Three Group Buying Network Monopolize 80% Market

The data released by the group 800 days ago showed that in the first half of this year, the total volume of domestic group buying reached 29 billion 430 million yuan, a record high, of which five of the top five group buying sites accounted for more than 99% of the total.

Compared to the 5058 peak in August 2011, the number of group buying websites has dropped to 176, with a mortality rate of 96.5%.

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< p > < strong > > a href= "http:// www.91se91.com/news/index_c.asp" > group buying market < /a > growth rate continues to slow down < /strong > /p >

< p > in the first half of this year's group buying category, group restaurant and hotel group buying grew rapidly, and half year turnover increased by 1.3 times.

In the first half of this year, the turnover of catering group purchase reached 16 billion 660 million yuan, a year-on-year increase of 9 billion 540 million yuan, and the turnover of hotel group buying in the first half year was 3 billion 290 million yuan, a net increase of 1 billion 830 million yuan.

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< p > although the overall volume of group buying industry is increasing, the growth rate of < a href= "http:// www.91se91.com/news/index_c.asp" > group buying is slowing down.

Two years ago, the mobile Internet became a new platform for group buying website docking. The group buying website and group buying navigation client were favored by many consumers with convenient effect.

However, the current group buying site mobile terminal accounts for about 3/4, experts said that after the promotion may become more difficult, mobile business bonus growth period is gradually past.

The development of the three or four tier cities and new urbanization may become new space for group buying growth. With the gradual saturation of the group buying market in the second tier cities, the group buying website will expand to the three or four tier cities.

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< p > industry experts analyzed that after 4 years of development, the domestic online group buying industry has changed from the "contention of a hundred schools of thought" to "the winner is king" stage.

The overall competition of the group buying industry will rise from the simple group buying business competition to the omni-directional competition in the local life field.

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< p > > strong > three group buying network monopoly 80% < a href= "http:// www.91se91.com/news/index_c.asp" > market < /a > /strong > /p >

< p > in the 6.5 year from 2011 to 2013, the compound annual growth rate of group buying market was 44.9%.

Group 800 forecasts that if the growth rate is maintained this year, the turnover volume of group buying in the first half and second half of this year should be 31 billion 510 million yuan and 45 billion 640 million yuan respectively.

In the first half of this year, the turnover was only 29 billion 430 million yuan, which was 2 billion 80 million yuan less than expected. If we want to achieve the annual target, it will mean 47 billion 720 million yuan in the second half of the year.

This is not a small challenge to the group buying market where the living space is shrinking and the growth rate is slowing down.

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The further narrowing of the living space of group buying website (P) has further increased the concentration of the national group buying market, and the group buying website has ushered in the big reshuffle in this field.

The Matthew effect of the group buying market has further intensified. In the first half of the year, the top three independent group buying websites, the US group, the public comment group and Baidu Nuomi, accounted for 8 of the total market share, reaching 84.2%.

In the remaining 176 group buying websites, the number of platform group buying websites is 43, the number of vertical group buying websites is 23, and the commodity group buying websites are 110.

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< p > some experts also remind the surviving group buying website that relying solely on external environment and conditions inevitably leads to the death of group buying websites.

In the case of massive price competition and advertising competition, the industry leading group buying website should get rid of homogenization, pay attention to the improvement of service level and the shaping of future differentiation mode.

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