Right Foot Pink Left Foot Blue Sports Brand Sneakers Design Big PK

Here world clothing shoes The Xiaobian of the hat net tells you that the shoes are designed as a new stadium, and the sports brand is fighting for battle.

In recent days, the world cup is in full swing. Fans are busy staying up late to catch up. The fashion industry has also become the "stadium" for the competition design, and the brand names of all the big sneakers are attracting their attention through their own unique design.

A pair of shoes is actually different colors, and there are fluorescent fabrics on top of the ankles. In the Brazil World Cup, more colorful shoes than ever used to shine. The world cup is also a decisive battle in four years for sporting goods manufacturers. However, it seems that success can be achieved without mere attention.

　 Pink, blue, fluorescent color...

Puma's shoes for the world cup are different in color from the left and right feet, right foot pink and left foot blue. Not only in sporting goods but also in fashion, it is also a very rare avant-garde design. "In the past, we got attention from goals, but I think it's enough to put on these gorgeous shoes," said Aguero, a Argentina player who speaks for Puma.

Nike has introduced soccer shoes that seem to be soaked in fluorescent paint barrels, just like basketball shoes. The design of a high quality shoe upper to the ankle is rarely seen in football matches. The area of yellow fluorescence has increased, and it can be seen clearly in the distance. For comfort, it is said that this shoe is as soft as silk stockings.

For the first time, Adidas unified the design theme of sneakers. In addition to the styles worn by some contestants, all 4 designs are designed in black and white. It is said that the inspiration is from the make-up of Brazil aborigines. "As long as you wear black and white sneakers, you know that this is a Adidas sponsored player," said Kataoka Masahiro, brand marketing manager of Adidas Japan branch.

　 The performance of the signer is very important.

Of course, fashion is not enough. The improvement of the sales of athletic shoes is inseparable from the active performance of the signer. The 2010 World Cup in South Africa is a good example.

Originally planned to sell 70 thousand pairs in half a year, and the actual sales volume reached 200 thousand pairs, this hot product is Honda Keisuke's endorsement MIZUNO sneakers. Honda Keisuke blossomed in the two group matches of the world cup in South Africa. Especially in the Denmark game, Honda's no spin free ball was impressive. Many children want to play a free kick like Honda when they wear the same sneakers.

Honda World Cup Gym shoes The slogan is a "spin free kick" that kicks off quickly. Okazaki Shinji, who has signed a contract with MIZUNO from the last World Cup, has grown to be the most goal player in the current Japanese team, so the Okazaki shoe was also introduced.

However, a publicity official said that even if the players played the advertising campaign, the effect would be hard to predict. Repucom, a sporting goods market research company, invites them to "list Japanese players who play the role of manufacturers' shoes in Japan." the result is that MIZUNO and UMBRO (MIZUNO endorsement) are the only ones who have chosen the first to speak with the actual endorsement players. Ranked first in Adidas, Nike and Puma are Honda Keisuke. In fact, the spokesmen of the 3 manufacturers are Kagawa Shinji, Hatomo Yuto and Hasebe Makoto respectively.

In addition to the number of goals such as goals and assists, it is more important to show special skills and feelings and play games that are unforgettable to the audience. Players who create brilliant moments unexpectedly will not only help the team win the game, but also bring huge rewards to sporting goods manufacturers.

Many fashionable and popular elements in spring and summer are all. Designer It is very skillfully applied to the design of shoes, the design of high quality knitting, gorgeous color, gradual change, wave point geometry and double color contrast, all of which are unforgettable scenery in the World Cup Stadium.