Transformation Of Enterprise Sales Orientation Drives Domestic Talent Shortage

Brand promotion personnel, designers, domestic channel talents, and some highly skilled Turner, flat car workers and other talents have become the hot pursuit of enterprises.

The brand manager has become popular. According to the human resources department of a leather manufacturing group in Houjie Xintang, in 2009, the Group intends to recruit 2000 people, of whom 1000 were recruited in February. "Now the recruitment is relatively difficult, and our recruitment advertisements are posted at the factory gate, and more than 100 people are recruited this morning."

Said to miss.

"However, our recruitment focus is on brand and domestic market access developers."

Miss Xiang said that, due to the financial tsunami, the company's foreign trade business suffered some resistance. Therefore, since last year, the company will focus on developing the domestic market. "However, we lack talents in this field, especially in terms of brand managers, brand promotion personnel and road management, development and other talents, so this year we will focus on recruiting these positions."

The group is also preparing to recruit a visual image manager who is responsible for all the VI image design of terminal stores when expanding the domestic market. "This is also a kind of brand management personnel. From the current situation, such talents are not very good," the group said.

Said to miss.

It is understood that at present, because of the increasing number of domestic and brand enterprises, such posts become popular, and the brand promotion staff and channel managers in the domestic Brand Company have naturally become "hot commodities". Many domestic enterprises have been dug up from these Brand Company.

People familiar with the matter said that because of the serious phenomenon of "dug" in positions such as brand managers, it also led to the lack of such talents in some Brand Company. Therefore, Brand Company will also increase recruitment efforts for such talents this year.

Introducing a high lathe operator who has won thousands of yuan, it is understood that during the difficult period of recruitment in 2007 and 2008, many enterprises have issued "awards" to encourage the introduction of workers, "200 yuan for a general worker" and "500 yuan for skilled workers".

This year, the general workers are no longer in sight.

"In the past few years, in order to encourage staff to introduce high-quality high quality lathe workers, flat car workers, computer workers and other types of work, and even introduced a high lathe operator incentives 500~1000 yuan measures."

Said to miss.

Miss Xiang told us that high skilled workers, flat cars and computer workers are all the key jobs in leather manufacturing, and such talents are always scarce. "With high quality skilled workers, our products can be guaranteed with high quality, and the key to our domestic sales is to ensure high quality products, so that we can get a good shot in the market."

Miss Xiang said, because of the ideal recruitment situation in recent years, the incentive measures have been cancelled. "But if you have expertise in this area or have good technical quality, you can try it on us."

Miss Xiang hoped that this newspaper could make a bridle and continue to search for high Turner, flat car operator and computer worker. "As long as the technology is good, how much we will receive."

Said to miss.

The recruitment channels of all kinds of talents are different. "The recruitment channels of all kinds of talents are different, such as brand managers, channel managers, designers and other high-end talents. We usually look for them through headhunting companies in order to find more suitable candidates. We usually set up booths in the talent market, such as high tech cars, flat cars, electrical brain workers and other technical talents.

Said to miss.

Reporter in the interview process, a number of enterprise recruiters also hope that through this report, job seekers, choose the place of employment is very important, if it is a general worker, it is best to go directly to several factories to see, general enterprises will advertise at the door; if it is technical work and general sales of enterprises and other posts, can go to the talent market; if it is a more high-end management or special talents, you can contact the headhunter company.

HR comments: the seasoned people will have more opportunities to create new opportunities for the new economic environment. Because of the financial tsunami, foreign trade will be blocked, and a large number of export enterprises will turn to domestic sales, which will inevitably lead to the loss of domestic sales talents. The most important of the domestic sales are, of course, two jobs: brand promotion and channel expansion.

Such talents will be quite popular in this year's talent market, especially for experienced Brand Company practitioners.

However, the opportunity is only relative. It does not mean that you will be popular everywhere. After all, if foreign trade personnel accumulate too much, they will automatically pform.

Although there are huge differences between foreign trade and domestic sales, the only difference is social experience and business connections. This is often the most important concern of enterprises.

In this regard, job seekers should pay attention to them and try to show them in the future.

Wang Xiaonan: editor in charge