How Can Children's Clothing Wholesale Enterprises Upgrade Their Brands?

Here world clothing shoes The Xiaobian of the hat net introduces the way of brand upgrading for children's clothing wholesale enterprises.

Some people describe the change in the wholesale market of children's clothing, which is from the early 90s, when customers wait for stalls, grab money, grab goods, and make progress in the golden days. Nowadays, the brand awareness of consumers is increasing. Influenced by the internal and external economic situation, many traditional wholesale enterprises are faced with "shuffling". Especially for children's clothing enterprises which rely on wholesale and want to further expand, self transformation is inevitable.

Power treasure (Fujian) Clothes & Accessories Ltd. is a large scale children's clothing wholesale enterprise in Shishi, China's children's wear base. After completing the stage of accumulation of funds and connections, it has considerable strength and has established corresponding marketing channels. At this point, the strategic upgrading of branding and marketization has become an inevitable trend. But power Bao encountered some common problems of transformation enterprises, such as the experience of brand marketing operation is not much, change will be questioned by old customers, enterprises worry about losing the acquired market and so on. To this end, power Bao company conducts in-depth industry research, and invites senior business management experts to provide optimized solutions to the difficulties that may arise in the transformation process of product development, market development, operation and management, and brand image promotion. Next, we will pick up some highlights in the upgrading strategy of enterprises, and one or two briefly.

　　 Brand positioning, standardization and active participation in the market

With the promotion of China's consumer groups in economic income and consumption taste, brand consumption has gradually become the mainstream of daily clothing consumption. From the original wholesale business mode, we only pay attention to the transition from commodity to brand building, and "wholesale mode is also a brand". To this end, the power Bao company focuses on the two aspects of shaping and improving commodity planning from the brand culture, and takes the lead in changing the power product of big boy into "juvenile dress". And put forward the "brand American youth" brand core positioning, not only caters to the popular preferences of young parents and children, but also "children's clothing" is obviously separated from other Zhongda children's brands. At the same time, in order to make the products meet the fast pace of supply and marketing, the company implements the new, continuous, compact and band distribution mechanism for every market, ensuring the organic connection between the product and the consumer market.

Prepare for listing and share dividends

Power Po is aware of the importance of the market, and focuses on developing strategic alliances with its channel partners to create long-term sustainable business models. It is understood that at present, power Bao is planning to go public, and plans to sell 20% equity to dealers from next year. The distribution partners who reach the expected annual purchase volume will become the shareholders of the power Bao company and share the dividends of the enterprises. In recent years, more and more children's clothing enterprises are integrated into the modern enterprise management concept to redefine the production and operation of enterprises. The capital structure of some advanced enterprises has also been realized or is moving towards the direction of "industrial capital + commercial capital + financial capital". Adhering to the principle of "sharing interests equally and sharing risks" is not only conducive to the mutual exchange of resources and mutual trust and cooperation between the two sides, but also will greatly stimulate the potential market competitiveness.

　　 Outdoor advertising to support terminal promotion services

According to the consumer audience in the children's clothing market, the main force is mainly composed of the parents born in the 1980s, and will spread to the parents after 90 years in the next few years. This is a group with strong brand awareness and focus on popular information. Therefore, power Bao company has customized a series of brand promotion strategies in accordance with consumer psychology. For example, before the listing of the products in the first quarter of the year, the head office will distribute free and exquisite publicity materials, manuals, new materials and other promotional materials.

Marketing is an urgent need for a traditional wholesale enterprise. Although market changes and brand operations bring unprecedented challenges to wholesale enterprises, we also need to see opportunities and prospects for business upgrading. Xiaobian sincerely hopes Children's wear The wholesale enterprises can see their changes, keep abreast of the trend of the times, move forward with stability and resolute in the way of enterprising.