MIRACLE KILL Deduce Death: Who Cow User Clapper?
< p > a few days ago, Steve Qian, the brand operation director of MIRACLE KILL, has learned that MIRACLE KILL will enhance the timeliness of products this year and will add different categories.
During this year's World Cup, MIRACLE KILL launched clothing products related to the theme.
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< p > Steve introduces to the media that the design of MIRCLE KILL is inspired by death, that is, inspiration from death. The graph of MIRCLE KILL is a pair of crossed sickle of death, symbolizing the supreme power of death. It implies that the final destination of all things is death and a spirit of equality for all.
This logo is also the most distinctive brand of MIRACLE KILL brand.
At present, the brand core design team is composed of 3 designers from different countries.
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< p > < strong > > a href= "http://sjfzxm.com/news/index_f.asp" > MIRACLEKILL < /a > /strong > /p >
< p > it is understood that the MIRCLE KILL brand was founded in 2006 in Boston, USA, and was involved in the electricity supplier field in 2009. Currently, vip.com, No. 1, Tmall, and other products sell products, and online sales account for 60%.
In addition, the brand also carries on the marketing propaganda through the new listing such as WeChat micro-blog.
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< p > Steve revealed that the profit margin of MIRCLE KILL online products is currently around 20%.
The cargo buckles are relatively high, but there is no need to increase additional charges. Tmall's deduction is only 5%, but because of its operation, there are still a lot of extra expenses to bear.
Vip.com and No. 1 store are its latest partners in 2014. MIRCLE KILL's overall online sales target in 2014 is 40 million yuan.
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Besides P, Steve also mentioned that brand promotion activities are also important.
MIRCLE KILL on line, through WeChat, micro-blog and other forms of raffle and other activities to attract consumers, mainly online shopping mall cooperation, in the shop decoration and clothing choices to play more autonomy, has now started in many domestic first tier cities brand counters, especially with Hongkong NOVO trend department store increasingly close cooperation, many NOVO department stores have MIRCLE KILL counters.
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< p > for the tide brand that is rising from Taobao, Steve said that where the fashion dress was born is not important, so long as the product quality is good, the design is excellent, and the consumers like it, it is enough.
The advantage of Amoy brand lies in its large scale. It is very fast in product promotion and product renewal. This is where traditional brands need to learn from them.
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< p > as for who is better, it depends on the time and the word-of-mouth of consumers.
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