Us Shoe Brand Skechers Plans To Set Up An E-Commerce Platform In Hongkong

The electricity supplier has broken through the limitation of traditional shops' space and time, and users can stay at home and shop for 7x24 hours. But for Hongkong Market In view of the fact that the location is too small, it can not give full play to the advantage of breaking through the space limitations of the electricity supplier. However, with the mainland market as the hinterland, the Hongkong electricity supplier market is still optimistic.

Famous footwear brands in America Skechers It plans to open an electronic business platform in Hongkong by the end of this year. At present, the brand has been sold in the US and Mainland China through the electronic business platform.

In July 18th, it was learned that, for non luxuries, if passed E-commerce platform Sales, to gain profits, depends on scale. Therefore, if we build an e-commerce platform in Hongkong market, the challenge is huge. After all, the market is small. But if the Chinese mainland market is bundled, the effect will be different.

"Although we know that the Hongkong market is very small, young people prefer to shop online rather than shop," said Vincent Leung, head of Skechers (Hongkong). Leung says that in our VIP database, about 16 thousand of registered users, about 10 thousand of them are from mainland China. Because Facebook is banned in mainland China, it is necessary to build an e-commerce platform to enable consumers from Hongkong and mainland to browse products through related official websites.

Most of the fans of the Skechers brand are younger online groups than those frequented by brand stores or women. "Some consumers often go to the physical store to investigate, and then ask for details on line, then buy them." Leung said, "more and more young people are inseparable from smart phones. For us, the ideal situation is to enable consumers to buy online through mobile phones by browsing product information on social platforms."

Asia Pacific Australia UGG also plans to launch an e-commerce platform in Hongkong in 2015. The brand is also located in Tmall and Jingdong stores in mainland China. UGG Asia Pacific brand director Paul Tinkler: "introduction of the crowd is the key, but whether online or offline, improving consumer shopping experience and dialogue with them should be carried out seamlessly. To provide multi-channel marketing strategy is conducive to promoting online and offline purchase. In the long run, it is very important to spread our brand awareness to consumers through e-commerce platform.