Display Design: Creating Business Miracles With Art And Fashion

< p > exhibition design as an important professional technology, originated in European business and department stores, has been developing for more than 100 years.

In Europe and the United States, professional display designers plan their products, windows, shelves, models, lights, music, POP posters and passageways scientifically through the use of advanced color matching technology and clothing styles and styles, and make use of unique display and decorating techniques and merchandise display skills to make goods appear brightly on the basis of props, auxiliary commodities, ornaments and lighting, so as to make the merchandise lively from the dull to the greatest extent, and display the merchandise superiority to the greatest extent so as to achieve the goal of promoting product sales and enhancing brand image.

It can be said that display designers have a huge boost to brand awareness and product sales promotion. < /p >

< p > China's apparel industry is far behind the European and American countries in the field of display design.

Display designers as a very important post in the clothing and apparel industry, their development in Europe and the United States and other countries are relatively mature, job responsibilities and requirements are clear, the overall quality of employees is relatively high, the salaries of employees are relatively high, and in contrast, domestic display designers are only a new career choice.

At present, there are the following problems in the format of display designers in China: < /p >

< p > display design career ambiguity.

At present, many domestic clothing enterprises lack clear understanding of the important post of display design.

Some enterprises only think that display design is a simple display of merchandise and the beautification of terminal image. It is considered that display and display have nothing to do with brand image. It is not fully realized that display design is the extension of clothing design, and is the real meaning of clothing design. It also fails to realize that the purpose of display design is to promote a certain "lifestyle" by visual means, so as to arouse consumers' sympathy, and ultimately to impress consumers and promote consumption.

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< p > domestic display designer is not clear about the division of work.

On the one hand, because these staff display knowledge structure is not perfect, for example, the former two lay particular emphasis on art design, while the latter focus on commercial sales, and have no overall sense of rational layout, and on the other hand, they also affect the role that should be played in this position.

Therefore, the division of work is not clear, resulting in enterprises can not give full play to the role of display design, can not pass the concept of life advocated by the brand to consumers.

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< p > professional display and design talents are seriously scarce.

Display design is a brand new industry in China. As a showcase, we should have the comprehensive quality of art and commerce.

At present, the design of store display is mainly about some multinational brands, and its display and design are operated by designer pictures from overseas headquarters. It is hard to find such professionals in the domestic market.

As a result, many companies have to recruit some graphic designers and fashion designers when hiring designers.

The knowledge structure of these people is not comprehensive enough, and the display technology is not professional enough, which also restricts the development of this position to a large extent.

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< p > vocational education of display design is lagging behind.

In contrast to the bright future of display designers, the overall training level devoted to training high-quality display designers is lagging behind.

Clothing and clothing colleges and universities lack vocational education for display design majors. Only a few colleges have opened relevant courses, such as store design and exhibition design. But from the perspective of the employment flow of these graduates, most graduates choose to do exhibitions for the exhibition.

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< p > and some training institutions in China only see that this new occupation has broad prospects for development.

Most of these training courses are short-term training courses, and display design is a highly demanding and demanding professional job. Only through short-term training can it not meet the professional requirements.

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< p > > outstanding a href= "http://? www.91se91.com/news/index_c.asp" > exhibition < /a > designers should have three professional qualities. What professional qualities should a professional display designer possess for the Chinese apparel industry? For this problem, Yang Dayun, the authoritative consultation expert of China's costume industry, and the general manager of China UTA, the US UTA management institution, has interpreted from an expert's perspective.

Yang Dayun believes that training a professional display designer must be a systematic education project, which is entirely determined by the special professional quality of display designer, < a href= "http:// www.91se91.com/news/index_c.asp" > objective factor < /a >.

A good display designer should have three professional qualities, that is, the professional foundation of display design, the strong practical ability and the rich creative experience.

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< p > the professional foundation of the system's display design.

Display design is a comprehensive discipline, covering a variety of professional knowledge such as aesthetics, marketing, psychology, visual arts, etc. Therefore, a professional display design should have a broad and solid basic knowledge.

In addition, the display designer also has certain professional knowledge on different styles of clothing brands, customer purchase psychology, product sales and shop decoration.

By building the professional foundation of the system, the display designer can play its due role in this position.

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< p > the actual < a href= "http://? www.91se91.com/news/index_c.asp" > application ability < /a >.

Practical application ability is very important for a professional display designer.

Only with a strong hands-on ability, can the display designer be able to turn the perfect idea in the mind into reality and display the charm of the merchandise so that consumers can see the "beautiful expression" of the clothing brand.

This practical application ability needs to be promoted through a lot of practical operations and continuous learning from experts' guidance.

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< p > rich creative thinking ability.

Different brands need different forms of expression. Different clothing types also need different collocation skills. Therefore, it is necessary to impress consumers on the increasingly serious homogenization of products. Display designers must have rich creative thinking ability.

To see different brands, different products, different sales environment and different consumers, professional display designers should be able to think of different display methods.

The cultivation of creative thinking requires designers to constantly capture creative information around the world and accumulate practical experience in practical work.

It takes at least 5-10 years for an excellent display designer to accumulate experience.

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