PEAK Basketball World Cup Global Interactive Marketing Kicked Off

The football world cup of < p > a href= "http://sjfzxm.com/news/index_f.asp" > craze "/a" has just extinguished in Brazil, and the basketball craze is surging in Wuhan.

In July 15th, the Naismith cup, the symbol of the highest honor of world basketball, came to China for the first time. It appeared in the "2014FIBA Basketball World Cup tour, China station and PEAK fans World Cup launching ceremony". It opened the curtain of the global interactive marketing of PEAK Basketball World Cup, including the World Cup tour and the basketball world cup.

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< p > this fan Basketball World Cup, PEAK and Huiyuan Juice Group joined hands in cross-border cooperation.

Huiyuan Juice, its product Freenergy, can serve as the only designated sport activity supplement drink for the world cup of basketball fans. It provides athletes with quick replenishment of nutrition and energy after exercise and restores their physical strength.

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< p > it is learnt that the trophy of the world cup of basketball, the Naismith cup, will be held in the basketball center of Wuhan sports center and Wuhan Sports Institute for 5 days. The fans of the Asian cup can watch and take pictures with PEAK cup at the PEAK exhibition area and participate in the interactive activities to get PEAK's World Cup trophy.

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< p > in addition to taking a picture with the Basketball World Cup trophy, Chinese basketball lovers can also participate in the series activities of the basketball world cup.

In order to make Chinese fans not only a spectator, but a member of the basketball world cup, PEAK launched a nationwide grassroots basketball tournament this summer, the PEAK football World Cup, which led Chinese basketball fans to build their own basketball world cup, and Wuhan became the first stop.

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< p > this football World Cup Basketball Tournament is held in four major parts of the country, including 8 cities including Beijing, Zhengzhou and Wuhan.

As the PEAK Basketball World Cup's only designated sport activity supplement drink, Freenergy flying products contain natural fruit juice, electrolytes and B vitamins.

Electrolytes can rapidly supplement the body's sodium and potassium from sweat, while natural juice and B vitamins can provide the vitamins needed by the human body, enhance the metabolism and antioxidant capacity of human body, so that they can quickly replenish nutrition and restore physical strength after exercise.

Its target audience is a young group who likes sports and fitness and sports as part of life. "Falling in love with sweat" is the brand proposition of Freenergy flying energy. It calls on sports lifestyle consumers to fall in love with sports and fall in love with sweat.

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