"Love Science" Robot Tour Of Intime General Store
< p > July 23rd, there was a round of robot tour with "love science" as the theme of intime department store. In July, 3D exhibition was held by fortune. In the past June, Times Square held an exhibition of environmental protection art, and Yintai also had Hello Kitty exhibition. Wanda was a marine theme exhibition.
This year, the shopping malls in our city have learned K11 and other shopping malls in Shanghai. The exhibition in shopping malls and shopping centers has become a new way to attract people's popularity, < a href= "http://www.91se91.com/news/index_c.asp" > marketing < /a >.
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< p > yesterday, the reporter saw in the fortune a href= "http://www.91se91.com/news/index_c.asp" > shopping center < /a > 4 floor. I used to have less flow, but now it is very busy, and the floor is a family to watch.
At the entrance of the exhibition hall, there are still many people waiting to see the exhibition.
The parents who take the children to watch the exhibition will send their children's pictures to their friends' circle, and do the propaganda to the shopping mall.
In June, the kitty exhibition, which had just been withdrawn, kept customers photographing every day. Many parents in the suburb chose to take children to watch the exhibition on weekends.
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The environmental protection art exhibition, "a href=" http://www.91se91.com/news/index_c.asp, "Times Square" /a and "Creative Baby", has just attracted a lot of popularity since the P.
It is reported that Shanghai has long been popular in shopping arcade exhibitions, and the K11 impressionist Monet exhibition in Shanghai, Huaihai Road, ended in June 15th and is expected to receive 400 thousand people.
According to K11 statistics, the daily turnover increased by 20% during the special exhibition period.
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< p > reporter has learned that many customers choose to watch exhibitions in shopping malls. On the one hand, they are attracted by the content, but they still focus on the "one-stop" service experience of eating, visiting and playing.
A customer told reporters: "after the exhibition, we can go shopping and eat a meal."
It's very convenient to have a day in the mall. "
As for why the mall is keen on exhibitions, the exhibition plays a direct role in promoting the sales of shopping malls.
"We chose the Hello Kitty exhibition because the audience of this cartoon image is mostly female groups aged 18 to 28, which coincide with the target customers in the shopping mall."
Yintai related sources.
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< p > "exhibition increases the time of customers' stay in shopping malls, and increases the interactivity of customers, thus increasing the probability of consumption."
People in the era analyzed the way.
According to the introduction, the exhibition side chose to do exhibitions in shopping malls. What they see is the location and popularity of the shopping malls, and in the strong impact of large-scale commercial development and electricity suppliers, "experience" has become the "highlight" of today's commercial projects.
Apart from the meticulous promotion of architectural design and meticulous service, large and small exhibitions have also become a part of major commercial projects.
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