Huian: Footwear Enterprises Develop Against The Market

A few days ago, I learned from the customs that in 2008, Huian's foreign trade exports exceeded 500 million US dollars, a 25.11% increase.

With the global financial crisis becoming more and more obvious and the global market demand shrinking, Huian's foreign trade export has been in the opposite direction, and the leap forward development has been achieved. The growth mode has been fundamentally changed, and vigorously promoted the vigorous development of the economic and social undertakings.

The "five way" army has stepped up to further optimize the export trade. The export of shoes, bags, food and other traditional commodities in Huian county has increased better, with the footwear industry growing by 64%, the food and beverage products increased by 15%, the food products increased by 18%, and the plastic products increased by 34%; the export of high value-added commodities increased strongly, and the five gold machinery and electromechanical electronics increased 182% and 17% respectively, representing the proportion of the county's export increased from 9% to 18%; the traditional export market increased a lot, the EU market grew 75% and the North American market increased; the emerging market was developing rapidly; the ASEAN market grew rapidly, the Middle East market grew, the Latin American market grew, and the Russian market grew.

The growth of processing trade and general trade increased by an increase of more than 20 percentage points.

Last year, there were 22 enterprises exporting more than 5 million US dollars in Huian County, an increase of 8 compared with 2007. Among them, there were 10 enterprises exporting more than 10 million US dollars, an increase of 4 over 2007.

At the same time, new import and export operation rights have been registered and registered for 15 domestic enterprises. The industry involves electronics, shoes, handicrafts, stones, minerals, etc., and the county has formed a pattern of foreign trade and export business with foreign enterprises, processing enterprises, state-owned enterprises, domestic production enterprises, private foreign trade enterprises, "five main forces", and further optimized export.

Huian county is committed to consolidating and supporting 60 export leading enterprises and five main export commodities, cultivating 10 key growth enterprises with annual export of 5 million -1000 million dollars, 10 -5000 10 million dollars, 2 enterprises with 50 million or more enterprises.

Through the implementation of "science and technology to revitalizing trade", we will encourage exports of high-tech, high value-added products such as machinery, shipbuilding, electronics, etc., and constantly increase the proportion of products with high technology and electrical content in exports, and promote the overall upgrading of exports.

In keeping with the traditional markets focusing on Europe, the United States and Japan, the county actively develops new markets such as Africa, Latin America, the Middle East, India and ASEAN, and strives for procurement of stone, knitwear, footwear and luggage buyers to Huian, so that Huian enterprises can enter the international chain supply chain and improve the international market share.

At the same time, we should promote the upgrading of the product structure of the processing trade enterprises, and guide the development of the processing trade enterprises to the high end of the industrial chain, from the traditional OEM to the self created brand, the commissioned design and the independent marketing, and from the simple processing to the design, research and development, brand and so on, so as to promote the pformation and upgrading of the processing trade.

Improving the service level and improving the soft environment of investment. Huian County Foreign Economic and trade department has organized special training on port customs clearance and foreign exchange management, as well as publicity, training and consultation on hot issues such as export insurance, anti-dumping and technical barriers to trade, so as to help enterprises understand the trend of international risk, grasp the tools and methods of foreign trade risk prevention, and reduce the risk of foreign exchange collection.

We should mobilize enterprises to pform supplies into self operated exports so that the proceeds from export goods can be directly imported into the enterprise accounts, thereby increasing the utilization ratio of funds and saving circulation expenses.

At the same time, we should do a good job in the pilot project of Fujian international e-commerce application platform, so as to enable enterprises to see the goods from the site to the Internet, undertake more high-end customers and orders, and expand the market share.

Strengthen brand awareness, improve product competitiveness and expand market share.

We should give full play to the advantages of Taiwan and develop the economic and trade cooperation between Huian and Taiwan. We should give full play to the advantages of Taiwan's main ancestral home and promote the economic and trade cooperation between Taiwan and Taiwan in an all-round way.

Aiming at the migration of Taiwan electronic information, precision machinery and other related industries, accelerating the docking of Hui Tai industry, innovating the investment mechanism for Taiwan, and further introducing large enterprises and large consortia of Taiwan to invest in China.

At present, the yellowton Taiwanese business base mainly absorbs the high-technology Taiwanese enterprises such as light industry, hardware, machinery, electronics and so on. 32 projects have been put into production and put into operation. The high-tech industrial base of the Green Valley has introduced high-tech projects such as photoelectric information, mechatronics and new materials, and 6 Taiwan funded high-tech projects will be settled in the first half of this year.

At the same time, we should promote the short-term export of fishing workers to Taiwan, actively expand the small trade to Taiwan, flourish the small trade market and the port of Chongqing.

Wang Xiaonan: editor in charge