Oro Witt Joined Igedo To Enter Underwear Exhibition In Moscow

< p > < a > href= > http://sjfzxm.com/news/index_c.asp > > /a > this is the world's first creation of the exhibition market: the sponsors of the French fashion underwear exhibition and the Mode City swimsuit show, together with the organizers of the Moscow CPM exhibition, and the German Igedo company (Dusseldorf Exhibition Group Company) are working together to develop a large underwear swimsuit exhibition in Moscow, Russia.

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< p > in fact, since September 2012, Igedo has hosted the Body&Beach exhibition in the framework of CPM with the support of Dusseldorf exhibition group and Expocenter. There are more than 90 exhibitors.

This is a joint venture holding 50% of CPM Body&Beach business.

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< p > two new partners will take part in cooperation.

Igedo is responsible for the specific operation of the exhibition in Russia.

Oro Witt is responsible for marketing, strategy, organization and audience promotion.

The responsibility of Marie-Dominique de Fondaumi re is also responsible for her duties, and she is also responsible for the Shanghai fashion underwear exhibition.

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< p > the new Franco German cooperation alliance believes that the Russian market has great prospects for development, so the two sides will work hard to develop the Moscow underwear swimsuit exhibition.

Marie-Laure Bellon-Homps, President of the European Group, said that there are about more than 40 thousand retailers in the underwear and swimsuit market in Russia and neighboring countries, of which 4 thousand belong to high quality retailers.

Some of these retailers also regularly participate in the Paris exhibition.

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The P CPM Body&Beach exhibition is also regarded as the CPM fashion show.

For example, it does not adopt an independent Pavilion entrance.

It holds two sessions a year (February and September), < a href= "http://sjfzxm.com/news/index_c.asp" > audience < /a > most (94.5%) comes from Russia, and the rest comes from other CIS countries.

As for the CPM exhibition, it has been successfully held for ten years last year.

There are more than 1700 series of exhibitors, with an audience of nearly 20 thousand.

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Oro Witt P also considered entering the Moscow market.

Although Marie-Laure Bellon-Homps has told us in the past few seasons that the big Russian retailers in the market have also come to Paris to participate in the exhibition, she also stressed the importance of developing Russian brands in the market.

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< p > but French Oro Witt did not add new exhibitions in Moscow (there were already exhibitions such as Textillegprom and Lingerie Expo), but chose to cooperate with the organizers who have held exhibitions for many years.

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"P" and in Igedo's view, this time with an internationally renowned exhibition sponsor, the aim is to further expand the scale of the exhibition.

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< p > > a href= "http://sjfzxm.com/news/index_c.asp" > both sides < /a > have not yet entered the details of specific changes.

"We will work together to host the exhibition next February," the president of the group said.

However, the two sides have agreed on the renaming of the exhibition, but will adopt a gradual and gentle way.

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< p > next February advertising will adopt two names: the first line is the CPM Body&Beach exhibition, and the More than lingerie is marked with the base line. The next line uses Moscow Mode Lingerie & Swim with small font.

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< p > the next two names of the exhibition will be changed, and the second lines will be changed to the first place.

The third session will further increase its autonomy relative to CPM, and only the name of Moscow Mode Lingerie & Swim will be retained.

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< p > in addition, in order to further promote global publicity, Oro Witt decided to re adjust the advertising campaign and launch new advertising posters and signs to enhance the synergy between different exhibitions.

Apart from Paris, each exhibition will adopt the basic name of Mode Lingerie & Swim plus the naming of the host city.

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< p > through this cooperation agreement, Ou Luo Wei further expands to enter the international market.

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< p > Oro Witt holds 22 exhibitions every year, 14 of which are underwear swimsuit exhibitions, including Shanghai, Las Vegas, New York, Shanghai, Cannes and Paris.

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< p > but Oro Witt will not stop there.

Marie-Laure Bellon-Homps said, "we are still short of two continents: South America and Africa."

No doubt, although no specific announcement has yet been made, the group is sure to do its best to do so.

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