WAL-MART Closed Shop And Opened Shop Two Times To Expand.

< p > < strong > < a href= > http://www.91se91.com/news/index_c.asp > > shop > /a > opening shop > /strong > /p >

< p > in recent years, WAL-MART has opened 7 stores in Hangzhou, including Zhaohui store, gundun store, Dongxin store, Linping store and Feng Qi store. Although some of these stores have been included in the "downsizing" plan, WAL-MART has different interpretations.

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< p > as early as April this year, < a href= "http://www.91se91.com/news/index_c.asp" > Zhaohui Dian < /a > was closed, WAL-MART regional public relations director Li Chengfang once said that Zhaohui store closed does not mean that WAL-MART will not add more stores in Hangzhou.

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< p > "we will still consider opening the WAL-MART Sam store in Hangzhou, but there are more aspects in the site selection, such as the large area, enough parking lots, or the surrounding communities and business circles need to be mature."

He said.

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< p > facts also prove that WAL-MART did shop in the past few months.

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Less than P, it was not long after the WAL-MART Zhaohui store was closed. In May, the WAL-MART store in Fuyang ushered in a grand opening.

This store is located in the first Zhejiang businessmen's return to investment city complex project, which is jointly built by Fosun Group and Fuchun holding group. Dongmao shopping center, with a total area of over 12 thousand square meters, has become one of the largest shopping places in the world.

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Prior to "P", WAL-MART China has announced that it plans to open about 30 high-quality shopping malls and more distribution centers in 2014, and the new stores will include WAL-MART shopping plaza and Sam member store.

Reporters noted that unlike previous expansion strategies, the two expansion strategy of WAL-MART can be seen in full swing, maintaining the coverage of second tier cities and laying emphasis on three or four line cities.

The opening of Fuyang new store seems to be a reflection of its second expansion strategy.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > Hangzhou < /a > the main city stores are fiercely competitive and rentals are high. The three or four line city retailing industry like Fuyang has been controlled by some local provincial retail groups, and none of the major international retail giants has penetrated. For WAL-MART, this is the new goal of expansion.

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"P >, and WAL-MART's senior business director of East China," Wen Xiong "has also said that Zhejiang has huge market potential and is vigorously promoting the new urbanization process. At present, WAL-MART is looking for suitable investment opportunities in Zhejiang, with a view to opening more new stores and better helping local new urbanization.

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< p > < strong > bad store business > /strong > /p >

< p > today, despite the strategic adjustment, many people still see many changes in WAL-MART's path to "new towns".

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In the meantime, logistics challenges bear the brunt of P.

It is understood that, because WAL-MART is centralized procurement, most of the products sold need to be independently distributed, which will undoubtedly cause pressure to the logistics of the three or four line city products which are relatively inconvenient.

The price advantage, which has always been a feature of WAL-MART, seems to be difficult to compare with the local purchasing price of the three or four line cities.

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More importantly, competition in P is also fierce.

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Xiao Xu, a teacher at a middle school in Fuyang, said that in a small place like Fuyang, P is now a supermarket.

Around two or three kilometers away from her home, there are many supermarkets such as Century Lianhua, big RFA, Huarun Wanjia, not to mention some small and medium-sized supermarkets.

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< p > "there are so many people in such a big place in Fuyang. It's hard to imagine what these supermarkets can make money from."

Xiao Xu said.

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A common problem faced by P and foreign supermarkets or local supermarkets is that life is not as good as before.

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< p > for example, Lianhua supermarket has issued a notice that the annual profit in 2013 has dropped significantly compared with the previous year.

The announcement shows that the decrease in profits is mainly attributable to the slowdown in economic growth and fierce competition in the retail market.

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