting brand fans, and these fans will constantly help us find customers through our word of mouth, cultivate customers and deal customers.

In short, Micro marketing It's a systematic job. It's a slow job that can't be quick and quick. We must focus on improving customer experience, solving customer problems and integrating customer life. Finally, I would like to say to you: WeChat marketing is easy to summarize, difficult to implement, and summarized and implemented.