Expanding Business Circle In Chengdu To Interpret The Development Trend Of Business Circles

　　 The goal is to scale up. Chengdu The first three of the market, the influence is the first.

Deputy general manager of Longhu real estate, Chengdu He Chang Chun

2014 was the ninth year when Longhu entered Chengdu, and its performance in the first half of this year has been steadily improving. Today, there are three thousand projects in Chengdu, namely, four sets of projects, namely, North City Street, times street, and Jin Nan Tian Jie. In the business strategy of Longhu group, Chengdu is the first step towards nationalization. In the future, Longhu's goal is to achieve the top three of Chengdu's market, with the first influence. Scale refers to sales income plus rental income plus property management revenue, to enter the top three in Chengdu. To achieve the most important influence, we must rely on property management and business operation. In addition to O2O mode, and Alibaba in depth cooperation, in the Taobao festival also made a lot of Taobao's interface, opened the online payment channels, and Alibaba jointly developed the OTO marketing tool - Tian Jie Bao. This kind of deep cooperation is only two in the whole country, Yintai and Longhu.

　　 Adhering to the "customer first" business philosophy, to meet the different needs of customers.

General manager, Chengdu World Center store, Lotte Department Store He he

Lotte Department takes the concept of "customer first" as its business philosophy, and insists on providing customers with a variety of gift experiences in the first half of the year. Members' weekend visit to the store will attract effective members to return to stores and enhance their performance. The multilevel gift giving will provide diversified gift choices that will meet the different needs of customers. Lotte Department Store is a high-end high-end department store that represents young and fashionable products. It will continue to introduce well-known brands that are popular among the public. It has successfully introduced famous brands such as Estee Lauder, Lancome and Sisley. In the second half of this year, we will celebrate the 1st anniversary anniversary of the opening ceremony. Boutique brand MontBlanc and MCM will also open one after another, and I believe it will trigger a new consumption boom. In July 16th, Lotte's "Korean food festival" opened. As the first Korean food festival of Lotte general store, it will present a rich food experience and wonderful cultural activities for the four guests on -20 July 16th.

　　 Online and offline integration provides customers with more diverse and convenient shopping options.

He Jiajing, deputy general manager of Chengdu Wangfujing Shopping Center

From WeChat payment and future stores, Chengdu Wangfujing is gradually promoting the group's O2O strategy. Online and offline integration will give customers more diversified and convenient shopping options. We think it will become the trend of shopping in the future. In the face of new markets and competitors, we are also constantly breaking through and innovating, in order to better meet the market demand of unique products, and attract more consumers' experience marketing, more thoughtful service and accelerated full channel mode, which will contribute to the development and upgrading of Chengdu's retail market.

　　 Stimulating sales and giving back customers through colorful activities

Renhe Spring Department Store Marketing Director Zhai Xue

In the case of a slight decline in the market, we have launched many activities through other channels to stimulate sales. In the first half of the year, Renhe's sales performance tended to be stable, and the recognition degree of people in the east store was still very high, and the performance of Guanghua store was on the rise stage. In the second half of this year, there will be many activities to give back to customers: in September, 16th anniversary celebrations will be held, and a very big profit making campaign will be launched to consumers. In addition to traditional business models, Renhe has also launched new media attempts. In August, a new upgraded version of WeChat service number will be launched. Members can check points, balances, awards and consumption situations on the WeChat service number, and also make appointments for member salon activities. Forget your membership card? Don't worry. You can pay directly by Renhe Spring WeChat 2D code membership card. Then you will find the most convenient shopping experience in Renhe. In addition, from today until August 3rd, Ren He won the annual award. For members who earn 500 points, they enjoy 200 to 600 yuan cash award.