2014 World Cup, ADI, PK, Nike Four Strong Half.
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< p > recent news, 2014 < a href= "http://sjfzxm.com/news/index_s.asp" > Brazil World Cup < /a > grand ceremony, comprehensive Korean media reports, fans all over the world now focus on the World Cup semi-finals to be held, from Brazil and Argentina from South America to Germany and Holland respectively.
However, the world's two largest sporting goods brands, Adidas and Nike, are also at the end of their lives. The Spanish team, sponsored by Adi, won the last World Cup, which has made Nike, a sponsor of Holland, depressed for four years.
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< p > but in the 4 semi-finals of the semi-finals, the brand sponsorship is not based on the intercontinental. Nike is the sponsor of the host Brazil and Holland, while the German team and Argentina team are wearing Adidas jerseys.
The mix and match pattern also means that the two sports clothing brand sponsorship teams are expected to be involved in the World Cup championship. From the advertising effect, the two brands have already made a big profit, but there is only one champion after all.
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< p > in the world cup decisive battle that can not hear the shots, sporting goods oligarch Adidas and Nike have always been regarded as a good opportunity to crush opponents and expand brand influence.
Nike has sponsored 10 teams in this world cup. Adidas has slightly sponsored some 9 teams, as well as 8 German a href= http://sjfzxm.com/news/index_s.asp /a Puma companies.
Only 3 sporting goods companies have sponsored 27 teams, accounting for 85% of the total 32 teams.
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< p > Puma is not a small number of sponsors, but no team has entered the eight finals of the world cup, which has caused heavy losses to the company's publicity and marketing.
6 teams in the sponsorship team were eliminated in the group competition, including the veteran Italy team, thinking of the sponsors' ecstatic mood when Italy finally won the world cup in 2006. The brutal competition in the market once again proved that it was accompanied by high risk.
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Less than P, the Spanish a who won the last World Cup in South Africa, "a" http://sjfzxm.com/news/index_s.asp "/a", also enjoyed the taste of roller coaster ride.
Spain failed to qualify for the group stage, which brought great pressure to the company. Fortunately, Argentina and Germany successfully entered the top four. In addition, the Columbia team, who was considered to be the world's biggest dark horse, successfully promoted to the top eight finals. It made Adidas a good result in Columbia's team.
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At present, P > a href= "http://sjfzxm.com/news/index_s.asp" > Nike < /a >.
Before the world cup, the C Luo and the Portuguese team were put out of the tournament before being launched. Neymar, who was highly regarded by him, was unfortunate to withdraw from the rest of the World Cup due to injury. Since its sponsorship of the Brazil team in 2002, the company has missed 2 consecutive matches with the world cup champion. The company now put all its chips on Brazil and Holland, hoping that the two teams will win the world cup for the company.
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