2014 China Leather Fashion Week Ended Business Turnover 1 Billion

In the afternoon, 12 days of 2014 Chinese leather fashion week ended. During the event, 31 leather and fur brands from Haining, Shanghai, Beijing and other places, 2000 sets of fashion were released, attracting more than 23 thousand businessmen and spectators from all over the country to come to see the show. At the same time, the order is two, and the order is 1 billion 50 million yuan during the fashion week.

　　 Exhibitors Different styles of enterprises

At 2:30 p.m. on July 2nd, the Zhejiang Olympic fashion Limited by Share Ltd presented a splendid closing ceremony for the 2014 China Leather Fashion Week at the Fairview Hall of Haining's pedo Jin Jiang Grand Hotel, a sleepwalking Secret Forest. A full 45 minute fashion show shows more than 100 new clothes. With the stage background rising from the thunder to the bright sun, the clothes of the models coming from the white color become colorful, and even all the long skirts made of flowers are beautiful and moving.

This show is a highlight of this year's fashion week, but it is by no means the only bright spot. Wang Honghui, deputy general manager of China Leather City, Haining, said that the participation of enterprises in this fashion week is very wide. Its innovation and boldness are among the most recent years. Little Haining has blown up the global fashion of leather fur.

Among the 19 companies to host the show, there are fashion brands such as O Faith Tina, ooh 100%, Santa bradobre and so on.

Different brands bring different ideas and present them in a completely different way. Like the Olympic brand positioning fashion, its conference concept is full, full of creativity, full of expectations; Samsung Gao Zhao, butterflies brand will perfectly blend the fur and the classical, take the Chinese wind; Adrenne, the field will be bold application of animal elements, bloom the charm of the ocean and the blue sky, and the Snow Queen International, which is the independent designer of the post-90s, will conquer the stage of fashion week with a bold and unconstrained design.

In this regard, every enterprise is flexible in the use of raw materials, making clothes into pure light, leather, hair, leather and other Mashup, fur and fur, fur, mink and so on.

"The show in the past few years is more close to the actual market, generally seen in the market and shopping malls in the second half of the show. In recent years, enterprises are becoming more and more daring and keeping pace with the trend. Fashion week has become a stage for them to display corporate culture and establish brand image. Leather city official said. All these elements form a situation that China's leather fashion week is flourishing, satisfying the needs of customers with different styles and positioning requirements.

　　 Leatherwear Children's clothing on fashion T

In the thousands of adult leather products, the children's clothing of the American special brand launched by the Haining Fashion Company Limited is undoubtedly the most eye-catching.

On the afternoon of June 30th, a group of 7 to 10 year old, lively and lovely children boarded the T stage of fashion week. Through the naive interpretation, they brought the 5 new leather children's clothes of the 94 series of IYA greia to the audience and won the applause.

Haining based on the development of Haining Fashion Co., Ltd. in the past 5 years, has been engaged in women's wear leather clothing, there are dozens of outlets in the country, sales channels, stable performance.

"But now the output of leather men and women is saturated. We must develop new fields if we want to develop." Zhang Zhiyuan, the second generation of Greg, is the first person to develop leather children's clothing in China. At the beginning of this year, after discussing the idea with famous designer Sun Haitao, the two people chime in with each other. It can be said that this comprehensive transformation is the decision made in those few minutes.

Later, apart from retaining a small number of adult leather products in the "parent child" series, the company turned the whole line into production, focusing on children's clothing and fur. Millions of dollars have been invested in the design and research and development, and the purchase of 100 thousand yuan mold platform for the three-dimensional cutting of clothing; in view of the current domestic leather children's clothing industry standards, the European Union's strict standards of clothing, highlighting the characteristics of environmental protection, health, comfort, strong and suitable for children, and even the fur loss rate of fur clothing is strictly controlled.

Zhang Zhi said that risks and opportunities coexist. He seized the opportunity and determined to fight boldly. At present, he has renovated a new shop in China Leather City, Haining, to fully cooperate with the sale of leather children's clothing.

Orders follow fashion week

"This fashion week has gone on for a long time. The material is very complete, with a single skin, leather down, mink and so on. The style is also very fashionable." Zhang Zhi said that after nearly half a year's careful preparation, after the show, the response was very good. The scene observers and the media have already passed the message of "leather children's clothing".

Now, many brand stores, specialty stores and senior clubs in the field call and place orders. In the afternoon of July 2nd, he will send a batch of goods to a brand store in Hangzhou. "July 10th has been invited to participate in the Leather Fair held in Shenzhen. Zhang Zhi said happily.

Fashion week is a platform to promote brand and enhance reputation. On this basis, it is also expected to increase sales. Arrange the brand exhibition at the leather city square on the north side of the Jin Jiang Grand Hotel, giving the company more ample exhibition space and negotiation space. Besides this year, many companies have also harvested orders.

Haining Siqi home Fur Fashion Co., Ltd. is the first time this year's fashion week. The company's responsible person said that this year's overall design style has won favorable reviews from customers. Among them, the mink fashion style and personalized Rex rabbit fur are especially sought after by customers. Nearly two weeks after the show, orders poured in. The chief executive said that orders were from all over the country. Large customers in previous years basically had large orders, and many new customers were also added. Under the condition of overall development, the total amount of orders this year has not decreased but increased, compared with the same period last year. "The response from customers in Northeast China is very good, which opens up a new prospect for the sale of Harbin's Haining leather city this winter.