Don'T Be Superstitious About The Golden Location.

< p > choosing to start a clothing store is a very good project. But opening a shop is easy to operate. It is necessary to manage the clothing store to produce great benefits. For example, the location before the opening of a store is very critical.

Once the address is identified, it will be difficult to make the most change. Otherwise, the cost of address conversion will be very high.

< /p >

< p > < strong > 1, regardless of image, seek sales volume < /strong > /p >

< p > densely populated, shoppers, large consumption...

Many stores will compete in such a business circle.

However, considering only the location of investment from the perspective of investment return, it is not necessarily possible to maximize the benefits.

In addition to considering the promotion role of store locations to sales volume, we should also evaluate the impact on brand image.

To ensure that the brand image is not damaged, manufacturers should also emphasize the sanitation, cleanliness and beauty of the surrounding environment in the location of stores, and try to avoid being adjacent to grocery stores, restaurants and machinery repair shops.

< /p >

< p > strong > two, superstition < a href= "http:// www.91se91.com/news/index_c.asp" > golden area < /a > /strong > /p >

< p > "non geomantic treasure land does not marry" is a common mentality existing in the location selection of manufacturers' stores.

They believe that opening stores in downtown areas and commercial centers can drive sales with higher traffic volume.

As we all know, the expensive rent in the prime location and the pressure brought by intense competition are not acceptable to the general stores.

< /p >

< p > < strong > three, blindly entering the competitive saturation area < /strong > /p >

Excessive concentration of P tends to cause market saturation.

Sometimes, many similar stores located in the same business district seem to be doing well in business, and in fact have reached the critical point of competition balance.

When a new store is added, the market is over saturated, resulting in a lack of money. All of the original money has started to lose money.

In the case of product saturation, instead of continuing to follow up, it is better to adjust our thinking and choose categories that have strong complementarity with existing commodities, so as to improve the commodity structure of the region.

< /p >

< p > < strong > four, industry deviation < a href= "http:// www.91se91.com/news/index_c.asp" > business circle < /a > location < /strong > /p >

< p > each region has its own overall commercial network layout.

Where to develop the service industry and where to develop the IT retail industry?

Every city will have long-term overall planning.

Misplaced location, moving against the trend, often can not get the support of macro policy and the promotion of the environment, and it is hard to please and can only choose to withdraw.

< /p >

< p > < strong > five, confused with < a href= "http:// www.91se91.com/news/index_c.asp" > passenger flow < /a > appearance < /strong > /p >

< p > passenger flow is the main factor that should be considered in site selection.

But for franchised stores, in addition to considering the overall passenger flow, we should further analyze the effectiveness of passenger flow.

The ratio of effective passenger flow in different stores of the same business circle is quite different.

It is a misunderstanding of the business circle that the crowded and bustling place is a good business circle.

< /p >

< p > < strong > six, lack of consciousness of borrowing. < /strong > < /p >

< p > business must be made into a market. It is not necessarily a good thing to isolate too much from a single shop alone.

Skillfully borrowing the opponent's potential can often play a positive role in promoting sales.

Where the McDonald's shop goes, where the KFC store goes, this phenomenon is very revealing.

< /p >